In Order To Prevent "Gimmick Promotion", Hebei Should Not Use Words Such As The Lowest Price And The Most Favorable Price.

In September 17th, reporters from Hebei Province The price bureau was informed that the "Regulations on the price behavior of commercial retail industry in Hebei", which have been completed, will be formally implemented in the near future. It is stipulated that the commercial enterprises in our province should not use the "most favorable price" or "explosive price" in the promotion, and can not mark the "member price" on the price tag. They should not generally label "XX Yuan" and so on, so as to prevent businesses from "gimmick promotion". Those who violate the regulations and have heavier circumstances may be fined not less than 1 million yuan or less than 5 million yuan. Before the formal implementation of the policy, reporters visited many stores in Baoding, and found that many shopping malls and brands had different levels of "gimmick promotion".

　　 New regulation: discount sales promotion slogan can not be used casually.

The regulations on the price behavior of commercial retail industry in Hebei (Draft for solicitation) stipulate that the operators should accurately indicate the specific price or discount rate of each promotional item, and shall not use the method of "* * yuan", "* * * * yuan", "* * *", "* * *" to "* *". It is not allowed to use advertising words such as the lowest price, the most favorable price, the explosive price and the jumping price. When new stores are open and new products are listed without sales records, they are not allowed to promote sales in terms of price reduction, discount and discount. Operators can lower the marked price, but they must not sell the original marked price without the original price as the original price, such as price reduction, discount and discount. No promotional activities can be made for reasons such as fictitious clearance, demolition, closure, closure, transfer and other reasons. If the above provisions are violated, the operator will be fined to varying degrees. If the circumstances are relatively heavy, he will be fined 1 million yuan or less than 5 million yuan.

　　 Status quo: "gimmick promotion" is very exaggerated.

In September 17th, the reporter came to a large shopping mall in Yuhua road and just arrived in the sporting goods area. Nike Some 3 to 30 percent off "and" ADI Part 5 - 30 percent off "billboards; in electrical appliance stores," beauty "and other brands also posted" promotional price "," limited booking "and other promotional labels to attract customers' eyeballs.

The reporter asked a salesperson. Shocking price "Until when, the other side said that the model was limited in quantity, and the original price would be restored if the number of units was sold out, but the specific date could not be determined.

In the sales hall of another shopping mall, sales promotion words such as "1 fold up, rush to purchase", "down to freezing point price", "* * yuan start" and "special sale place" are everywhere. The reporter walked into a brand shoe counter marked with "freezing point price", and found that the so-called "freezing point price" of the businessman did not differ greatly from other counters.

Reporters on the scene saw that many goods were marked with two price tags, an "original price", a "current price", the two prices vary widely. Such as a pair of "original price" 700 yuan leather shoes "current price" more than 200 yuan; a "original price" more than 6000 yuan of air conditioning "current price" sell 4000 yuan, but these "original price" authenticity reporter can not be verified. In addition, in a "2 fold" clothing counters, only 1 pairs of socks are 80 percent off, most of the goods are over 40 percent off.

In these stores and stores, the reporters found that in the same category of goods, consumers who had posters and discounts were generally more common than other counters. During the visit, reporters also found that in the main commercial streets such as Yong Southern China street and Chaoyang Street, some businessmen posted posters like "crazy drop * X Yuan" and "bad business because of poor management", and the "gimmick promotion" phenomenon is also very common.

　 Viewpoint: consumers and businesses have different opinions.

Wang Ma, who lives in the eastern landscape, told reporters that this year, when decorating the house, she saw a hanging air-conditioner in a shopping mall, and the salesperson said the lowest price was 2700 yuan. When we look at the sales promotion of "May 1", the original price of the air conditioner is mentioned at 3799 yuan, and the promotional price posted by the businessman is still 2700 yuan. "Is this not a lie? It's time to take care of it."

Ms. Yang said that she usually likes to go shopping. She often sees the phenomenon of discount sales. The most common way is to mark the way of "x * * *" and "* * yuan". Sometimes, when entering a store, the clerk will say that the discount items have been sold out and recommend her to look at other discount items.

A manager of a building material market in Baoding believes that as long as consumers know and approve sales promotion activities, businesses should not be excessively restricted in finding out the reasons and forms of promotion. He said that a wide range of promotional activities are largely designed to cater to consumers' purchasing psychology. He said without worry, "consumers are accustomed to the discount items. Can they recognize it?" according to the Baoding Municipal Price Bureau, the regulation on the price behavior of Hebei's commercial retail industry will be formally implemented soon, and this newspaper will continue to pay attention to it.

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