Shoe Fair Observation: Exploring New Ways For Small And Medium Enterprises

China (Jinjiang) International Footwear Fair has been successfully built for nine years and has become one of the most influential professional exhibitions in China.

In this shoe fair with the theme of "brand Jinjiang and run-up to the Olympics", apart from highlighting the characteristics of Haixi, fostering industrial culture and promoting industrial upgrading, a number of supporting activities are being held. Another highlight of this Shoe Expo is the first planned medium and small enterprises hardcover area.

The organizing committee carried out a unified decoration for the hardcover areas of the 100 standard booths, reflecting the importance and support of the Jinjiang municipal government for small and medium-sized enterprises.

The purpose of the shoe Fair is to establish a platform for opening up overseas markets when local enterprises are not fully equipped with overseas sales networks and information channels.

Nowadays, many shoe brands in Jinjiang have experienced the rise of the domestic market, and there are still a large part of the two or three line brands that need this platform to add links between the sea and the outside world.

Therefore, supporting small and medium enterprises is one of the highlights of this year's shoe fair.

In this regard, the exhibition has specially designed a hardcover area for small and medium-sized enterprises, which is uniformly renovated by the exhibition service group. Exhibitors only bring products and publicity materials, thus facilitating enterprises and solving the needs of many small and medium-sized enterprises.

Jinjiang City International Trade Promotion Committee responsible person said.

According to relevant statistics, more than 95%% of the world's enterprises are small and medium-sized enterprises.

China's small enterprises account for 97.83%% of the total number of enterprises in the country, and the total industrial output value of small enterprises only accounts for 60%% of the whole country every year. The profits and taxes paid on the whole account for 40%% of the whole country, and the employment opportunities provided by the society account for 75%% of the whole society's employment opportunities.

At present, Jinjiang, as a sports brand in China, has more than 3000 shoe making enterprises. Although these shoemaking enterprises have their own local market, most of them belong to small and medium sized enterprises with small scale and low productivity.

At present, many small and medium-sized enterprises are facing such unfavorable situations as labor shortage, rising costs, declining profits and stagnation of enterprise development.

In any area and any industry, the development of small and medium-sized enterprises is much more difficult than the big ones.

Compared with large enterprises, SMEs are obviously in a weak position.

Therefore, how to tilt the government's policies towards small and medium-sized enterprises and solve their practical difficulties has become a topic of the Jinjiang municipal government.

At the shoe fair, Yang Yimin, member of the Standing Committee of the Quanzhou Municipal Committee and Secretary of the Jinjiang Municipal Committee, put forward his views on the issue during an interview with reporters.

He said that a large part of the shoe industry in Jinjiang is small and medium-sized enterprises. Compared with some large brand enterprises, the small and medium-sized enterprises in Jinjiang are facing difficulties in investment capital, backward technological innovation and lack of manpower.

In this regard, he referred to several measures currently being implemented by the Jinjiang municipal government.

He said that the lag of technological innovation is the weakness of small and medium-sized enterprises. Now that some large enterprises in Jinjiang have their own R & D institutions, the R & D achievements naturally involve business secrets, so it is impossible for them to share them. Therefore, the government needs to take the lead in the promotion of technology and help the industry organizations.

He mentioned that the signing of the "hi tech business incubator" on the same day is an example.

In terms of management, Yang Yimin encourages small businesses and big enterprises to make complementary advantages in production.

"Small businesses do not necessarily have to do everything. Small businesses can cooperate with large enterprises in the production of a certain part of the product or on the production of a certain program."

He said.

For the current big enterprises' financing difficulties for SMEs, the main idea of the Jinjiang municipal government is to support Guarantee Corporation and build a credit guarantee system for SMEs.

Yang Yimin stressed that solving the current difficulties of SMEs is the key to healthy and stable development of the industry.

At the shoe fair, Luo Shijin, the industry, made his own views on the development and survival of small and medium-sized enterprises.

He believes that every industry has its own echelon. Small and medium enterprises account for the majority of the shoe enterprises in Jinjiang. They are the basic echelons of the development of the industry. For the current plight of SMEs, Luo Shijin believes that the joint development of small and medium-sized enterprises or small and medium-sized enterprises and the distinctive development of enterprises in the field of market segmentation are two good choices for SMEs to break through.

At the exhibition site, reporters also saw that some small and medium enterprises are trying to segment the market.

Jinjiang Le Deng Shoes Co., Ltd. was originally an enterprise that produces sports shoes. In the exhibition hall of the company, the reporters found that its products listed more outdoor sports products, and the pfer of products to the outdoors was already a new strategy of the company.

Li Fu Xin shoes and garments Industrial Co., Ltd. is a footwear manufacturer and exporter. At present, the company focuses its products on the production of board shoes, registers a new brand, and collaborates with foreign agents to develop the European market.