Terminal Is An Important Part Of Clothing Marketing.

Terminal is clothing

It is the link between clothing and consumers and the most important part of clothing circulation.

Whether the clothing information is pmitted in an accurate and timely manner, whether the advertisement plays a proper role in guiding the purchase, and the terminal is very important to the consumer's purchase behavior.

Clothing sales terminals mainly include drugstores, shopping malls (stores), supermarkets (large stores) and so on.

The terminal of modern meaning has evolved from the original sales office to today's marketing terminal.

At the terminal, it can not only display the corporate culture and corporate image, but also create a scene marketing atmosphere, so that consumers can have a sense of trust and satisfaction for clothing and enterprises, so as to win a large number of buyers and facilitate sales.

Terminal work can be divided into two parts: soft and hard.

Soft work is to let salesmen comprehensively, correctly and actively recommend the company's clothing; hard work refers to clothing display, POP settings and storage yard display, promotional activities, etc.

To grasp the terminal is to focus on salesman orientation, terminal packaging display, terminal compliance and so on.

Salesperson orientation

In the shopping mall, salesperson orientation plays an important role in consumer purchase behavior.

We must communicate with the salesperson more frequently.

Friends, touch them with true feelings, so that he (she) can really help us and make our brand in the same clothes.

Terminal packaging display

All

Publicity materials can be as high as possible.

Promotional materials include size poster, stickers, large boxes, push and pull, landing POP, desktop POP, banners, "science lectures", car stickers, etc., terminal packaging is to put publicity materials in place, showing the image of clothing.

It is required that there are at least 3 boxes or more in the back cabinet, which is the best location. The sample surface is as large as possible, putting the clothing in the most intuitive and most striking place.

Terminal compliance standard

It is hoped that the salesperson will try to recommend the company's clothing and master the basic knowledge of clothing; if the competition is recommended, take appropriate distribution methods.

Different countries have different channels of control.

If Japan is strictly controlled by a comprehensive trading company, this requires that when exporting garments to Japan, it is necessary to have a good relationship with its comprehensive trading company. The terminal point is "waste point". If the terminal has blind spots, it will also be disposed of according to the "waste point".

At least 3 boxes are placed on the front side of the clothing, which should be placed in the most visible place. At least two boxes on the display box of the gift box. The terminal must have a large box, POP and hanging flag of the company hanging above the central or counter of the shop, especially the terminals of A and B, and the C terminal should also be as far as possible.

Seize the strategic position of the terminal, focus on the above marketing strategy, do well the training and sales promotion of the promoters. It is not just foolhardy. We should sum up our experience and improve constantly. Moreover, the shopping guide has such characteristics, that is, it is very difficult at the very beginning to start.

Display and display, due to the continuous differentiation of sales channels, especially the diversion of consumers from the professional market and supermarkets, the traditional shopping malls have gradually become the main place for high-end consumers to buy clothes, making solid end markets, straightening out sales channels, and removing obstacles for clothing marketing.