Exhibition Activities Need Communication As The Essence.

An exhibition is about to start. Do you want to join us?

You are sitting on a comfortable chair, and the papers on the desk are scattered. The lecturers on the stage are working hard to explain the new marketing concept. The projection of Power Point is flickering from time to time, and several foreigners are talking quietly with their simultaneous interpreters. (Scene 1)

The monoclinic was placed on the display rack, comparing the business cards and folding pages of Miss etiquette. Exhibition booth The projector on the projector has regular pictures of the moving product. Next to the small round table sitting three English less fluent Spanish buyers, the price of the new mold is being discussed. The Youth Dancers on the next stand are dancing with the rhythm of the music, attracting the hurried visitors. (scene two)

These scenes may appear at the Jiuzhaigou Convention and Exhibition Center in Sichuan, or in the conference room of Kunming Tian Heng hotel; it may be in Leipzig, Germany, or in the Leipzig walnut hotel. You may have seen these scenes, and may even be the main characters in the scene. These are the portraits of millions of exhibition activities around the world.

Yes, the conferences, exhibitions and activities you know have long been a part of human daily life and an important way for people to communicate. Friendship, negotiation, exchange of ideas, expanding market share, advocacy of image formation, education, promotion or promotion of status, no matter what names are used (such as seminars, exhibitions, exhibitions, fellowship dinners, press conferences, forum summit, academic seminars, Olympic Games, negotiation conferences, arts and cultural festivals), regardless of the scope of the exhibition is local, regional, universal, international or worldwide, no matter what industry (such as medicine, science and technology, industry, agriculture, commerce or service industry), or interdisciplinary (such as environmental protection and economic development, agriculture and history, etc.), or what type of profession (such as network Lake version, local art or paediatric cardiology pole). At the very beginning of human society, there are various types of conferences, exhibitions and activities that emerge, either in order to highlight the achievements of scientific research, to accept new knowledge, to solve problems on both sides, and to connect with each other. The convening of these exhibition activities is mainly based on " Communicate "For this purpose, this has been the basic demand of human language flow, and it is also an important way to establish" bridge "or" platform "for mutual understanding and understanding.

Convention and exhibition activities are due to the functions of interaction, influence and cognition. Therefore, there are five key points in the formation of many factors.

(1) a group (initiator), a group with clear objectives and funds: a company, a government, a society, an organization, etc.

(2) the public (participants), that is, having certain expectations or needs.

(3) the sponsor (organizer) is the main practitioner of professional, support and information needed to carry out these exhibitions.

(4) coordinate the entry (support) to provide technology for peripheral needs and services of all exhibition activities.

(5) organize the practice (time and place), and coordinate the whole practice of organizing the time, place, equipment and environment of the exhibition.

From these five exhibitions critical factor Look, holding exhibitions is not an independent process, but a comprehensive management of science and technology with various subjective and objective factors. For example, the content of exhibition is closely related to the way and place of hosting. A symposium on marine biology, which will be held in the Sahara Desert Hotel, will be held in Relax Resort. For example, an ecotourism conference will definitely arrange an ecological protection program for a complete scenic spot program, but it will never arrange a negative wing feast or a coral necklace as a gift.

In order to successfully organize exhibition activities, we need to understand the nature of "communication": what effect do participants want to get? What should be emphasized in the selection of venues?

There is a good communication between these sponsors, participants, organizers, supporters, and organisers, so as to seek a complete success.