"PEAK": The Giant Pilot Is Climbing The Peak.

"PEAK" is an old brand in Quanzhou, Fujian. In 1989, when PEAK's first pair of sneakers were listed in Fujian, the founder of the company took the oath: "PEAK must go out of a brand line".

However, in the late 90s of last century, with the growth of many local sports brands, PEAK had ushered in a relatively low-key period.

But precipitation is a leap to accumulate.

To avoid the confusion of sports brands in the late 90s of the last century, the "PEAK +" has always adhered to the road of professionalization of sporting goods, and PEAK has been closely integrated with basketball.

With the upsurge of "advertising + stars", PEAK has appeared on CCTV with a distinctive international image.

As one of the earliest strategic enterprises to launch "brand internationalization" in China, "PEAK" sponsored the European Basketball League and Australia basketball team early, and officially opened their international strategy. After a few years, the internationalization of PEAK became wider and wider.

In 2005, "PEAK" renewed its strength. First, it took the aviation economic express to sponsor "Shenzhou 6" to ascend the sky. In 2006, the "PEAK group" signed a strategic partnership with Yao Ming's NBA rockets. It became the first Chinese sports brand to enter the NBA arena, known as the "China's first red" in the NBA arena; in November 6, 2007, the PEAK Group signed a strategic partnership with the world's top basketball tournament alliance NBA and became the official market partner of NBA; in December 20, 2007, "PEAK" and NBA went deep into cooperation again, and established a long-term cooperative partnership with the bucks in Milwaukee; in February 3, 2008, "PEAK" signed a sponsorship of the Iraqi men's football team in Dubai, UAE, in sponsoring Milwaukee's "China Japan" at the same time.

This sponsorship has set a new record: the history of sponsoring the world cup without Chinese brand is rewritten by PEAK, and the Chinese national brand will be on the top of the world's green field.

In February 16, 2008, after "PEAK" signed the sponsorship of WNBA, the sponsorship map of China's PEAK has been spectacular.

The sponsorship industry includes men and women; the sponsorship area covers the top two sports of football and basketball; the sponsorship area is the four continents of Asia, America, Europe and Oceania.

In the brand building of Quanzhou sports brand companies, "PEAK" seems to have been immersed in their own way, and the integration with international events has become a leap of PEAK.

To be able to display their brand on the NBA arena, PEAK group not only embodies the strength of its own enterprises, but also brings more national pride to Chinese fans outside the competition. All this shows that its pace in the international market is more and more solid.

Because of the undisputed leading position of NBA in the world basketball field, PEAK has also established the leading image of basketball professional sports brand.

At present, the globalization strategy of PEAK has attracted wide media attention.

According to the US media reports, the successful entry of PEAK into NBA shows that China's sporting goods have strengthened its penetration into the international market. This has also brought strong confidence to Chinese sporting goods manufacturers. Under its leadership, many national enterprises have planned to go farther and farther away from the brand internationalization.

After 19 years of rain and wind, China's PEAK group has grown into an export-oriented enterprise group specializing in sports equipment, shoes, shoes, clothing, bags and other sports equipment.

Over the past 20 years, the professional R & D, manufacturing and sales experience has made the internationalization of the group brand more and more far away. "PEAK group" has formed a production and operation mode that takes root in Fujian, spreads the whole country and looks at the world. Among them, the core of the organization is Fujian PEAK "PEAK" sporting goods Co., Ltd. and the "PEAK" shoe industry Co., Ltd., and the standardized garden type production base which covers more than 800 mu in Jiangxi and Huian. Its base area is 300 thousand square meters, and has 5000 employees.

In addition, the group has actively developed the brand development channel, has established a mature brand operation system combining production and marketing, and has set up more than 50 distributors of PEAK at home and abroad, and has more than 3000 exclusive stores in various large and medium-sized cities in China. Its export business covers five continents in Europe, America, Asia, Africa and Australia.

In 2008, at the Xiamen International Convention and Exhibition Center held the dream 08 - PEAK global 2008 autumn and winter new products conference and order meeting, PEAK group first upgraded the order range from the whole country to the whole world, which indicates that the PEAK brand internationalization strategy has entered the substantive market stage.

In the order meeting, more than 40 distributors from Asia, Europe, Oceania and the Americas came to the conference.

The order of local sports brands will be upgraded from "the whole country" to "global", which is of great breakthrough significance. This also marks a new round of international expansion of the whole camp, which has already ignited the flames of war.

"PEAK" pliterate from the English "PEAK", representing the meaning of the mountain peak, meaning to constantly climb the peak of the spirit of self challenge.

"PEAK" has never ceased to pursue its new peak, because "heaven is strong, and gentlemen should strive for self-improvement".