The Birth Of Modern Western Fashion Display

Back in the middle ages, Europe It is very popular to use a "fashion doll" for clothing display, and people exchange fashion information from it. Until 1896, the first doll show in London, England, was a great success. This doll can be called the earliest fashion show model, and this performance can also be called the origin of modern fashion show.

The founder of the most exciting dynamic display of clothing is attributed to British designer Charlesworth. In 1858, worth set up a high fashion store in Paris. model He released his own new work, held a fashion show in his shop, and let the model run on the street in the carriage. The fashion show was born, and VUS and his wife, Marie, became the "father of fashion show" and "the mother of fashion models".

In December 10, 1908, the staff of Jais mall in London set up a high platform in the Egyptian Hall of Warner Mark, Philadelphia, and the fashion models flew through the green plants on the platform. The fashion flyover is named after that and has been used so far.

In August 18, 1914, the clothing trade fair hosted by the Chicago apparel manufacturers association in Chicago was called the largest fashion show then. About 5000 people attended the trade fair, and 250 models of clothing were shown by 100 models. At the exhibition, there are not only stage but also long stretches, so that the audience can observe the costumes more closely. This is probably the first application of Taiwan in garment dynamic exhibition.

In November 4, 1914, VOGUE fashion magazine convened some social celebrities and organized the name "New York". Fashion Festival Fashion show. The fashion festival opens at the elegant hotel banquet hall, and the proceeds are used for wartime benefits. This fashion festival marks that fashion shows are not only for commercial purposes, but also for entertainment activities.

After the early development, the fashion show, which is brought together by costumes, is recognized as an effective form of introducing new clothing products to the press, retailers and customers. Since then, this clothing show has gradually increased. Its purpose is to convey more information about fashion to the audience, and commercial fashion shows are no longer new. Today, London, Paris, Milan, New York and other international metropolises have become the birthplace of fashion analysis, fashion analysis and fashion forecasting. More than 50 thousand fashion experts and popular followers visit these fashionable cities at least two times a year to watch the dazzling fashion events. As the birthplace of fashion information, they will publish the latest fashion news at various fashion week, costumes and other exhibitions. The general trend of autumn and winter will be released in February and March, and the spring and summer season will take place in September and October. This international fashion exhibition is of great significance for promoting commodity circulation, publishing and exchanging information trends, stabilizing and expanding trade relations, expanding social influence and promoting popularity.