Hunan Textile Industry Suffers From "Freezing Point" By Internal And External Textile Industry.

"Compared with 2008, this year's market is not bad." Shen Jianrong, director of Anjiang textile, has yet to perceive signs of improvement. This year, the whole country Spinning enterprises All of them are heading for pressure, and Hunan's clothing and textile enterprises are unavoidable, mainly because of the "two boots" of domestic and international markets.

"The downstream demand is obviously weakened, and the upstream enterprises are directly affected." This is Shen Jianrong's logic, and echoing this is that Hunan's well-known clothing enterprises can not forget, Saint West is reflected that sales growth is significantly lower than expected. Hunan Dongxin group's performance this year is also not ideal.

　　 Domestic demand is shrinking, and the market is worse than 2008.

In September 14th, the economic operation analysis of Hunan's textile industry will be held in Changsha. Liu Hui, director of Hunan textile industry management office, said, "due to the weak market demand, the increase of domestic and foreign cotton price differences, the increase in production costs and financing difficulties, the textile industry in Guangdong Province has seen an unfavorable situation of production growth and double benefits decline. The development of the industry is more difficult than the 2008 financial crisis."

"The situation in 2008 is better than this year. The international market was bad in that year and the domestic market was good. But this year, the foreign market continues to slump, and the domestic economy is shrinking." Forget strategy President Cai Liqiang revealed. Shen Jianrong shared the same feeling that the sales volume in 2008 was almost the same as it is now, but the price is lower than that in 2008. "The cost of raw materials is at least 2 times more expensive than that in 2008".

It is understood that, starting in February, Hunan Spin The cumulative growth rate of gross industrial product declined monthly from 22.9% to 7.1% in May, 6 in July and 7.1% in July. It is estimated that the gross output value of textile industry will increase by 7 billion 117 million yuan in August, up by 10% over the same period of last year. The total output value of textile industry will grow in a "U" trend throughout the year.

　　 European debt crisis extends Hunan's textile and clothing exports

Exports are also tight. According to the data from the provincial textile industry management office, in 1-7 months, 439 Textile Enterprises above Designated Size in Hunan completed sales value of 40 billion 86 million yuan, an increase of 6.9% over the same period last year, and the growth rate dropped 27 percentage points year-on-year. The export is equally cold. According to the data of the Provincial Department of Commerce, as of the end of July 2012, Hunan's textile and apparel exports were 329 million US dollars, down 10.1% compared to the same period last year, and 8 of the enterprises exporting more than 10 million US dollars, of which 4 were down compared with the same period last year, and 7 were exported over 5 million US dollars, of which 4 were down compared with the same period last year. Provincial business department responsible person said that Europe is the main market of our province's textile and clothing exports. Under the European debt crisis, market demand has shrunk.

"At present, the price difference between domestic and foreign cotton is 4000 yuan -5000 yuan per ton, domestic cotton price is 19 thousand -2 yuan / ton, and the international veil price is almost the same as domestic cotton price." Shen Jianrong revealed.

　 We should dare to "lose weight" and develop network marketing.

According to industry analysis, the main factor of this year's textile industry is the cooling of the domestic market. The main attack on the domestic market is Saint West, and we can not forget that sales growth has slowed down significantly.

As for the way out for Hunan's textile industry, Liu Hui pointed out that, in terms of policies, we should take various measures to lighten the tax burden on enterprises, improve the cotton storage and storage control mechanism and stabilize the cotton market. Enterprises should speed up structural adjustment and achieve transformation and upgrading. On the one hand, we should dare to "slim down", adjust product inventory, enterprise capacity and new market distribution, especially the new investment should not only have a scale, but also pay attention to the structure. It is understood that more than 70% of sari and "Da" brand products of Sari socks in Hunan are sold through Internet marketing, and through the cooperation with famous tourist companies in China, the bamboo fiber products are promoted to the famous tourist spots in the country. The Golden Eagle Group has established an e-commerce platform and specialized in the production of products sold on Tmall, which has saved the marketing expenses and expanded the consumption. market 。