Four Problems That Can Not Be Ignored In Mice Industry

　　 policy It is serious and can not be changed at all times. The mistakes of enterprises can only lead to partial losses and do not affect the overall situation, and policy mistakes will be related to the whole life of the MICE industry. Therefore, policies must be highly developed and strategically oriented. Where does this altitude come from? It is mainly based on a deep understanding of the operation rules of the exhibition industry. Like many other industries, the exhibition industry is also faced with a problem of encouraging or restrictive policies. Some experts say that the development of China's exhibition industry is overheated, while some experts judge from the driving effect of the industry, and think that the exhibition industry is far from ideal, let alone overheating. In order to come up with a high level of policy, the most important thing at present is to strengthen the research on the exhibition industry, to find out why we should develop the exhibition industry. What are the problems that the exhibition industry has solved for the real economy? What are the benefits to the economic growth and the improvement of people's living standard? The effect of Heng development is both limited and encouraging. It also needs serious consideration and research in the industry.

It is an important regional layout problem whether to blossom everywhere or to give priority to certain regions.

　　 MICE industry The development must have certain basic conditions, such as natural geographical conditions, transportation and communications infrastructure, exhibition venues, industrial foundation, policy environment and so on. Not all cities and regions have these conditions, so the exhibition industry can not blossom everywhere, and can only be developed selectively and emphatically according to these conditions. What are the priority areas for development? First of all, there are three heavyweight central cities in Beijing, Shanghai and Guangzhou, because these cities already have the basic social, economic and cultural basis for developing the exhibition industry. Whether they are exhibitors, exhibitors or general spectators, they can find the reasons for exhibiting and participating in these cities. Followed by characteristic cities, such as Dalian, Qingdao, Shenzhen, Chengdu, Zhuhai, Ji'nan, etc., these areas are either monopolistic in urban scenery or regional economic and cultural centers and transportation hubs, and are easy to find out their own characteristics and "selling points" of the exhibition industry.

It is an important product layout problem that the development of exhibitions, conferences and large-scale activities is different from that of classification.

From overseas research, many scholars have tied up exhibitions, conferences and large events to form a "exhibition industry". There are two main reasons for this: first, these three kinds of activities are the activities that are planned for a long time, gathered in a short time, and have great driving activities for catering, accommodation and tourism; two, because the development trend in recent years has shown that the boundaries between these three activities are gradually blurred, and the general situation is that there are both exhibitions and meetings in exhibitions, meetings, exhibitions and large events. However, from the purpose of activity and the mode of operation, the three are quite different. Generally speaking, exhibitions, especially trade fairs, are directly aimed at facilitated transactions. They are gatherings of buyers and sellers of goods. The purpose of finding trade partners is very clear. The purpose of most meetings is to exchange information, or one-way propaganda, such as training, product descriptions, etc., or two-way communication, such as seminars, and so on. Whether communication can be achieved is one of the keys to evaluate the success or failure of a meeting. {page_break}

In contrast, large-scale activities such as the Olympic Games, World Expo and other festivals are more complicated. They may be for political propaganda, or for the purpose of activating the lives of residents, or for the purpose of establishing a government image. From this perspective, the marketization of large scale activities is low, and most large scale activities require the government to come forward and require financial subsidies. In view of the different characteristics of these three types of activities, I do not think that we can develop at the same time in formulating policies. Specifically, trade shows should be encouraged and vigorously developed because trade is a low transaction cost. The conference market is more complicated, which has positive significance for promoting economic and technological development. However, too many and too many meetings also have the suspicion of "meeting the sea and wasting resources". Therefore, economic, technological and academic conferences can give priority to development. Large scale activities are generally invested by the government. Although they are of positive significance in publicizing the government's image and activating the living atmosphere of the residents, they should be restricted in policy so as to prevent all levels of government from enjoying the good fortune and going astray and wasting their national wealth.

How to deal with the relationship between protecting the national industry and opening to the outside world is an important issue for China's MICE industry to adapt to the WTO rules and seek development under the background of international economic integration.

China's exhibition industry is still a " Infant industry "The degree of industrial organization is not high, and the international competitiveness is not strong. This is a fact that can not be avoided. The reasons for this situation are manifold, including: (1) the reform of exhibition industry is lagging behind, and the pattern of interests under the planned economic system has not yet been lifted. The relationship between government and enterprises has not yet been straightened out. (2) the opening up of the exhibition industry is lagging behind, and the qualification of foreign exhibition companies is limited, which is far from the spirit of openness, competition and national treatment advocated by WTO. (3) the policy supply is seriously lagging behind, which leads to the failure of the Convention and exhibition industry. The main body of the exhibition will be mixed up, disrupting the market order and damaging the image of the industry. (4) the development of self-discipline organizations is lagging behind, and the national trade associations have not yet formed. These problems are caused by historical reasons and can not be completely solved in a relatively short period. China has joined the WTO, opening the market to foreign MICE industry is an inevitable trend. Therefore, coordinating the relationship between the National Convention and exhibition industry and the International Convention and exhibition industry is also a matter that must be carefully considered in policy formulation.