Wuhan Textile Enterprises Change Their Way Of Thinking And Innovate Their Business Models
Since the beginning of this year, the pace of domestic and international economic development has slowed down.
Textile industry
Faced with unprecedented difficulties, low demand for international markets and high cost of production factors have made textile entrepreneurs headache.
Under this situation, the economic benefits of Wuhan textile enterprises have generally declined, and some small and micro garment enterprises have even closed down.
Difficulties test Wuhan textile people, but also force them to find their own way of development.
What do we think of the current situation? What should we do in the future?
Strengthening confidence is not terrible.
The textile and garment industry is responsible for meeting the basic living needs of the people. It can be said that there will always be a market.
Wuhan
Yu Dahua general manager Wan Youshun believes that the main problem facing the textile industry is confidence.
With enough confidence in the industry, it will dare to invest. The government will have strong support and attract more employees, and the enterprise will be able to tide over the difficulties smoothly.
Wuhan Yu Dahua Company, Bo Qi automobile decoration cloth Co., Ltd. and other enterprises seize the opportunity of rapid development of Dongfeng Motor Corporation, supporting the production of automotive decorative cloth, products in short supply.
Wan Youshun believes that not only should we have confidence in the development of our own enterprises, but more importantly, all sectors of society must also have confidence in the textile and garment industry. This confidence can bring about a relaxed environment for the development of the textile and garment industry.
Of course, confidence in the industry does not come from nowhere. It comes from the support of the government and society, from the development foundation of the enterprise and from the support of employees.
With these, great difficulties will not be enough for enterprises.
Transforming ideas and innovating business models
Existing in Wuhan
Clothing enterprise
There are more than 1600, but few brands have their own brands.
Some executives of garment enterprises lamented: now the business is not bad, but poor brand, poor direction, poor popularity.
In the first two years, many textile companies have grown at a speed of 30% and 40%, and this year will be fair.
In particular, some garment manufacturers mainly feel the pressure this year.
Is the winter of textile and garment industry coming again? An industry insider told reporters that the brand clothing of mainstream shopping malls in Wuhan is now strong and weak.
Ten years old brands that occupy the mainstream counters 5 years ago are now moving backward. The sale of a single brand counter can be $3 million a year.
Most of these brands are old enterprises, with designs and factories.
But now there are dozens of new brands that occupy the mainstream counters, most of which have no factories, only design, but the annual sales are about ten million yuan.
The man regretted that there were no Han style clothes in it.
In his view, textile and garment enterprises must overcome their difficulties and work hard to create new brands in order to tide over difficulties.
Bright competition avoids homogeneous competition
General manager of a textile enterprise said: "external pressure will accelerate the reshuffle of the industry, on the other hand, it will force enterprises to look for the direction of rebirth.
The most difficult time for enterprises is also the best time for pformation and upgrading of enterprises.
Every step of the enterprise will be stronger, and in order to survive and develop in the fierce market competition, enterprises must show their unique skills and avoid homogeneous competition.
{page_break}
Many textile enterprises in Wuhan have their own unique skills.
For example, the industrial cloth and leather base of Jiangnan group in Wuhan enjoy a high reputation in the domestic textile market; Wuhan glacier group has adopted its own invention patent in the down jacket production; the 3509 bamboo fiber products of Jihua company are popular in the market, and at the same time, they are developing their own textile robots when textile enterprises are hard to recruit.
In operation, many enterprises have their own unique skills.
For example, Wuhan cotton group has acquired the Wuhan silver Xiang cotton limited company wholly-owned under the condition of unstable cotton price.
The acquisition made Wuhan cotton increase cotton acquisition and cotton processing business on the basis of the traditional cotton textile industry, extending the industrial chain and improving the competitiveness and viability of the enterprises.
Wuhan Jiangnan group, in cooperation with professional energy conservation service companies, adopts energy saving measures to jointly invest funds and equipment and save energy and efficiency.
This method not only reduces the emissions of enterprises, saves a lot of energy, but also does not require a penny of investment, and it can benefit 6 million yuan a year.
Some enterprises are developing diversification of textile and garment industry, while improving their efficiency and effectively resisting risks.
With their own unique skills, enterprises can seize and seize opportunities in adversity, find favorable factors, tide over the difficulties ahead, and create new prospects for development.
- Related reading
Dongguan Foundry Shoe Manufacturers: Self Created Brand Easy To Promote Brand Difficult
|The Price Of New Shoes Is Rising This Autumn. The Shoe Repair Shop In Wuhan Is Booming.
|Shoes And Clothing Industry Raw Material Prices Rise Raw Material Procurement Should Be Cautious
|- Communication | 5 Types Of People In The Workplace Are Not Suitable For Deep Friendship.
- Workplace planning | How To Get Out Of The Low Tide Of Work
- Personnel and labour | Did You Itch For Workplace "Seven Year Itch"?
- Marketing manual | Clothing Marketing: Don't Take Too Much, Easy To Press Goods.
- Management treasure | Beginners Must Know 12 "Hidden Rules" When They Open Stores.
- Fashion item | Shaping The Elegant Winter Streets With Elegant Elegance
- Accounting teller | 預算:業務預算和創新預算
- Mall Express | Taobao Will Duplicate The Mobile Version Of Double 11 To Open The 38 Crazy O2O Mode.
- asset management | Get Rid Of The Constraints Of Calendar Year And Financial Year.
- Office attire | Do You Want To Wear A Suit On The First Day Of Work?
- Trend Analysis Of Exhibition Industry In China
- Fall In Love, Dress More And Dress Up, Collar Is The Most Fashionable.
- Price Cuts In Clothing Marketing May Not Lead To Sales.
- The Most Luxurious Feasts Of Fur
- MICE Industry Should Meet The Needs Of The Market.
- How To Conduct Window Display In Foreign Trade Clothing Stores
- Dongguan Foundry Shoe Manufacturers: Self Created Brand Easy To Promote Brand Difficult
- Why Germany Is The World'S Largest Power?
- The Price Of New Shoes Is Rising This Autumn. The Shoe Repair Shop In Wuhan Is Booming.
- Exhibition Activities Need Communication As The Essence.