Bosiden Promotes Value Through Innovation, "Autumn Down" Beautiful Clothes Come On Stage
September 14, the 14th session Jiangsu International Fashion Festival It was opened in the new pavilion of Nanjing International Expo Center. Bosideng, the largest brand down jacket operator in China, made a wonderful appearance with the new products of "autumn down", Bosideng men's clothing and RICCI. CLUB women's clothing, demonstrating its achievements of "four seasons, multi branding and internationalization". The "The world is beautiful because of you - Bosiden brand 20 years (1992-2012) image exhibition" displayed on site, taking brand growth as the main line, and combining static display boards and LED images, presented a group of visual feast that transcended time and space and dreams for the audience. What complements each other is that the new concept of "autumn down" down jacket of Bosideng has made up again, shining all over the audience, which is regarded as the biggest surprise at this clothing expo by the industry.
In fact, it may not be those exhibiting brands with different styles that impress the visitors at the annual clothing expo. The differentiated, fashionable and functional new products are more eye-catching, because they will directly benefit every consumer. "Autumn down", as its name implies, is a down jacket worn in autumn. This new concept of down jacket consists of Bosideng It was first launched and quickly became the new favorite of local residents. It can be called the boldest and most successful attempt of Bosideng's four seasons expansion.
It is reported that "autumn down" has broken through the tradition Down Jackets With the fashion concept of ultra-thin fabrics and exquisite tailoring, we have designed the autumn energetic thin high-grade down with 90% down content and only about 260g weight. Relying on the national postdoctoral workstation, provincial enterprise technology center and other innovative platforms, Bosiden boldly innovated from the aspects of fabric, color, process and matching index, and developed this new product with four characteristics of "light, thin, beautiful and warm", bringing the sales period of down jacket to the beginning of September at one stroke, so that people can wear new fashion in September and October.
Autumn down emphasizes the concept of "autumn", which is light, fashionable and warm, especially suitable for leisure travel in late autumn, warm winter and early spring. The market space is huge. It is reported that Bosideng autumn down has been a great success in the national market, and its style has been emulated by many leisure brands and online brands. "A brand can only win the ability to control the market if it has the charm to guide the trend. What others can imitate is only the style and fabric, but not the 'essence' of Bosiden's style and concept. Precise, focused and innovative development is the real way to win the brand." said Gao Dekang, chairman of the board of directors of Bosiden International Holdings Co., Ltd, Bosiden improves value by design and leads the market by innovation. It has not only achieved a breakthrough in the "form" of down jacket, but also created new consumer demand and led the new fashion of autumn and winter clothing.
It is observed that this season's "autumn down" new products use a variety of high density fabrics, and the colors are more colorful. There are both pure and elegant colors with ice white, ice blue, and sky gray as the main colors, and gorgeous color series with bold and bright as the main colors. Who said down jacket must be worn in winter? It seems that there are feathers in autumn. This autumn, you can enjoy the brightness and warmth without the sunshine.
- Related reading
Shanghai Old Brand Shop Will Curtain Down, And UNIQLO Will Open Flagship Store.
|- Guangdong | Investment Promotion: Textile And Clothing Industry In Chaoyang District Of Shantou Accelerates Towards 100 Billion Cluster
- Technology Extension | New Material: New Cellulose Based Solar Thermal Conversion Material
- Local hotspot | Industrial Cluster: School Enterprise Cooperation Helps The High-Quality Development Of Dalang Knitting Industry
- Popular color | Popular Colors: The Trend Of Popular Colors In Spring And Summer This Year Has Been Known
- Bullshit | Supreme'S Latest Box Logo Sweater Design
- Listed company | Jiangsu Sunshine (600220): Gao Qinghua Was Appointed As The General Manager, Lu Yu As The Chairman And Legal Person
- Market topics | Securities Trader Report: China'S Leading Apparel Enterprises Showed A Significant Growth Trend In February
- Chamber of Commerce | Association Trends: Hebei Textile And Clothing Industry Association Is Eager To Learn The Spirit Of The Two Sessions
- Bullshit | Enjoy The ITOGO Shoe Design Of Y-3 New Shoes
- Instant news | Ministry Of Industry And Information Technology: 2023 Application For SME Characteristic Industrial Clusters Begins
- September 19, 2012 Institutional Watch - Cotton Futures
- Experience Introduction Of Fashion Marketing Expert Wang Xiaolin
- Low Efficiency To Save Cotton Or Save Textiles?
- Leisure Fashion Becomes A Big Market For Sports Shoes And Clothing Brands To Seize.
- Sijiqing International Clothing City Was Launched In Fuyang
- A Brief Comment On The Textile And Clothing Data In August
- Can Sporting Goods Be Sustainable? Anta Is The Best Example.
- The Breakthrough Of Garment Industry Under The New Economic Situation
- Farewell To Early Autumn, Tired Eye Bags, Charming And Charming Colors.
- Ningxia Has Prepared Details Of Cashmere Fair And Costumes Festival.