The Four Functions Of Modern Fashion Show

Promotional products

Any kind of product The commercial purpose of exhibition activities has always been the most important reason for maintaining their survival and development. Take Charlesworth, the father of fashion show, for example, he asked Marie to perform the exhibition. The original purpose was to promote the sale of products. As expected, hundreds of shawls were sold out because of Marie's move. Our ancestors were well versed in this way, such as selling wine by Zhuo Wenjun in ancient times, which is similar to the popular tea ceremony display nowadays. Its revenue must be better than that of a wine shop outside the shop. It means all the behaviors that help to convey product information from the producer to the consumer. This behavior is necessary for the designers and sellers of the clothing industry. One of the main purposes of organizing fashion shows is to bring together different levels and different kinds of clothing products and display and sell them to visitors. From designers, producers, retailers and other industries to consumers with popular awareness, this form of exhibition helps participants to express their popularity, intuition and authority, especially some dynamic displays, which is an exhilarating and dramatic way of promotion. The modern fashion show is hoping to create an exhibition environment with good artistic appeal through good planning and design, using space planning, layout, lighting control and color configuration, so as to impress the audience and expand the visibility and sales volume of the products.

Two, convey information

stay information In the era of ubiquitous media, the speed of popular information is often a very important factor affecting the quality of clothing enterprises, because the trend of fashion change is very fast, and it may be popular last season. Therefore, as designers, producers and sellers of clothing, the risk of "out" is coming up next season. Therefore, as a design, production and sales personnel, it is necessary to master the information of "one step ahead". And the release of these popular information comes from the exhibition and conference of all fashion capital. Most of these releases will be released ahead of the next season's trend, including color, fabric and style details. Of course, many color and fabric fashion trends are often held separately, mainly for wholesalers and garment enterprises. In addition, static based exhibitions can also provide many useful information to clothing designers and producers. For example, what kind of colors, styles, fabrics and clothing are best placed? What is the sales situation of your competitors? Collect and analyze these information to guide merchandising and design. Therefore, successful fashion conferences are bound to convey many useful information to viewers.

Three, establish an image.

In the fashion world, brand It's a word that people often talk about. When it comes to a certain brand, the image of the brand, including its commonly used colors, styles and accessories, will be clearly presented in people's minds. For example, Chanel, it is easy to think of the rimmed jacket, pearl necklace and Camellia ornament. The most impressive thing about Lssey Miyake is the wrinkle fabric and the deconstruction style, while Versace's brand image is sexy and gorgeous. This is not the only one. These top international brands have been very successful in conveying their brand image, and every season's fashion and display is a great opportunity to promote brand image to people. Therefore, these exhibitions tend to pour great effort on the designers' group, and they will consider all the details and the consistent image of the brand. For example, Armani's show will be as elegant and smooth as his clothes, without any fancy Paul surprise. And let Gautier display his consistent naughty style, such as setting up pools on the stage, letting models bathe, and so on. The colors are gorgeous and complex, and are very consistent with the brand image.

Four, entertaining the public

As early as the middle ages, from the "fashion dolls" as gifts to each other between the courts, the display of clothing was entertaining. Since the beginning of the twentieth Century, VOGUE magazine has convened celebrities to be entertaining for charity groups. Fashion fairs have become a fashion festival since the fashion festival was held. entertainment The new form of the masses. Since then, the use of fashion shows to raise funds for charitable organizations has always been a common practice. Today, whether it is purely entertaining fashion show, or commercial fashion shows and exhibitions, no doubt reflects the characteristics of fashion show and entertainment public. We will have such experience in fashion exhibitions. For example, small shows in department stores and hypermarkets, apart from professionals, are mostly ordinary people who are interested in fashion or even show interest. The main purpose of their viewing is to "watch the bustle" or "look at the freshness". People enjoy pleasure and enjoyment from appreciating unusual performances or new products, thus creating a good impression of the product or brand and laying the foreshadowing for future buying behavior. In the expensive and shocking fashion exhibition, the designer's idea and style are expressed purely in the form of "press conference" or "professional performance". The exaggerated shape, strong color, strange material, stunning display and temptation scene are all excellent media for media attention and discussion. Although this kind of clothing is far away from the real life, its main purpose is to show the costumes as an art form, while pleasing the public, let people perceive the intention, taste and characteristics of the designer or brand, so as to achieve resonance between the two sides of interest. Its potential commercial value is immeasurable.

Entertaining people, whether as exhibition purposes or as derivatives of exhibitions, have been fully reflected in fashion shows.