The Secret Of Successful Marketing For Garment Enterprises
1. describe the desire of the other person.
If you don't know what the other person wants,
Customer
Why do you want to sell?
However, even if you know these things, you can not use accurate and powerful language to depict, nor can you start the other party's desire to buy.
There are three steps to deal with the psychological process: the first step is to enter the world of the other side (depicting the inner part of the customer); the second step is to bring the customer to the edge of his world (guide the client); the third step is to bring the customer into your world.
In fact, in recent years, the popularity of "consultant sales" is developed from the secret of Gary.
And the key is precisely the first step to describe the desire and vision of the other person in an accurate language in order to enter the world of the other person.
2., build a strong trust.
No one will give money to strangers because they do not believe it.
If you want a customer to put his money in your pocket, you need to build a strong sense of trust.
To build a strong sense of trust, the most common methods are: using customer testimony, packaging yourself as an expert, using the testimony of the same level experts.
In addition to these immediate methods, you can also build trust by stepping up the deal.
If you want to buy a larger order, you may design a multi step paction.
The first step is to let the other party pay a small price, get the value and start to benefit; the second step is to carry out consultation, provide guidance for customers to use the product; and the third step, complete the paction.
Clothing enterprise
The advantages of doing so are:
First, you can easily complete the first paction through a lower amount and expand the front end.
Second, after the completion of the paction, you can quickly provide services for the other side, so that customers can verify your integrity and enjoy your value; third, you get more opportunities to communicate with customers, and more communication means more sales.
3. let customers enjoy the value you offer and then collect the rewards.
I ask you, unless you can give the customer 10 times the value, it is eligible to charge 1 times the return.
You need to design your marketing process so that customers can experience your value first and then pay for it.
In doing so, your reward will double, because customers will only pay the money after they get the value, and you will shoulder the risk of all pactions.
What did you do wrong to keep your customers out of the door? Yes, that's the value.
If you insist on getting the first reward and providing value, you will drive the potential customers out of the door, and if you win the lost customers, you will earn more.
4. activate customer curiosity.
Curiosity killed the cat.
Similarly, curiosity can also encourage customers to spend money.
If your product, or your description of the product, can stimulate the curiosity of your customers, then you won't have to worry about sales.
Sales is a magic trick. Once exposed, the brilliance will fade.
5. you have to test.
There are no strategies and methods to make money everywhere. The sale of different products also requires the combination of different marketing strategies.
You have to test your ideas before they are put into large scale.
"The logic is not credible, the consumer psychology analysis is not credible, the successful experience is not credible, the authoritative theory is not feasible, and even...
Even I can't believe it. "
So you have to start one.
Marketing Secrets
Before you spend a little time, effort and even money, test your overall plan to see if the feedback from customers is warm.
Testing will help you minimize risks.
Once the test results are good, let them be magnified.
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