Quanzhou 14 Brand Ranks 500 In China Trademark.
What are the 46 most famous Chinese brands and hundreds of famous trademarks in China? What are the most valuable trademarks in Quanzhou?
China's Brand Research Institute recently released the "Third China's most valuable trademark 500 strong" list gives us the latest answer: a total of 14 Quanzhou brands are ranked 500, and the total price tag is as high as 13 billion 973 million yuan.
ICBC won the top spot with a value of 79 billion 26 million yuan.
The 500 trademarks are divided into 19 industries.
The sporting goods and clothing industry has become the most famous brand in Quanzhou.
With the brand value of 1 billion 672 million yuan, Anta has become the most valuable trademark in Quanzhou, ranking the 142nd place in the country.
PEAK has a price tag of 765 million yuan to occupy five seats in the national sporting goods brand.
In the clothing industry, the Quanzhou brand has 9 seats, namely Qipai, Li Lang, seven wolves, nine Mu Wang, rich birds, Jin Ju, sdeya, delhui, SBS. The highest ranking clothing brand in Quanzhou is 1 billion 314 million yuan, ranking 206 in the country.
In addition, Anne, Huiquan and Anxi Tieguanyin occupy household seats, tobacco, wine and food respectively. Among them, an Le Le won third of China's household goods industry with a price tag of 1 billion 407 million yuan, ranking second among the major brands in Quanzhou.
Fujian ranks sixth in the list of 31 trademarks, while Quanzhou occupies the "half of Fujian" brand.
In terms of quantity, Guangdong and Zhejiang have the largest number, each has 61 pieces, and the other 30 provinces are 54 in Shandong, 36 in Jiangsu, 31 in Beijing and 30 in Shanghai.
There are 8 provinces with more than 10 pieces and less than 20 pieces. Tibet has only one trademark and Ningxia has no trademark.
The highest average value of trademark is Beijing, reaching 9 billion 297 million yuan.
The average value of the 500 strong trademarks is 2 billion 386 million yuan. Only the 6 provinces in Beijing, Guizhou, Yunnan, Hubei, Guangdong and Jilin have reached the average level.
Although Zhejiang and Fujian have a large number of trademarks, they are not big at all.
The average value of private enterprise brand is only 1 billion 374 million yuan and 1 billion 262 million yuan respectively.
The selection of 1119 eligible Chinese well-known trademarks was evaluated.
The evaluation is mainly based on the income present value method, mainly based on the profit level of the enterprise in the past two years to speculate on the excess profits that the trademark may bring in the future, and then consider the characteristics of the industry, market status, brand market status, brand history and other factors to redress the factors.
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