How To Make An Effective Approach To "Fame Exhibition"

It is understood that participation

There are more and more exhibitors.

The exhibition area of this machine tool also expanded from less than seventy thousand square meters to seventy-two thousand square meters, and more than 1200 enterprises from 27 countries participated in the exhibition.

The exhibition area increased by 60% over the previous exhibition, attracting more than 730 exhibitors from 23 countries and regions. The total area of the exhibition hall reached 81 thousand square meters.

Even though the exhibition scale of these three exhibitions has been expanded, there are still many enterprises who can't squeeze into these exhibitions because of the limitation of the venues.

Judging from the number of exhibitors, the exhibition is not only a bit damaged, but rather a "headwind". It seems to be a mockery of SARS and the war between the United States and Iraq.

Look at the audience.

According to reports, as of April 19th, there were 15516 foreign businessmen from 164 countries participating in the ninety-third Canton Fair.

Asian merchants accounted for 70.28%, Europe accounted for 5.79%, Oceania accounted for 2.05%, the Americas accounted for 8.86%, and Africa accounted for 8.87%.

New businessmen account for 34.6% of the total number of participants. The proportion of new and old customers is roughly the same as before.

For the machine show and the Shanghai motor show, there is no statistical report on the number of spectators because the exhibition is still in progress. But from the two scenes and the exhibitors' reflection, although many viewers wear masks, they can not tell the difference between the past and the past in terms of quantity and enthusiasm.

This is where the charm of brand lies.

It is an intangible asset.

Many years ago, the president of Coca-Cola said that even if the Coca Cola Co was burned overnight, its brand would soon rise.

This is the value of the brand.

The brand is so important for the industry of Coca-Cola, and it is also important for the exhibition industry to build the trading platform.

For convention and exhibition industry, brand means high added value, high profit and high market share. It is the key to the survival and development of the exhibition.

Today's Convention and exhibition market

In essence, it is brand competition.

At present, the exhibition industry in China is still very chaotic. The repeated exhibition will result in vicious competition. The real brand exhibition will be very poor. In the new round of competition in the future, many brands will be eliminated.

As well as the famous brand exhibitions such as Canton Fair, machine tool exhibition and Shanghai auto show, as long as the tradition of enterprising and enterprising is continued, innovation and service will be deepened.

The increase of exhibition quality is very beneficial for exhibitors.