Transformation Of Garment Enterprises To Promote Upgrading And Enhance Industrial Competitiveness

September 14th ~16, the fourteenth Jiangsu International

The festival is held ceremoniously.

One day before the opening ceremony, Luo Zhijun, Secretary of the Jiangsu provincial Party committee and governor Li Xueyong came to the exhibition hall of the clothing festival.

After the visit, Luo Zhijun said: every clothing festival has different new points. This clothing festival highlights the new achievements in scientific and technological progress. The pformation and upgrading of traditional industries is very important for Jiangsu. The clothing festival is doing a good job in promoting the further development of Jiangsu textile and garment industry.

Subsequently, governor Li Xueyong and vice governor Shi peace specially convened 10 well-known textile and garment enterprises responsible persons, held a forum on pformation and upgrading of the textile industry in Jiangsu Province, and discussed how to deal with the new situations and problems encountered in the current development.

Responsible person:

Gao Dekang, chairman of Bosideng Limited by Share Ltd, President of red bean group, Zhou Haijiang, chairman of Jiangsu Sunshine Group Co., Ltd. Chen Lifen

Shen Jianhong, chairman of Jiangsu Dasheng group, chairman of Limited by Share Ltd Black Peony (Group) Limited by Share Ltd, chairman Yin Jinhua, chairman of Jiangsu Jinchen Knitting Co., Ltd.

Tang Junsong, vice president of Gong Zhenghai Lan group Co., Ltd., vice president of Jiangnan Sheng Hong Group Co., Ltd.

Zhou Huimin, chairman of Jiangsu AB group Limited by Share Ltd

Transformation experience

Gao Dekang: the pformation and upgrading of garment enterprises should start with the "front-end", starting from the fabric research and development, and developing new clothing specific fabrics.

The flagship store in Boston is operating on the eve of London Olympic Games, causing a sensation.

In fact, Bosideng, while consolidating the domestic market, accelerated the pace of internationalization, and established more than 70 chain stores in the three islands of the United Kingdom. All of them used localization management and localization operation to integrate into the local culture as soon as possible.

In the meantime, it is very urgent for fabric development to be in line with international standards.

Zhou Haijiang: red beans can realize the key factor of pformation from production management to creation and operation. It is to grasp the two ends of the "smile curve", to compete with R & D design, to benefit from the brand, to perfect the chain monopoly system, and to take the brand management road.

At present, the five brands of red bean image men's clothing, red bean home, hintery, IDF, and red bean home textile have opened more than 3000 brand stores nationwide.

Gong Zheng: Alton men's clothing entered the garment industry with the role of "brand operators".

In the first half of this year, the sales of single store sales increased by nearly 30% in the first half of this year.

Jiangnan: Hai Lan group, on the one hand, vigorously develops the three production service industry. On the one hand, it manages the internal strength and management, and controls the production cost of enterprises in an all-round way. In 2012 1~8, the business benefit increased by more than 30% over the same period in 2011.

Chen Lifen: the current position of sunshine group is to provide supporting services and licensed production for international first-line brand clothing, then form a strategic alliance with international brands, and ultimately create its own high-end brand, and promote pformation from resource dependence to innovation drive, and to pform into an innovative economy.

At present, sunshine group deeply feels the pressure of business environment, and focuses on solving the contradiction between cost and market from two aspects: optimizing international and domestic market and pferring production base.

Ge Yafang: Black Peony (Group) first built on the industrial chain, built the "big business platform", and actively explored the international and domestic markets. At the same time, it focused on promoting R & D and brand building, promoting the construction of clothing independent brand and enhancing the value of cowboy fabric brand.

Black Peony (Group) jeans brand ERQ adopts M2C (online) and solid store (offline) combination of new marketing mode, has opened nearly 200 stores in the country.

Yin Jinhua: fabric is the most important part of the textile industry.

In recent years, the pressure of export cost is high and the market has been shrinking. Jinchen company has strengthened cooperation with famous underwear brands in China, and has improved its R & D level. At present, the proportion of domestic sales has increased by 20% over the same period last year.

Shen Jianhong: Jiangsu Dasheng group aims at the loss of profit caused by the difference of cotton raw materials at home and abroad. By increasing the proportion of non cotton fiber, it highlights the characteristics of recycled fiber products and relieves the cost pressure.

According to the situation, we have revised the development plan in time. We mainly highlight the five major industrial sectors: the competitive textile quality production base, the characteristic home textile production base with the "red deer" brand as the core, the "big economic and trade" management system, and the new growth industry with "headquarters economy and auto trade service industry" as the two growth wings.

Tang Junsong: Sheng Hong Group has reached 1 million 400 thousand tons of spinning capacity at present. With independent innovation, the overall production and marketing situation continues to be good.

Sheng Hong pioneered and used ring blowing technology to make ultrafine in China.

Products enhance competitiveness.

Sheng Hong's pformation and upgrading idea is to continue to make two main industries of strengthening fiber and printing and dyeing, and maintain market share.

The future will be actively extended to build Lianyungang Petrochemical Industrial Park, forming an industrial chain from high-end Petrochemical to polyester filament.

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Suggestions and suggestions

Ge Ya Fang: the relevant departments, referring to some foreign practices, adjust the current cotton related policies, enhance the bargaining power of enterprises, and introduce policies to support the R & D, brand building and export of the real economy.

Shen Jianhong: the tax policy of high taxes and low taxes on cotton spinning products is unfair to cotton textile enterprises, hoping to reduce the value-added tax rate of enterprises. The government should give enterprises more capital subsidies and rewards in technological pformation, and encourage textile enterprises to accelerate the upgrading and upgrading.

The state should relax restrictions on commercial banks, increase loans for enterprises, and simplify examination and approval procedures.

Zhou Huimin: the state should take effective measures to maintain the stability of cotton prices and maintain the stability of export policies, because the textile industry needs two international and domestic markets.

For young people in textile industry, the state and enterprises should be encouraged to support the industrialists who invest in the textile industry.

Zhou Haijiang: we hope to adopt the local tax return policy for the brand enterprises that get the "famous trademarks of China" and "China famous brand".

Specifically, in the 3 years after 2011, local tax revenue growth will be partially refunded to support these brands to become bigger and stronger.

Brand enterprises are strong, and a large number of small and medium-sized enterprises will also benefit from it, and the market share will also be greatly enhanced.

Gong Zheng: the assets of Alston are mostly intangible assets. Compared with the traditional clothing enterprises, there is not enough collateral for bank loans. The state should give more support to enterprises implementing SPA mode, and encourage resources conservation.

On the market side, the government should also launch policies according to local conditions, promote market expansion and stimulate consumption.

Gao Dekang: some entrepreneurs mistakenly refer to "pformation" as "turning around", which leads to the hollowing of the real economy and the development of the real economy.

Yin Jinhua: we hope that the government can attach more importance to the livelihood industry like the textile industry and support the development of these industries.

Jiangnan: the state adjusts and promulgates relevant policies to optimize the external environment of the pformation and upgrading of the textile and garment industry, especially to improve the financing mechanism of the textile industry, appropriately reduce the interest rate of the industry loans, and strive to clean up and standardize all kinds of charges for bank loans, so as to alleviate the excessive financing cost of enterprises.

Chen Lifen: we should give certain support to enterprises in "going out" at the national level.

At the same time, we should further improve the support policy of independent innovation, and aim at the declared scientific and technological innovation projects, focusing on supporting the international leading projects that are conducive to improving production efficiency and improving the industrial level, so that technological innovation can become an engine for restructuring and promoting pformation.

Reporter's voice] the power of listening

A traditional industry with a scale of more than one trillion, how can we emphasize the tight encirclement and establish the advantages of long-term development under the background of rising costs and low demand?

"How is the downward pressure on the economy and the production and operation of the textile and garment industry? How can we promote pformation and upgrading? What are the good ideas and good practices of all enterprises? What suggestions do we have for the current steady growth and structural adjustment?" after Li Xueyong's simple opening remarks, textile and garment enterprises opened their minds.

Talking about experience, talking about problems, and expressing feelings.

The effect of the pformation and upgrading of traditional industries has brought new ideas to the participants. The difficulties encountered in the development of the textile industry have also been heard by provincial leaders.

After careful listening to the speech, Li Xueyong said that the provincial government would seriously comb out the research one by one, aiming at solving difficult and innovative policies and solving problems, and strengthening implementation efforts to give full play to the effects of existing policies and create a better environment for the development of enterprises.

He said that although the path, mode and effect of coping with difficulties are not the same, but we have so many good ideas and good countermeasures to make us more confident in promoting the pformation and upgrading of the textile and garment industry.

Li Xueyong pointed out that under the current situation, there is no way out for the pformation of textile and garment industry without innovation. We should make full use of the pressure of developing environmental changes, constantly develop new technologies and products, and speed up the upgrading of the industrial chain and value chain.

We should highlight the main points of enterprises, innovation drive, market development, brand building and structural optimization, and strengthen and expand textile enterprises.

The deputy governor, Shi Ping, who participated in the symposium, has proved that pformation is not "turning around and changing jobs". The symposium conveys a distinctive direction to promote the pformation and upgrading of the textile and garment industry.

In the past two hours, we have reached a consensus on the situation and suggestions, "accelerating the pformation and upgrading of the textile and garment industry and enhancing the competitiveness of the industry".

The governor listened and guided.

People's confidence and strength.