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    Most Children'S Clothing Areas Are Not Set Up In The Fitting Room And Many Children'S Wear Areas Can Only Be "Naked"

    2012/9/16 13:39:00 2

    Children'S ClothingClothingClothing Brand

     

    Here we go again.

    clothing

    The peak of the season's discount, the promotion activities of the major shopping malls in the city are in full swing.

    In front of the huge passenger flow, the fitting room in the mall can not keep up.

    There are widespread problems in the children's clothing area, such as clutter in dressing rooms, difficult to find tracks in the dressing rooms for disabled persons, and poor conditions in the fitting rooms of the promotion area.

    The small part of the fitting room has become the weakness of many shopping malls and facilities.


    Most children's wear areas do not have fitting rooms.


    A big circle in the mall, Li Xiaozhu, 8, was very depressed. There was no smile on his lips for a long time. "I have grown up. Why do I still need to change clothes in front of other people?"

    It turned out that the little guy was making trouble with his mother for no children's fitting room in the mall.


    "The children are old enough to try clothes in public, but now there are many children's fitting rooms in the mall."

    Li Xiaozhu's mother, Ms. Xiao, said that she had taken her children to several shopping plaza in Gongzhufen and Xidan these days, and found a very strange phenomenon.


    It is not only Ms. Xiao who has bought clothes for children that she is experiencing the problem of fitting clothes.

    Children's wear

    No dressing rooms for children are found.

    Some children's shoes brand shops, and even seats are not set, parents can only wear clothes directly to the children to wear, for these small consumers, there is no privacy at all.

    Even if some brands have "fitting rooms", the conditions are also very simple and full of various kinds of clutter.


    "Children, they are still growing and their clothes fit well, but parents need to buy bigger ones, so it is useless trying."

    A child dress salesperson in Zhuang Sheng Guang explains why there is no fitting room in the shop.


    But this reason is hard to get the approval of parents. "Now children are particularly opinionated, not the clothes they choose not to wear, so we must try them on."

    One parent said that since the same cost of spending, the services provided to children and adults are different.


    Dressing rooms for special populations are harder to find.


    If the lack of children's fitting rooms brings inconvenience to parents and children, it is embarrassing to find traces of dressing rooms for the disabled.


    "I seldom see a fitting room specially designed for us in shopping malls. Generally, they buy clothes in size and rarely try them on."

    Miss Cheng, 26, said she had to sit in a wheelchair for a long time because of her spinal problems, which brought great inconvenience to her.

    There are few fitting rooms for disabled people in the mall. In most cases, they can only use the fitting rooms of ordinary people, and the size and setting of these fitting rooms can not meet the needs of the disabled.


    Reporters have visited Zhuang Sheng Guang Guang Department store, Dongfang Xintiandi, new Dongan square, Xidan Joy City, Cui Wei Department store, Zhongyou department store and other large shopping malls, and no special fitting room for disabled people has been found.

    Reporters pushed wheelchairs to test the common fitting rooms in these stores. As a result, wheelchairs were no more than 6 of the fitting rooms.


    In a clothing store in Xidan's Joy City, the reporter was surprised to find a dressing room with a barrier on the door. It could push the door, but it was stacked with billboards, boxes and other sundries.

    "It used to be used by people with disabilities, but later it was converted into a warehouse. Not many of them were pushing wheelchairs anyway."

    A person in charge of the shop said.


    {page_break}



    Expert comment


    The fitting room can also try out the service level.


    "Besides fitting the function, the size of the fitting room and the display of the facilities also reflect the quality of the shopping malls."

    Hong Tao, a business expert at Beijing Technology and Business University, said that satisfying the needs of consumers is the purpose of every shopping malls and businesses. The reason why businesses set up fitting rooms is for customers to consume more conveniently. From this point of view, no matter which age group consumers belong to, which special group should get the same high quality service.


    There are many shopping malls in China.

    Brand store

    And supermarkets have invested heavily in hardware facilities and shopping environment construction, but they have neglected the seemingly unremarkable details in service, and fitting rooms are one of them.

    In the eyes of increasingly discerning consumers, the proper handling of small details is one of the signs that embody the "face" of the mall.

    But nowadays, many shopping malls have no guarantee for dressing rooms, sanitary conditions and service facilities. The "soft rib" surface of the service provider will not bring much economic loss to the shopping mall, but the brand of the shopping mall will be greatly reduced over time.


    Outside the box


    Japan: the fitting room of the mall will have cleaning personnel regularly cleaning, mirrors, clothes hooks and other necessary facilities, and combs, paper towels, jewellery boxes and other items.

    Children's and disabled people's fitting rooms will also have special facilities to facilitate other people's assistance in trying on clothes, and service personnel will also provide personalized services to special customers.


    France: the fitting rooms in shopping malls are large, big enough to reach 10 square meters, enter wheelchair into the fitting room without obstruction, and you can see the effect of the front, side and back on the three sides of the dressing mirror.

    There are tea tables, sofas and dresser in the fitting room, and there are cartoon images in the children's fitting room.

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