How Should Exhibitors Choose The Exhibition?

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Many exhibitors do not know how to choose an exhibition suitable for their enterprises. The following suggestions can be used as a reference for future exhibitions.

1. choose according to the nature of exhibition.

The exhibition is divided into two types: Trade and consumption.

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Trade fairs are exhibitions for industries, such as manufacturing, business and other industries.

The main purpose of the exhibition is to exchange information and negotiate trade.

The exhibition of consumer nature is an exhibition for the public. The exhibition of consumer nature basically exhibits consumer goods for the purpose of direct sale.

The nature of the exhibition is decided by the organizers of the exhibition. It can be seen through the composition of visitors: the exhibition which is open to the business sector is an exhibition of trade nature, and the exhibition that is open to the public is an exhibition of consumption nature.

2. choose according to the content of the exhibition.

The exhibition is divided into two categories: comprehensive exhibition and professional exhibition.

A comprehensive exhibition is an exhibition that includes all trades or industries. It is also called horizontal exhibition, such as industrial exhibition and light industry exhibition.

A professional exhibition is an exhibition showing an industry or even a product, such as a clock show.

One of the outstanding features of professional exhibitions is that they often hold seminars and reports at the same time to introduce new products and technologies.

3. choose according to the scale of exhibition.

The exhibition is divided into international, national, regional and local exhibitions, as well as the exclusive exhibition of a single company.

It refers to the scale of the area represented by the exhibitors and visitors, rather than the size of the exhibition site.

Different scale exhibitions have different characteristics and advantages. They should be chosen according to their own conditions and needs.

4. choose according to the exhibition time.

Exhibition Division

There are two kinds: regular and irregular.

There are four times a year, two times a year, once a year, two years, etc.

The irregular exhibition is held in accordance with the requirements and conditions, and is divided into long and short term.

Long term exhibitions can be three months, half a year, or even standing, and short-term exhibitions usually do not exceed one month.

In developed countries, professional trade fairs are usually three days.

5. choose according to the exhibition venue.

Most of the exhibitions were held at special exhibition venues.

The exhibition venues are divided into indoor venues and outdoor venues.

Indoor venues are often used for exhibitions showing regular exhibits, such as textile exhibitions and electronic exhibitions.

Outdoor venues are mostly used to display super large and overweight exhibits, such as air show and mine equipment exhibition.

Exhibitions held in several places in turn are called touring exhibitions.