Pay Attention To The New Season Design Of New York Fashion Week

Starting from the first release of BCBG Max Azria on this fashion week,

They continue to convey various commercialized signals.

BCBG, a model with many Chinese models, was commented on being "naked to the Chinese market"; and the joint launch of five African designers, the rotation of African and Asian models, is more like a "promotion conference" to promote fashion and promote models.

But the most symbolic and the most talked about is DVF's release show.

Soon after the show, everyone was talking about models wearing glasses, which was inconsistent with the past DVF style.

When the curtain fell, Google co founder Sergey Brin appeared on the stage, and it suddenly came to light that glasses were not decorations, but Google Glass - the second day, almost all media and fashion commentators mentioned in the writing of the show that the Google Glass on models was open for video shooting.

The video will eventually become a brand movie DVF through Glass, and will be released after fashion week.

The cooperation between Google Glasses and DVF also proves that fashion has an open and welcome attitude toward technology. New York fashion week welcomes business!

Retro and future belong to fabric.

It is the main theme of these seasons. In addition to restoring ancient ways, futurism is also a trend in New York fashion week.

This trend is mainly embodied in fabric, emphasizing the future sense of PVC pparent plastic material, and can be widely used in the perspective of chiffon, with a simple cut design and classic style, as if to create the "future + retro = modern" feeling.

Flash effect, 3D and hollowing printing are all popular elements, plus the color of jumping in spring and summer, so that everything appears to be full of vitality.

The long skirts with a perspective effect and elegance continue the trend of last season and occupy a place in T Taichung in spring and summer. However, more and more designers are using their works to express that "the more sexy they are, the more sexy they are." more fashionable buyers and fashion editors are worried that the use of PVC and other new materials in summer clothing should be "tight and airtight". Will consumers pay for it?

New media continues to exert power

The power of New York has also been very strong in this fashion week, and the new technology has also narrowed the gap between fashion and the public.

In addition to showing three brands in videos, more and more new media and social tools also have synchronous live broadcasting functions, such as the Liverunway live broadcast of Youtube, which has been embedded in many websites.

In addition, the "self media" of social networks such as Twitter and blogs also glow in this fashion week.

Victoria Beckham, who has always appeared in the cool image, is spoiled on the Internet.

During the fashion week in New York, a training conference for bloggers was also launched. It is estimated that fashion bloggers may also be included in the "media" ranks.