How To Improve The Visibility Of Enterprises At The Exhibition
On a certain scale
Exhibition
Hundreds of booths are stacked together, perhaps tens of thousands or even tens of thousands of visitors.
How to let more visitors notice your company really takes a little thought.
In the past, many visitors decided to visit the booth only when they arrived at the scene. Then, the new booth can really attract the attention of such visitors.
But now, more and more visiting chambers of Commerce have arranged the booths that need to be visited in advance. The situation is quite different. If they are not prepared in advance, they may pass away with you.
According to the survey, the visitors visited the exhibitors who had sent the invitation letter before the exhibition, which was 4 times larger than that of the other companies. It was obvious that it was very effective to do the propaganda before the exhibition.
But in addition to invitations, there are other ways to improve your company's reputation more effectively.
The most common way is to prepare something that can be divided into two parts.
gift
Please send one of them to the buyers you want to invite before you go, so that they can go to your booth to get a complete gift.
Facts have proved that this method can effectively improve the access rate of exhibitors to a booth.
In the United States, a company made a large number of paper bags with its own company's name for popcorn before the exhibition, and sent them to the new and old customers in advance with the invitation letter, which shows that the invitation can be free to enter the exhibition.
This method made the company the largest visitor booth in the exhibition, which effectively enhanced the company's popularity.
Now, there are many exhibitors' entrance cards that are hung on the neck of the user with a lanyard. Some exhibitors are very skillful in making articles on them, making lanyard with their own logo and name, and sending them to visitors free of charge.
Since these lanyard are usually exquisitely made, most visitors will be happy to change their lads when they get these lanyard.
Visitors walk around the field with these waxing lanyard, which means that many mobile billboards are free for the company.
Propaganda
。
More thoughtful exhibitors make some pamphlets to show the local pportation, tourism, accommodation, customs and so on.
As a considerable number of visitors came from far away, they really wanted to walk around the place and around them. These pamphlets were just a great help, and they were very popular, which indirectly led visitors to the company that printed and distributed these pamphlets.
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