2012 Shanghai International Fashion Lingerie Exhibition

As a professional platform for industry exchange, Shanghai International

Relying on Oro Witt's experience and resources in the world's mature exhibitions, we will come to our eyes again as scheduled. What will be the expectations of the exhibitors for the exhibition and the color show that will be brought to us this year? For the Chinese market, the top brands in Europe are still enthusiastic, and the domestic brands want to be a blockbuster. What are the subtle changes and comparisons during this period?

International brand representatives

Gerbe:1904 was founded in Paris, focusing on socks.

Insist on the use of luxurious and expensive raw materials, with unique knitting technology and fresh French French lace, make high-quality, comfortable socks.

Agua Bendita: the world famous swimsuit brand originated from Columbia.

In just 9 years, Agua Bendita has grown into the fastest growing swimsuit brand in the world.

Her unique design and high quality make it exposed to important fashion magazines and international stage.

Premium Bodywear: comprehensiveness from Germany

Its product line covers women's and men's underwear. This exhibition will be held with its Men OLAF BENZ and MANSTORE two men's brand.

Q: as far as we know, you will also participate in the October Shanghai international fashion lingerie exhibition. How many times did you attend the Shanghai exhibition? What do you think of this exhibition?

Gerbe: this exhibition is the third time for GERBE to participate in the exhibition.

We have a strong interest in entering the Chinese market and look forward to developing the brand's reputation in China. We believe that we can achieve good anticipation and effect by participating in this exhibition.

Since we first participated in the exhibition, we have gained many contacts in Asian countries and established an interactive relationship. This is also the reason why we have been exhibiting and walking the show. We maintain contacts with customers through this way, and we can also open up new customers, find new projects and seize the latest market trends.

Agua Bendita: for the first time.

We understand that this is a good channel to expand the Asian region and provide a professional platform for industry exchange. We are convinced that China is a potential market, and many luxury brands have the ability to consume the market here.

We hope to find suitable distributors through the Shanghai international fashion lingerie exhibition, and also want to go deeper into the market and push the brand to the public.

Premium Bodywear: for the first time, we have participated in two exhibitions held by Oro Witt.

We have been developing Asia for six years, but in recent years we have found that it is not as robust as ever, so we want to develop new customer resources through this platform.

Q: before you talked about the Chinese media entering the Chinese market, it is a plan. How has this program changed this year?

Gerbe: entering the Chinese market is still a planned thing. As I mentioned before, we collect the design elements, product lines, fabrics and processes needed in the Chinese market to meet the buyers and spectators of the exhibition.

Participating in the exhibition is also the main channel to expand the brand to enter the Chinese market.

Such professional exhibitions can communicate with people in the industry to catch up with the latest trends in regional fashion and underwear, as well as Chinese women's demand for underwear.

Agua Bendita: we have always been optimistic about the Chinese market, and we believe that the Oro Witt Shanghai exhibition can help us find the best way to enter the Chinese market and the right time.

Premium Bodywear: stationing in China is in our plan.

But for the Chinese and Asian markets, this requires a professional platform, such as the Shanghai international fashion lingerie exhibition.

Through this platform, we can interact more closely with the region.

And we firmly believe that China contains unlimited business opportunities.

Q: what will you bring to the industry and audience for the Shanghai international fashion lingerie exhibition? What kind of results or rewards do you want to get?

Gerbe: we hope to bring French fashion to the exhibition and bring it to China.

This year we will bring the latest product line of 2012/13, and also famous Paris.

Gaspard Yurkievich second cooperation products series.

This is a series of two different styles, which are presented from the elements of fashion trends, colors and the use of new fabrics.

Agua Bendita: bring a brand-new swimsuit fashion brand to China, its special material, unparalleled design and Columbia traditional hand-made.

We want to go beyond obstacles, as a high-end brand standing in the Chinese market.

Premium Bodywear: we will bring the unique products of our own. They are traditional and unique.

We establish good interaction with our customers to satisfy them.

At the same time, we will improve ourselves with learning attitude and do better.

Q: how do we see the position of Shanghai international fashion underwear exhibition in China as well as the global underwear industry?

Gerbe: the Shanghai international fashion lingerie exhibition is a collection of buyers and spectators in the Asian region. At the same time, we can encounter new brands and latest products from the world in the exhibition.

We can not miss such an important bridge that can build Gerbe to open up Asian market channels.

Agua Bendita: we firmly believe that Oro Witt as an authoritative industry platform builders, Shanghai international fashion underwear exhibition can not only open up the Chinese market, but also have an impact on the Asian region.

Premium Bodywear: years of cooperation with Mode City convinced me of the quality of this exhibition.

The Chinese market is what we explicitly want to enter.

These two can be combined together. The Shanghai international fashion underwear exhibition is our only choice in the Asian market.

Domestic brand representatives

Eve's seduction EVE 'S TEMPTATION: Women's love for elegant design and ingenious crafts.

In the 2012 fashion week of China, EVE 'S has made the fashion world amazing for underwear.

In the autumn of October, the temptation of Eve will be staged in France.

Ancient and modern GUJIN: as an old friend of Oro Witt, ancient and modern not only appeared in China's booth, but also represented the Chinese time-honored brand in the exhibition of Paris.

Queen: D: a vertical e-commerce brand that focuses on women's home wear and underwear, and the European style of simple brand brings new fashion to China's home clothes market.

Q: what kind of works will you bring to Shanghai at the October international fashion lingerie exhibition? What do you think is the highlight of your brand?

EVE 'S: "the temptation of Eve" will bring you a brand-new product line in 2013. The design style combines the trend of European and American fashion to fully demonstrate the fashionable dress concept of fashionable women, and the concept of self expression and exquisite pursuit.

In addition to the static display, we have a special brand press conference on the opening day. The famous director Shi Shangxiu and the creative director Caroline of MODE CITY are the general directors. With more international standards and excellent ideas, we have brought an unparalleled gourmet fashion show. The brand we unveiled as well as the Portuguese international top men's underwear brand IMPETUS (British Portus).

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GUJIN: this October exhibition will focus on the two brand products of ancient, modern and Mei Shesha.

We will also bring the fashion trend products which are widely praised in Mode City of France in July this year to the Shanghai Pavilion.

In addition to the two classic series and international trend exhibits, this exhibition will also design more exaggerated and stunning works for the independent brand show.

Queen: D: in the October Shanghai international fashion lingerie exhibition, Chun Queen "d" will use a "home fashion" fashion show with "awakening, calling and releasing" three kinds of artistic conception to explain the trend of brand fashion, simplicity, quality and cross-border.

Q: This is the first time to take part in the Shanghai international fashion lingerie exhibition and show fair (including the comprehensive show and independent brand show).

What is your view on it? What kind of preparatory stage is it in?

EVE 'S: "the temptation of Eve" is the second time to participate in the Shanghai international fashion lingerie exhibition. Once again this year, the exhibition is a feature of the internationalization, high standards and professionalism of the platform. It is one of the few professional underwear exhibitions in China.

We will create an unparalleled underwear fashion show with brand-new products, new ideas and international standards. At that time, we will become the highlight of this exhibition.

GUJIN: This is the eighth time we have participated in the Shanghai international fashion lingerie exhibition.

We feel that the presentation of the show is more flexible and vivid, with this fusion platform showing products.

We are also actively preparing, no matter from the selection of accessories and accessories, all intentions in every detail to reflect the essence of the brand, hope that the appearance will bring you refreshing feeling and visual enjoyment.

Queen 'd: as the cutting-edge brand of domestic clothing, it is the first time to attend the exhibition.

At present, Chun Du Queen D is preparing for the special show of the fashion home furnishings. It will interpret the concept of "new home clothes life" through the famous brand special show. The details will not be listed first, we will announce it in the morning of October 22nd.

Q: before that, what special success or influential shows have your brand held? What do you think good shows can bring to the brand and underwear fashion?

EVE 'S: "the temptation of Eve" has hosted many successful Fashion show, the most influential is at the end of March 2012, "LOVE. Eve's allure International Group 2012 underwear conference" as the China International Fashion Week 2012/13 series's Grand Theatre in the Beijing Hotel amazing performance.

Fashion show is an important means of brand promotion.

A successful Fashion show is a bridge between brands and consumers, shopping malls and media. It will show you the fashion trend of the brand for the first time, and also bring fresh air to underwear fashion.

GUJIN: Shanghai international fashion lingerie exhibition is a good platform for displaying the brand. It is also the largest and most influential industry event in the world.

In recent years, the ancient and modern brands have been standing on the top stage of the global fashion and fashion, with the underwear brands of Italy, France and other parts of the world to interpret the human imagination.

Last year, for the first time, we dedicated a special show of "angel dance, tasting the past and the present" in the form of independent brand show.

This show, directed by French cultural celebrities, is a visual feast hosted by famous underwear professionals both at home and abroad, taking the lead of "contain but not show, elegant fashion, self-confidence and beauty".

The perfect show can lead fashion, advocate aesthetics, display brand connotation, and enable consumers to understand and appreciate products in all directions, achieve the purpose of brand and product promotion, and establish an important means of industry status.

Queen D: a good brand show is a collection of products that are highly integrated with models and scenes.

The spirit of brand is conveys through high level products, professional models and the theme of brand culture.

Q: how do we view the positive role of Shanghai international fashion lingerie exhibition and its exhibitions and activities in brand promotion?

EVE 'S: Shanghai international fashion lingerie exhibition is an international, professional, high standard underwear fashion stage, which is very consistent with the brand positioning of Eve's allure.

It provides a platform for communication and learning and learning for foreign and domestic lingerie brands, so that foreign excellent underwear brands will have the opportunity to let you know and enter the Chinese market, and bring together excellent domestic underwear brands to learn and exchange with each other.

At the same time, shopping centers, agents, consumers, and media are all close to understanding the brand, which plays a very important role in the healthy development of the domestic underwear industry.

GUJIN: Oro Witt is an exhibition company with more than 30 years of professional exhibition experience and team.

Its exhibitions are undisputed global leaders in the three major fields of underwear and swimwear, fashion and retailing, and sports.

There is no doubt that the show with such professional team is undoubtedly beyond doubt. Both domestic and overseas industry circles hope that such a platform will be broader and larger, learn from each other and learn from each other, promote the development of the industry, and play an important role in promoting the development of the industry.

Queen 'd: Shanghai international fashion lingerie exhibition is a high-end exhibition platform with international standards. It provides new brands with opportunities to communicate with international brands, and also provides a stage for displaying brand image and brand culture.

Its high-end forum with international operation level, "GALA NIGHT" activities, has promoted the Chinese underwear industry to an international level, at the same time, it has promoted the all-around communication between domestic and foreign brands well, so that the underwear industry can better learn the advanced cultural concepts, technology and design ideas of international underwear.