Shanghai Shopping Festival: Yellow Cattle "Guarding" Counters To Promote Clothing

Nanjing Road Pedestrian Street, Shanghai

In the "weak winter" of a weak consumer economy, the shopping festival is coming. Retail A shot in the arm was taken. Reporters yesterday in Nanjing Road, a number of department stores and the first eight hundred partners to see that the popularity of the store has increased substantially compared with the past. According to the statistics of new world city, the sales volume of the mall reached 38 million 200 thousand yuan, from 9:30 a.m. to 5:30 in the morning, up 89% compared to the same period last year, while the sales of Pudong's first eight hundred partners increased by 190.33% over the same period last year.

"Cattle" purchasing 45% off

At 8 o'clock last night, the two time came to Nanjing's new world city. The store was crowded, though it didn't follow the same year's sales promotion. However, the number of queues still stood at eight or nine.

Compared with the "cattle" in the end of the year, the number of "cattle" in the shopping malls decreased significantly during the promotion period. A "cattle" introduced this year. This year, the activity was full of 600 yuan to 628 yuan coupon. It was directly asked that its purchase could be 45% off, while the activity of giving 600 yuan to 400 yuan would give 35% off discount price, the lowest to 47% off and 37% off. According to the market, the coupon price is 52% off, and the selling coupon is 45% off, compared with the 10% difference in the past, the situation can only earn 0.8 yuan in yesterday's situation. Moreover, compared with buying coupons and selling vouchers, the public is more willing to discount the "cattle" directly.

Eight hundred companion gold bars and no receipt for watches.

At half past nine last night, the reporter came to Pudong's first eight hundred companion. The popularity of the store increased much more than before. However, far from the hot scene of the "golden head" in front of the gold shop before the promotion of the new year's day, a salesperson of the "S" head of the tide shoes saleswoman said that the coupons were only limited to the corresponding category A or C commodity category because of the "600 yuan to send 630 yuan coupons" and the "full 500 yuan to send 300 yuan coupons". clothing Or bed products, the price of new product 45% off is already a full discount.

Similar to the new world city, the Y8 companion "yellow cattle" also gives a discount of "47% off" and "45% off" for purchasing prices, and even a lot of "cattle" are shouting in the hot brand store, and the enthusiasm is over the salesperson. In a Korean style "B". Lane Bryant In the store, a "yellow cattle" called "no buy on the code, no goods" manufacturing tension, the reporter saw a woman's original price of 998 yuan female style windbreaker, just looking for the sales staff to try on the upper body not long, the sales staff told the reporter to buy direct 47% off to the yellow cattle, and then called praise "good - looking good looking", while helping to send the windbreaker to the counter, and "yellow cattle" not stop selling "this is the new money, all is new, so cheap price where!" then asked reporters to pay cash to him, did not give the reporter for shopping small tickets. Reporters experienced the whole process of fitting out, Invoicing plus payment, and added up to less than 3 minutes.

Or early release of "eleven" purchasing power

This morning, people in the new world city revealed that the sales volume of the mall reached 38 million 200 thousand yuan, from 9:30 on September 14th to 5:30 the next morning, an increase of 89% over the previous year, and 90 thousand and 700 passenger trips, an increase of 99% over the same period last year. On the other hand, the first eight hundred partners said that from 9:30 a.m. to 3 a.m. in September 14th, the sales volume of shopping malls increased by 190.33% over the same period last year, and the traffic volume increased by 45% over the same period.

In the late September, efforts to boost sales in the late part of the world will worry that the purchasing power of the "eleven" golden week will be released in advance. For this reason, people in the new world city say that, according to past experience, most of the consumption during the shopping festival is local population, while the "eleven" golden week, including the residents in the suburbs and outskirts, will come to Shanghai for tourism and shopping. Because of the different passenger flow composition, they are not worried about the early release of purchasing power, while the eight hundred partners said that "eleven" will have different concessions to attract consumers.