Clothing Store Window Design: First, Seize Customers.

The ever-changing windows outside are always the best ornament on a commercial street. Whether in the bustling flow of the day or in the glamour of the night, the wonderful ideas, fashionable elements and charming colors in the window can give you a strong visual impact at the first time.

We can feel the fashionable undercurrents in the city and feel the vagaries of fashion through the window shops of our own clothes shop.

Someone once compared the shop to a book, comparing the shop window to the cover of the book.

If the cover of a book is designed to be unattractive, will the reader open the book to read it? Of course, the answer is No.

The reason why foreign famous clothing brands such as Ma Ge Bao invested a lot of money in window design is also because of this.

In contrast, in our country, window design has not attracted enough attention from enterprises. At present, many clothing brands are concentrating on the research of fashion design, but the window design is relatively despised. The window layout is often chaotic and uncreative.

On this issue, our garment enterprises should also learn from overseas counterparts.

A successful display can reflect the personality, style and cultural understanding of a brand.

In the increasingly fierce competition in the clothing market, many clothing brands such as Ma Ge Bao have begun to attach importance to brand culture and terminal management. As a powerful weapon for product promotion and cultural dissemination, window design has been playing an increasingly important role in terminals.

The intuitive display effect of the display window makes it more convincing and realistic than TV media and print media.

Its silent shopping guide language and implicit shopping guide mode are irreplaceable in other marketing ways of clothing stores.

Showcase is a combination of art and marketing. Its role is to promote store sales and disseminate brand culture.

Therefore, sales promotion is

The main purpose of the exhibition.

In order to achieve the marketing goal, Chen Li achieves the purpose of attracting customers and stimulating their desire to buy, by organizing and displaying clothing, models, props and background advertisements in the window.

On the other hand, the windows also play a role in spreading the brand culture.

A window can reflect a brand's personality, style and understanding of culture. It is a very good tool for communication.

Because of these functions, there are different styles in the design of window display. Some designs emphasize the sales information and adopt a more direct marketing strategy. Apart from the display of clothing, some POP poster will be arranged to seek instant results, so that customers can enter the store immediately after seeing them.

Another design emphasizes the information of brand culture. Besides clothing, there is less information in other businesses.

The method is indirect, the style is also more elegant, the pursuit of a kind of cumulative effect of the day.

Customers may not go in today after looking through the window, but they will leave the concept of brand in the brain and may become a potential consumer.

In general, the width of the facade is usually within 8 meters. According to the speed of ordinary people, the time passed is about 10 seconds. How can we catch customers in this short 10 seconds?

That is the most important problem in window design.

There are many ways to design windows. A good window designer should not only be familiar with marketing and aesthetic knowledge, but also have solid design skills. What's more, it is necessary to always examine the design of customers from the perspective of customers, so that the window can truly become a favorable weapon for clothing enterprises to win the final battle.