Camel Brand Is Expanding Rapidly Into The First Brand Of Outdoor Footwear.

Sports goods market share continued to decline, even during this year's Olympic Games, the sports industry sales increased only slightly, compared with the hot selling situation of Beijing Olympic Games in 2008.

The concept of sports has cooled down.

Where is the next growth point? The CAMEL camel shoes, which are known as "casual shoes", are going to move into professional outdoor activities.

According to authoritative data, the outdoor sports equipment field, which is a strong territory in Europe and America, rapidly rebounded in the Chinese market from 2000 to 2010, and the average retail sales growth rate of the outdoor products industry reached nearly 50%.

In addition, according to the growth quota of the European and American countries and the Chinese market, the market share of China's outdoor sports equipment will catch up with the European Union in 2016.

In this big dish, how does the emerging domestic outdoor brand brand occupy the lost territory? In today's smoky domestic outdoor products market, the CAMEL camel shoes, which are known as "leisure shoes", are a real display for the outdoor brand in China.

Century old camel shoes classic

As early as 90s of last century, the traditional sports shoes market was saturated. It was just when the concept of European and American outdoor sports was introduced into China.

Wan Jingang, who originally threw himself into the shoe processing industry (now CAMEL camel CEO), discovered the value of the brand in the pformation boom. He recalled that his shoes were labeled with foreign brands and sold at dozens of times in the big market.

After being deeply touched by Wan Jingang, he concentrated on studying the law of value behind this and determined to create his own outdoor brand and create his own camel shoes.

And CAMEL camel shoes aspiring to ride the desert is not shallow bottom protection, as early as the Republic of China in Tianjin, the camel shoes made by the sand boat factory have been impatient for a while, and praised by their consistent quality and comfort characteristics.

After the relocation of the city and the vicissitudes of life, the tough character of the contemporary CAMEL camel people in the desert has not lost. The camel shoes have not interrupted their footprints.

In 2000, Wan Jingang and his team, adhering to the insistence on having a story and having a soul is a good brand, spent 10 years in digging up and investing in the history of the camel brand. Making comfortable camel shoes has begun the first step of CAMEL camel galloping in the desert.

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After the merger, Wan Jingang insisted on using camel graphic trademark to create a new concept of camel shoes, and concentrated on exploring the way of CAMEL camel's operation, brand concept, business reputation and competitive advantage.

A series of plans to renew the camel's glory have been launched.

Rapid expansion of camel area

After the formal establishment of brand and trademark in 2003, camel brand first set up its first store in Beijing, which is mainly aimed at a large number of high-end elite men in China. Camel shoes are sought after by many consumers at one stroke.

After that, camels went to the United States, Canada, Europe and other foreign markets, and conducted market tests at home and abroad, drawing the essence from them, optimizing and adjusting the old camel brand, making good use of their advantages and disadvantages from the design concept of old camel shoes, making them more in line with the modern aesthetic standards, and readjust the market strategy to prepare for the rush to the world.

In 2005, camel shoes will again face his audience with a new spirit.

In the tough battle of Wan Jingang and his team, CAMEL camels have been building exclusive stores in various cities in China.

In 2010, the birth of 3000th CAMEL camel stores marks the completion of the CAMEL camel layout of the national market.

From the first store to 3000th, from pioneer to an empire, Wan Jingang and his team took only seven years and created miracles one after another with his camel brand.

During these seven years, the camel spirit is affecting everyone in our team all the time.

This is the most commonly spoken words of Wan Jingang.

In the same year, the formal layout of CAMEL Camel

In the market, only half a year ago, camel shoes became the first brand of electric shoes for men, and then became the first brand of outdoor footwear.

The breakthroughs in the layout of the electricity supplier undoubtedly brought the most modern engine power to the CAMEL camel plus a powerful motor.

Enter the outdoor area and stimulate leisure

CAMEL camel, with its personality, bravery and persistent exploration spirit, is now known as the best known brand.

Because it is different from the arrogance of knight spirit and the temperament of knight errant, it has infected many brand supporters in tough journey, and has become a partner of many organizations such as China Mountaineering Association and Sino US intellectual property seminar with its professional and comfortable product characteristics.

In addition, in the sense of brand responsibility, the performance of CAMEL camel shoes is also welcomed by the outside world: helping the thirty-fourth Americas Cup Sailing Competition, sailing with Chinese players to the international arena; and building millions of home funds to help more people return home for the Spring Festival, and help the veterans stay in the motherland.

In mid September 2012, the CAMEL camel will face the national outdoor enthusiasts to launch the eighteen Mount Everest warriors collection activities, promote the popularization and development of outdoor sports, and lead ordinary people to love the outdoors. During the same period, we will also plan to launch the heavy interactive activities such as the urban white-collar resignation Tourism fund, encourage and guide young urban people to go outdoors, dance with nature, and release the pure nature in outdoor sports.

In addition to outdoor leisure products, CAMEL camels continue to travel on many lines of men's clothing, leather goods and women's shoes.

Marketing expert Su Mu Shan talked about the history of CAMEL camel's acquisition of a century's brand, lamented that its brand operation skills were deep, Chinese traditional brands had mostly been depressed in the new China's economic wave, and CAMEL camels promoted the camel brand with the experience of modern market operation, and covered the whole world with camel's footprints.