Reasons For The Scarcity Of Talent In Exhibition Industry

All kinds of exhibitions are surging. Behind the hot exhibitions, there are more worrying problems. Reporters learned from some people in the industry that according to the data provided by the Shanghai Exhibition Industry Association, there are more than 150 exhibition companies registered in the association, and half of the travel agencies in the tourism industry have convention and Exhibition departments. There are about 5000 employees in the city's Convention and exhibition industry, but there are 5 to 10 years of actual operation ability and experience, but less than 50 professionals. With the success of Shen Bo, Shanghai is expected to become an important convention and Exhibition Center in the Asia Pacific region in twenty-first Century. However, the gap between "100 Li can not be picked up" in exhibition talents has become a bottleneck for Shanghai to establish an important convention and Exhibition Center.

Zhang Kun, general manager of Chengdu Olin exhibition company, who has been engaged in exhibition services, is also very worried recently. His exhibition company was founded 5 years ago. After several years of hard work, it is now a small celebrity in the industry. But as the company gets bigger and bigger, business becomes more and more obvious. shortage Pressure: "a few businesses are forced to give up because of insufficient manpower." Before and after the National Day this year, they advertised several job advertisements, ran several recruitment fairs, and never recruited suitable talents.

such personnel The situation is very incompatible with the development of China's MICE industry. It is reported that in recent years, the domestic exhibition industry has been developing vigorously. The number, scale and exhibition area of the exhibition have increased by tens of times. The exhibition economy has been playing an increasingly important role in the related industries. As a result, its position in the national economy has become increasingly prominent, and it has become a new growth point for many cities' economic development.

　 MICE industry It is a highly profitable and profitable industry with a profit margin of between 20% and 30%. At the same time, the exhibition industry has a strong correlation driving effect. According to relevant information, the international exhibition industry's industrial driving coefficient is 1: 10, that is, if the pavilion's revenue is 1, the related income of accommodation, catering, transportation, communications, tourism and trade will reach 10. According to the calculation of Shanghai and Shenzhen, the industrial driving coefficient of MICE industry is 1: 9. It mainly shows that: mice can attract a large number of Chinese and foreign exhibitors and exhibition personnel, thereby stimulating consumption demand for goods and services, and promoting the development of business and catering services. According to statistics, the consumption volume of a convention and Exhibition merchant is 2 to 3 times higher than that of a holiday visitor. The three elements of exhibition industry, exhibition, exhibition and exhibition period determine the geographical and temporal limitations of exhibitors and traders. Exhibition places must provide one-stop services for exhibitors such as commodity exhibitions, seminars, newsletters, hotel accommodation and so on. This leads to the rapid development of consulting, cleaning, advertising, printing and tourism industries; exhibition can promote the development of basic industries such as transportation, transportation, telecommunications, environmental protection, and so on, so as to comprehensively enhance the comprehensive economic strength of the venue.

According to authoritative departments, the direct revenue of China's Convention and exhibition industry last year has reached nearly 4 billion yuan. Convention and exhibition industry has become an industry of many cities in China. A senior exhibition personage said, for an international metropolis, the city function should be reflected in its logistics to the surrounding area radiation ability. Global economic integration will make competition between countries directly become a contest between city and city, between enterprises and enterprises. At that time, the development level of the exhibition economy will determine the status of a city.

Judging from the current situation of domestic development, the exhibition industry has risen rapidly in some third developed cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Dalian, and has coordinated with the central and Western Conference and exhibition center cities, forming a unique and multi-level Exhibition economic development pattern. Among them, the Yangtze River Delta, as the most developed region of China's economy, science and technology and culture, is promoting the Regional Convention and exhibition economy with its strong economic foundation and developed industries. Development 。

According to a person in charge of the exhibition industry association of Chengdu, the exhibition employers do not have high educational qualifications and age requirements, but rather emphasize practical experience and professional background. However, so far, no universities in Sichuan and even the whole country have set up a specialized discipline for exhibition, and all kinds of training institutions in the community have not carried out relevant professional training. Most of the practitioners are halfway through the profession. Although they have some practical experience, they have a poor professional background. "At present, a considerable number of exhibition companies are only a sign and 32 people, most of whom have not participated in professional training. The overall level of exhibition is relatively low, and there is a big gap between developed countries and European and American developed countries in terms of design, creativity and service." He believes that the lack of professional talents has led to the existence of a series of departments in the exhibition industry, thus restricting the standardized development of the exhibition industry.

In order to solve this contradiction, Shanghai, with the help of the concept of "Expo", first proposed the solution to this contradiction. It was authorized to set up the Expo talent training center of Shanghai Foreign Service Co., Ltd., and it is estimated that by 2010, the talent training center of Foreign Service Expo will train 100 thousand professionals in World Expo.

World Expo will create 100 thousand employment opportunities for Shanghai. Apart from the Convention and exhibition industry directly related to World Expo, it will also greatly promote the development of local real estate, hotels, tourism, catering, transportation, advertising, retail and other industries. However, from the analysis of talent structure in Shanghai, there is still a large gap in quantity. World Expo's demand for "quality" of talents will also be greatly enhanced. The Shanghai Foreign Service Company Limited has recently made a special investigation on the talents needed in the Expo with the internationally renowned Bibb consulting company. The findings show that the main areas for future talent demand are exhibition, public relations, exhibition operations management, customer service, advertising, legal advice, logistics and so on. The talent structure required by the Expo is "whirlpool". Its core part is the talent of exhibition operation, including language, exhibition, public relations, customer service, exhibition and operation services. It is the most professional and the largest part of demand. Its pull is part of exhibition service personnel, including advertising, legal advice, logistics, publicity and so on.