Despite The Collective Downturn In The National Garment Industry, Huludao Swimsuit Has Maintained A 30% Growth Rate.

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Taking "swimwear, cultural and creative industries - city image" as the main line of logic, the operation mode of "unified action, scattered activities, resource replacement and government support" is adopted to further expand swimsuit and related industries, boost the development of a new pillar industry of cultural tourism, make use of exhibition economy, create city brand and spread the new image of "Huludao North Sea legend".

Mayor Dou Benwei told reporters that the second China (Huludao Xingcheng) International Beach and swimsuit Culture Fair is by no means the simple repetition of the first bathing suit Festival. Adhering to the spirit of "passion, dream and persistence", it gives it more content, broader vision and deeper conception.

Compared with the first session, the second exposition has more content.

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In addition to routine press conferences, opening ceremonies, closing ceremonies, designer competitions and investment and trade fairs of the Huludao coastal economic belt, the 2012 China International swimwear exhibition is also a highlight, including the 2012 China International swimsuit Trend Conference and the China swimsuit brand competition, and the 2012~2013 China hot spring swimsuit Trend Conference.

At the same time, there are also 2012 first events such as the "Huludao's Xingcheng Cup" swimsuit fashion buyer contest.

At the scene, more than 100 journalists from more than 70 media outlets across the country took part in the report. In the face of the fact that "Huludao city history attracts such a multimedia focus", Shi Wenguang, deputy mayor of Huludao, told reporters that the output value of Huludao swimwear was 7 billion yuan last year. Output value of the first half of this year has exceeded 5 billion 700 million yuan, maintaining a 30% growth rate, and this year it is expected to exceed 10 billion yuan.

In this year's collective downturn of the national garment industry, it is not easy to achieve such a result.

He added that the deep meaning of this event will convey a signal to all: Huludao people leap out of the shackles of narrow industry and Convention and exhibition, have a higher vision, and think more deeply.

In the central cities of northern China, the first voice of the "creative city" was launched, packaging gradually, and setting up a new image of "creative city" in Huludao.

At the Expo site, the reporter also interviewed Feng Dehu, a full-time vice president of the China clothing association. As an active promoter of Huludao's industry, he visited Huludao 13 times in the past year, and knew the clothing industry of Huludao well.

He said that Huludao did not realize the importance of this industry until it was emphasized. Positioning the swimsuit industry as the breakthrough point for urban development has played a finishing role. It will play an important role in the pformation of the city's image and the way of life of the ordinary people. Compared with last year, this year's theme falls on the two aspects of "creativity and culture", which is more pragmatic and landing on the promotion of the industry. At the same time, some mass activities will speed up the penetration of swimsuit culture, enhance the taste of the city, and create a good atmosphere environment.

What is important is that the confidence of enterprises is rising. The current Chinese clothing industry, the government and enterprises are generally lack of confidence, which is one of the most important problems that the industry should solve at present.

Hu Dehu believes that the clothing industry is not a sunset industry. On the contrary, it should be a "Hengyang industry". The industry needs confidence, confidence comes from the environment, and the environment comes from the government. It is precisely because of the four teams of the Huludao government that the swimsuit industry itself will catch up again.

In addition to the industrial sector, the city's image plate and mass activity plate of this Expos are unforgettable. Dozens of wonderful activities such as the maritime legend, the northern creative summit and the legendary bikini cruise on the sea have made this a great event not only for the international swimwear industry, but also a concentrated display of the economic and social, cultural and historical, natural and humanistic areas, and a beautiful and grand festival for the city.

High level events consolidate industrial foundation

In order to make swimsuit industry have practical progress and improvement in brand, design, and personnel, this year's Expo has added special events to the Chinese swimsuit brand competition, the Chinese hot spring swimsuit Trend Conference, and the "Huludao's Xingcheng Cup" swimsuit fashion buyer contest, which has played a positive role in strengthening the industry's internal force.

In recent years, in the field of Chinese clothing industry and clothing teaching, buyers' brand has quietly risen, and the owners of brand enterprises have attached great importance to it, so that many buyer brands have grown up.

In particular, the 2012 first Chinese swimsuit fashion buyer contest in Huludao is sponsored by the China clothing association, the people's Government of Liaoning and the economic and Information Committee of Liaoning province.

We have strengthened the cultural exchange between swimsuit enterprises and fashion buyers, excavated and trained fashion buyers in swimsuit industry, guided the employment direction of garment majors, aroused the attention of the industry to professional buyers and buying mobile phone system, and made the perfect combination of fashionable buyers and swimsuit enterprises, thus promoting the innovation and development of swimsuit industry in China.

The organizing committee specially invited experts to carry out professional training on "display, buyer purchase, store management" and other knowledge.

The players feel the Xingcheng bathing suit culture and cluster charm through the sourcing and directly entering the products. Through the store's design and display, they know how to attract customers and compete with other brands in visual competition. Through actual sales, the players have a keen sense of fashion, enriched the retail knowledge and experience, and understood the importance of computing power and sales analysis ability.

After 7 days of fierce competition, 2 days and a half of the actual sales, set a total sales of 146 thousand yuan, and ultimately won the title of Jilin engineering and Technology Teachers College Clothing Institute.

This swimsuit fashion buyer competition is by far the first nationwide, the first competition with industrial clusters, the first competition with the exhibition. It is also the most popular swimsuit fashion buyer with the largest number of participants, the most extensive coverage, the most professional and the most comprehensive assessment.