Southwest Binaries Will Be Listed In The Future

A week after the "civil war" of Southwest double star and celebrity industries and Qingdao Binxing group, the chairman of the board of directors of the southwest double star group Liu Shuli and CEO Han Junzhi will have something to say.

Reporters learned yesterday from the southwest double star that the focal figures in these two storms have been handling related matters in Qingdao recently, mainly asking the government to come forward to solve this matter as soon as possible, and the leaders concerned in Qingdao and Shandong are quite concerned about this incident.

It is reported that Liu Shuli and Han Junzhi will meet the media in Qingdao today to talk about progress and show their attitude.

This time, the two will probably show their willingness to reconcile with Wang Hai.

But even so, the decision of the southwest double star to push its own brand "Tstar" will be difficult to change. In addition, the southwest double star also intends to introduce external investors to prepare for future listing.

200 million, Li Feng, the chief marketing officer of the "Southwest star" double star, said yesterday that the independent brand shoes "special star" designed by the southwest double star said yesterday that if the combined cost of product development, advertising promotion and channel support is added up, the whole operation capital will reach more than 200 million yuan.

"Star" products have found a large number of support from OEM manufacturers.

"It is not like the outside world that there is only one OEM, which simply can not meet our production needs.

In fact, we found six or seven partners, mainly in Jinjiang, Fujian.

Li Feng said.

Fujian Jinjiang shoe manufacturers support production, it is reported that Fujian Jinjiang is China's sports shoes foundry capital, including the world brand Adidas, Nike and so on are doing a lot of foundry production here.

In addition, famous brands such as XTEP and Anta are born here.

This will become the production site of special star.

"The first batch will produce 2 million pairs of products and supply them to the exclusive stores under southwest Binxing, and then the order will be placed again."

Li Feng revealed.

In addition, the southwest double star also has two production bases in Dayi, Chengdu and Chongqing Wanzhou. Besides sports and casual wear, the annual production capacity of the sports shoes is 10 million pairs, and the Dayi base has already applied for pre litigation property preservation procedures due to disputes with celebrities.

"We hope to take over the Dayi base as soon as possible and resume production."

This month, the dealer meeting of Chuan Chuan Li Feng also revealed that about 20 days of this month, the southwest double star will organize a dealer conference in Chengdu. When the "Star" brand will be formally unveiled, there are about 1000 stores in Sichuan. "From the feedback situation, 90% of Sichuan distributors will come."

A news received by reporters showed that about 40% of dealers in Sichuan were set up by relatives of employees in Southwest China.

In addition, there are a number of 10 year old partners in Southwest China who will cooperate with each other. They will also support new brands.

Pushing the "special star" investment 3 million to support Chuan foot, it is learned that at the dealer conference, southwest Binxing also plans to sign a contract with the Sichuan Football Association.

In the past few years, the southwest double star has had good cooperation with Sichuan's football industry. In 2005 -2007, it won all the home games of Chuan foot.

"At that time, the amount of sponsorship was usually several hundred thousand yuan per year.

And after being changed to special star sponsorship, the intensity will be greater in the future.

It is reported that "special star" will not only become the designated brand of Sichuan youth football team, but also "special star" will invest 3 million yuan to package the Sichuan football team, Ma Mingyu football club and so on.

Tat star does not mean breaking up with celebrities to launch the star brand, does it mean that the southwest double stars and celebrities industry completely tear their faces?

Li Feng believes that this is precisely a misunderstanding, because "special star" attack the middle and low end market, price positioning in the 80 yuan -120 yuan / double, and Wang Hai design of celebrity industry to double star brand operation to high-end thinking exactly the opposite.

Li Feng said that the channel of special star is outside the city's non business district, township market, District store, convenience store and so on, and the sales volume of celebrities in these places is also hard to run.

To some extent, there is room for complementary cooperation between the two sides.

These are the bases that can be relied on in the negotiations between the two sides.

"Of course we also want to continue to be double stars."

At the same time, we will strive to continue to be a double star. "At present, our first stage strategy is to make good star and strive to continue to be a double star. In the second stage, it is possible to cooperate with other brands to help them."

Li Feng disclosed that there are now three or four other brands in negotiations, including one from Taiwan.

These foreign brands look at the southwest double star has the advantages of Sichuan, Chongqing, cloud and expensive channel network, and belong to a camp of Shandong, Henan and Hebei market. They occupy half of the sales resources of the two star group.

As long as 3000 dealers feel that Liu Shuli can make a profit, they will be willing to gather under his banner.

This is Liu Shuli's biggest bargaining chip in negotiations with Wang Hai.

Venture capital is going to be listed in the future. It is learnt that the southwest double star is still in initial contact with some venture capitalists, and further plans for future listing.

This has never been mentioned before.

As a restructured enterprise, the southwest binary system controlled by Chengdu Binxing technology investment company has become a legal entity independent of the two star group in the nature of the enterprise.

"From the financial indicators such as enterprise assets, southwest dual star has many conditions for listing.

Venture capitalists are always on the move.