The Global Environment Leads To The Upgrading Of Garment Enterprises' Relocation Brand.

Fan Ke President Chen predicted that the garment factories in China in 2015 or less 30%. are the upgrading of the brand industry or the promotion of the low profile factory direct mode? Is it a brand strategy or a factory run? It is a challenge, both opportunities and challenges, and Fang Xianying is a hero.

Castle Peak stands tall and does not fall into the clouds.

Attack and defense? 54 listed companies in China

In the early warning issued by enterprises, only five brand clothing enterprises have increased in advance, and several scale garment enterprises have moved to Southeast Asia and other places. The brand strategy will become the "compression device" of Guangdong clothing. With the implementation of the global strategy of global brand integration, globalization is not a trend of countercurrent.

At this point, Adidas announced the closure of the only direct factory in China.

The clothing trade fair and the white horse clothing procurement Festival learned that the domestic garment industry has also increased the trend of garment factories moving to Southeast Asia due to increased cost pressures.

Is the factory direct mode or upgrading the brand strategy?

Born in hardship and died in peace and comfort, it is facts and trends that tell us that no war will perish. The Fiyta clothing factory of the clothing company, in the factory direct camp mode.

In the strategy, we must resolutely choose the factory direct operation mode, pform the market demand directly into the manufacturer's production line, build online wholesale + online sales + factory wholesale 3D solid factory direct garment wholesale platform, and push the limited market to an unlimited market, so as to realize the upgrading of factory direct mode.

Set up a pioneer and pioneer in the industry. Factory direct sales are self produced and self marketing, without intermediate pfer links, direct supplier supply, remove the dealer level, and have professional design team and guaranteed production strength. It can provide ample supply of explosive goods for wholesalers all over the year. The main demand is large sweaters, T-Shirts, bottoming shirts and cotton padded clothes. The styles are mostly fashionable, and the price is 3.5 yuan -120 yuan, which is combined with the mass production in season. All of them are directly supplied to all wholesalers.

Factory direct mode has brought many convenience and cost-effective products to a large number of wholesalers.

In 2013, Mr. Zhang Baichang, the head of the Yada garment factory, said that he would invest 1 billion in the next three years, and promote the development of factory direct mode and upgrade the industry so that more wholesalers, retailers and consumers would benefit from it.

To create a team that can make a breakthrough.

Factory direct mode will certainly become the future development trend.

It is foreseen that the advantages of China's apparel industry's production chain will not be replaced by Southeast Asia in the short term.

What's more, Chinese garment enterprises should speed up their own brand building or directly run factories.

Global environment leads garment enterprises to move out

Adidas announced that it will be closed later this year in Huawei.

In fact, Adidas was not the first one to evacuate. As early as 2009, Nike shut down its direct factories in China and removed the production base to Southeast Asia with lower cost.

And Clarks, K-Swiss, Bakers and other international shoe giants are scrambling to set up production lines in Vietnam and Indonesia.

According to Nikkei news reports, Japanese large garment enterprises are also accelerating the shift of production focus from China to Southeast Asia.

At the same time, Chinese manufacturers are making the same choice.

"Now some colleagues have moved their factories to Southeast Asia.

The main reason is that the cost of labor there is much lower than that in China. For example, Vietnam, employing a garment worker only has a monthly salary of 500 yuan, and India has a minimum of 250 yuan / person / month. Bangladesh is about 300 yuan per person / month.

But in Guangzhou, only a car worker, the minimum payment of 2500 yuan to 3000 yuan per month, some high-end clothing enterprises to pay 4000 yuan to the workers.

"Some garment manufacturers in Guangdong experienced the migration from Guangzhou to Jiangxi, then to Guangxi, and finally to Vietnam.

Regional brand upgrading is a top priority

Dongguan private enterprise association, Humen government, Humen clothing business association and many clothing business circles have appealed to enhance the brand advantage of regional clothing to resist the negative effects brought by the economic downturn.

In the current economic downturn, garment enterprises and businesses should join forces with the government's platform to build strong regional brands to enhance their resistance to stress.

It is urgent to accelerate the incubation and cultivation of brands.

In order to help garment enterprises expand their brands, Humen actively implements the strategy of going out, expanding in Beijing, Xinjiang, Zhengzhou, Zhuzhou, Ji'nan and other markets, and organizing supply and demand docking activities.

Zhang Baichang, director of Dongguan Yidu Garments Co., Ltd. believes that brand enterprises have strong ability to resist pressure.

As the Humen women's clothing and low price clothing wholesalers circle in Guangdong Province, the clothing exported to and around the world has reached 100 tons a day, with an annual turnover of more than 30 billion yuan, which has formed Humen's price advantage. The clothing industry of Humen business circle is becoming the weathervane of China's clothing industry.