Brand Clothing: Extending Product Line And Changing Marketing Routine

Known to all as well known in China

Bosideng's original products are confined to down coats only. The annual sales pressure basically pressed in the fourth quarter. But recently, Bosideng launched "autumn down", vigorously promote the product "four seasons", and will enter the children's wear market, extend the product line, and win more market competitiveness, 361 degrees, Lining, Anta, PEAK and so on.

According to the statistics of the China National Business Information Center, the major retail enterprises in China in the first half of 2012

Retail sales grew less than last year, a slight decrease of 0.05% over the same period last year.

However, compared with the 2.6% decline in the first quarter, retail sales in the first half of this year remained flat compared with the same period last year, indicating that the two quarter was driven by many factors such as holiday promotions and so on.

In the clothing areas of the major shopping malls, both the first-line brands and the two or three line brands in the country are on sale.

A salesperson from a shopping mall said that this year's discount is not only much lower than in previous years, but also the discount time is ahead of schedule.

The chief executive of China clothing association introduces that the main reason is

This year's export orders have declined sharply. A large number of hoarding goods are forced to be sold domestically, coupled with the economic downturn and relatively weak consumption, resulting in a large backlog of stocks. "Local clothing brands require new changes to win the market."

"Bosteng is much better, because our main winter clothing, the fourth quarter is our main selling time."

Li Chuang, assistant general manager of Bosideng, introduces sales in the first three quarters of the year, accounting for about 1/3 of the whole year.

Li Chuang said that Bosideng hopes to establish good communication relationship with the young people who will soon become social leaders and get their favor through activities.