• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Quanzhou Children'S Shoes And Clothing: New Marketing Focus Animation

    2012/9/19 12:41:00 16

    Children'S ShoesGarmentsWeavingShoes And Hats

     

    In recent years, the field of children's shoes and clothing is becoming a new red sea.

    The number of brands is increasing.

    Children's footwear industry

    Began to become a burning industry.

    Today, with the increasing homogenization of products, Quanzhou's brand has taken different forms of market entry in combination with its own reality, so as to create personalized brands and achieve personalized marketing.


    New marketing focuses on animation


    Recently, the stereoscopic marketing of anime 3D has attracted widespread attention of children in and outside the clothing industry, and the "eye storm" that triggered the "eyeball storm" is Shishi Tong Xiao Xiao leather clothing Weaving Co., Ltd.


    Huang Liangsheng, general manager of small leather general, said that his ideal goal is to promote the cognition and recognition of children's customers to the small leather brand through the relatively low cost marketing way of animation.

    "The 3D animation" little play leather "is not only an industrial breakthrough for enterprises, but also a symbol of the development of small leather brands into industrialization and the start of animation marketing.


    stay

    stone lion

    The city is directly opposite the big brother Animation Fashion Museum flagship store, the whole stadium is decorated by popular cartoon elements, with children's games and interactive areas, children's clothing, shoes and hats, bags, exquisite books, comics and other multi commodity.

    It is reported that the first and second seasons of Fujian's first 3D animated cartoon "Xiao Rui" and "the great devil" were broadcast after the prime time broadcast of the CCTV children's channel, and it was also broadcast on nearly 200 mainstream TV channels in the country.


    Unlike the brand name animation of the rising stars, the brand of children's products - the first story of "story telling children's clothing" in the country this year, has launched different series of interesting and enlightening theme stories at each stage.

    This year, the advertising blockbuster of Mamie Marka's children's clothing has been released in the near 20 channels across the country with the launching strategy of "national TV + regional channel + children's channel".


    Enterprises pursue personality breakthroughs


    Whether it is walking the animation route, fairy tale line, or a direct line of cultural appeal, the industry analysis, the current domestic

    Children's shoes and clothes

    The industry has entered the stage of homogenization competition. "Since the product is the same, if we want to break through, we must seek differentiation in culture and marketing."


    For the emerging animation marketing, a responsible person of Shishi children's wear industry association thinks: "some children's enterprises are still in touch with and try to introduce animation and creativity. Most business owners still take a wait-and-see attitude towards the animation industry."


    However, the head of the Shishi Economic Bureau said that it is undoubtedly a good attempt and innovation to graft animation. The combination of the advantages of the traditional industrial chain and the animation creation of the new cultural industry is a form of pformation and upgrading of traditional enterprises, and it is worth affirming.


    Huang Qingmiao, executive vice president of the Shishi children's wear trade association, analyzed that although the number of children's shoes enterprises in China is large, there are not many big brands, but also in the situation of fighting among the princes. Therefore, there is still much room for improvement in Quanzhou's brand share in the market.

    "For children's industry, now is a critical period."

    Therefore, enterprises need to seek personalized culture and marketing methods to build bridges with consumers.


    "Regardless of whether the enterprise is extending to the animation industry in marketing, the most important thing is to find a business model suitable for its development and a business model that can be profitable for the enterprise."

    The industry concluded.

    • Related reading

    Local Sports Brands Are Beginning To Change, And Their Tentacles Extend To Fashion And Leisure.

    financial news
    |
    2012/9/19 12:31:00
    27

    European Debt Crisis Extends Hunan'S Textile And Clothing Exports

    financial news
    |
    2012/9/19 12:02:00
    16

    The Replacement Of Processing Plants To Southeast Asia'S Garment Processing Industry Is In A Dilemma.

    financial news
    |
    2012/9/19 11:47:00
    42

    Jinjiang Shoe Enterprises Take Sports Shoes To Go To The Market To Become Businessmen.

    financial news
    |
    2012/9/18 12:25:00
    31

    Transformation Of Underwear Home Furnishing Enterprises

    financial news
    |
    2012/9/18 11:04:00
    31
    Read the next article

    Shoes And Clothing Industry Raw Material Prices Rise Raw Material Procurement Should Be Cautious

    The US's third round of quantitative easing (QE3), which has long been a long-awaited market, has landed its boots recently. Raw materials related to shoes and clothing have entered the rising channel. Natural rubber prices rebounded sharply in the context of global liquidity easing, with a weekly gain of 6.98%.

    主站蜘蛛池模板: 芭蕉私人影院在线观看| 久久国产色av免费看| 91黑丝国产线观看免费| 熟女老女人的网站| 天天操夜夜操视频| 免费在线黄色网址| stars120| 热久久视久久精品18国产| 天天摸天天摸色综合舒服网| 免费a级毛片网站| CHINESE中国精品自拍| 污污免费在线观看| 国产精品视频免费一区二区| 亚洲天堂在线播放| 亚洲精品短视频| 日韩精品欧美亚洲高清有无| 国产在线果冻传媒在线观看| 久久天天躁狠狠躁夜夜躁2020| 青青青国产免费一夜七次郎| 无码人妻丰满熟妇区五十路百度| 国产aⅴ无码专区亚洲av| 丝瓜app免费下载网址进入ios| 精品久久久久久无码中文野结衣 | bbw巨大丰满xxxx| 激情freesexhd糟蹋videos| 国产黄色片在线观看| 亚洲免费观看网站| 黑人巨大两根69gv| 日本一卡2卡3卡4卡无卡免费| 午夜精品乱人伦小说区| caoporn97在线视频进入| 欧美精品videosex极品| 国产第一福利136视频导航| 久久影院最新消息| 美女脱了内裤张开腿让男人桶网站| 好男人视频社区精品免费| 亚洲精品乱码久久久久久| 性满足久久久久久久久| 日本xxxx按摩强| 免费在线看黄网址| 在线天堂av影院|