Quanzhou Children'S Shoes And Clothing: New Marketing Focus Animation

In recent years, the field of children's shoes and clothing is becoming a new red sea.

The number of brands is increasing.

Began to become a burning industry.

Today, with the increasing homogenization of products, Quanzhou's brand has taken different forms of market entry in combination with its own reality, so as to create personalized brands and achieve personalized marketing.

New marketing focuses on animation

Recently, the stereoscopic marketing of anime 3D has attracted widespread attention of children in and outside the clothing industry, and the "eye storm" that triggered the "eyeball storm" is Shishi Tong Xiao Xiao leather clothing Weaving Co., Ltd.

Huang Liangsheng, general manager of small leather general, said that his ideal goal is to promote the cognition and recognition of children's customers to the small leather brand through the relatively low cost marketing way of animation.

"The 3D animation" little play leather "is not only an industrial breakthrough for enterprises, but also a symbol of the development of small leather brands into industrialization and the start of animation marketing.

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The city is directly opposite the big brother Animation Fashion Museum flagship store, the whole stadium is decorated by popular cartoon elements, with children's games and interactive areas, children's clothing, shoes and hats, bags, exquisite books, comics and other multi commodity.

It is reported that the first and second seasons of Fujian's first 3D animated cartoon "Xiao Rui" and "the great devil" were broadcast after the prime time broadcast of the CCTV children's channel, and it was also broadcast on nearly 200 mainstream TV channels in the country.

Unlike the brand name animation of the rising stars, the brand of children's products - the first story of "story telling children's clothing" in the country this year, has launched different series of interesting and enlightening theme stories at each stage.

This year, the advertising blockbuster of Mamie Marka's children's clothing has been released in the near 20 channels across the country with the launching strategy of "national TV + regional channel + children's channel".

Enterprises pursue personality breakthroughs

Whether it is walking the animation route, fairy tale line, or a direct line of cultural appeal, the industry analysis, the current domestic

The industry has entered the stage of homogenization competition. "Since the product is the same, if we want to break through, we must seek differentiation in culture and marketing."

For the emerging animation marketing, a responsible person of Shishi children's wear industry association thinks: "some children's enterprises are still in touch with and try to introduce animation and creativity. Most business owners still take a wait-and-see attitude towards the animation industry."

However, the head of the Shishi Economic Bureau said that it is undoubtedly a good attempt and innovation to graft animation. The combination of the advantages of the traditional industrial chain and the animation creation of the new cultural industry is a form of pformation and upgrading of traditional enterprises, and it is worth affirming.

Huang Qingmiao, executive vice president of the Shishi children's wear trade association, analyzed that although the number of children's shoes enterprises in China is large, there are not many big brands, but also in the situation of fighting among the princes. Therefore, there is still much room for improvement in Quanzhou's brand share in the market.

"For children's industry, now is a critical period."

Therefore, enterprises need to seek personalized culture and marketing methods to build bridges with consumers.

"Regardless of whether the enterprise is extending to the animation industry in marketing, the most important thing is to find a business model suitable for its development and a business model that can be profitable for the enterprise."

The industry concluded.