Brand Building To Enhance The Strength Of The Industry, Innovation And Development, So That The Vitality Of The Textile Industry Increased Significantly.

Since the Sixteen Party's Congress, China's textile industry, as a traditional pillar industry of the national economy, an important livelihood industry and an obvious competitive industry with international competitive advantages, has played an important role in prospering the market, absorbing employment, increasing the income of farmers, accelerating the process of urbanization and promoting the harmonious development of society.

In 2011, China produced 29 million tons of yarn, 83 billion 700 million meters of cloth, and chemistry.

33 million 900 thousand tons, respectively, 2.4 times, 1.6 times, and 2.4 times higher than that in 2002.

In the past 10 years, China's textile industry has seized the opportunities of globalization development, persisted in structural adjustment and independent innovation, and formed a complete textile industry chain from fiber production, terminal products to marketing. The technology content and brand added value of the products have been continuously improved, and the share of the international market has expanded continuously, achieving continuous and rapid growth, and increasing the influence and competitiveness in the global textile field.

Whether it is to increase the contribution rate of brand or increase the contribution rate of science and technology, "innovation and development" has become the key word in the development of textile industry in the past 10 years.

Brand building to enhance industry strength

In the past 10 years, the internal driving force of China's textile industry brand construction has been significantly strengthened, the brand development environment has continuously improved, and the brand contribution rate has been greatly improved.

In May 8th, the China Textile Industry Federation selected 20 "2011 innovative figures in the textile industry". Lin Guofang, chairman of Shenzhen fuanna household products Limited by Share Ltd, is one of them.

Fuanna, located in the "art home textiles" company, now has the most powerful R & D design team in Asia. It has introduced more than 200 new styles and 600 new products each year. It has 7 design patents, 2 utility models and 282 copyrights. It is one of the largest independent intellectual property companies in the same industry in China.

"Enterprises must have brand awareness in order to remain invincible in fierce market competition". In Lin Guofang's view, brand benefit is a cumulative process, and the benefits of brands to products and enterprises are being recognized by more and more entrepreneurs.

China Textile Industry Federation responsible person said that the brand benefit of Chinese enterprises is increasingly reflected.

Take fuanna as an example, in 2011, sales revenue was 1 billion 453 million yuan, an increase of 36.18% over the previous year, and net profit reached 207 million yuan, an increase of 0.6 times over the previous year.

Over the past 10 years, with the improvement of China's textile industry's technological level and capability of independent innovation, more and more textile enterprises have developed from OEM processing to independent brand building in the past.

During the "11th Five-Year" period, the textile industry clearly pointed out that improving the design level and brand value as an important goal of changing the way of development.

At present, a large number of textile and garment independent brands that are competitive and influential in the domestic market stand out and dominate the domestic mass market.

Body status.

It is understood that in the textile industry 38 categories, more than 300 brand products have won the "China brand" title.

At the same time, the pace of developing our own brand in the international market has also been speeded up.

A large number of consumers familiar with domestic brands have become the locomotive of China's textile industry to the world, especially in the two major industries of clothing and home textiles.

Technological innovation support grows from strength to strength

Speeding up the progress of science and technology and enhancing the ability to innovate provide a strong scientific and technological support for China's goal of building a textile power country by the world's textile giant in 2020.

At the 2012 China International Textile Exhibition, which has just come to an end, the joy home textile product from Shandong has introduced a series of fragrant finishing products. The double feeling of tactile and olfactory is fresh to the visitors. Violet home textiles first launched the concept of "vitality home textiles", using the industry's first anti-bacterial and ecological anti mites technology to carry out antibacterial and protective treatment for home textiles.

Pushing its own coconut charcoal Qingxin quilt, the core technology of the product has applied for the national patent.

Many domestic innovative bedding enterprises and functional home textile brands unveiled the exhibition, which not only created the atmosphere of technology home textiles and quality life, but also integrated technology strength into the development of home textile industry, giving higher added value to home textile products.

In the past 10 years, the technological innovation in the textile industry has made brilliant achievements. From the breakthrough of fiber materials to the upgrading of fabrics, and then to the upgrading of garments and home textiles products, technological innovation has provided a continuous impetus for the leap forward development of the entire textile industry.

A number of high-tech breakthroughs have been made, and a number of independently developed scientific and technological achievements and advanced equipment have been widely applied in the industry.

Carbon fiber T300, Aramid 1313, polysulfonamide, ultra-high molecular weight polyethylene, polyphenylene sulfide, basalt and other high-performance fibers have achieved industrial breakthroughs.

The whole industry has 22 scientific and technological achievements to win the national science and technology award. Among them, the "annual production of 45000 tons of viscose staple fiber engineering system integration research", "efficient short process embedded composite spinning technology and industrialization" won the first prize.

The market share of domestic textile machinery products increased from 61.7% in 2005 to 78.1% in 2010.

As of the end of 2010, the textile industry identified the state enterprise technology center reached 38.

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Scientific and technological innovation also provides technical support for energy conservation and emission reduction and elimination of backward production capacity in the textile industry.

According to the China Textile Industry Association data, the technology and equipment renewal speed of the industry has been quickening, backward production capacity has been gradually withdrawing from the market mechanism, and the level of technology, equipment and production efficiency has been steadily raised in the whole industry, and the technical equipment of the enterprises above 1/3 has reached the international advanced level.

In 2011, the labor productivity of Enterprises above Designated Size in China's textile industry was 530 thousand yuan per person per year, an average annual growth rate of 17% compared with 2003.

In the first half of this year, the labor productivity of textile enterprises above Designated Size reached 550 thousand yuan / person / year, an increase of 13% over the same period last year.

Comprehensive utilization to create green industry

A number of new technologies for energy conservation, emission reduction and resource recycling have been widely applied. China's textile industry has achieved remarkable results in energy conservation, emission reduction and recycling.

Printing and dyeing is a key industry to increase the added value of products in the textile industry chain. It is also an industry with high energy consumption, high water consumption and large amount of wastewater discharge.

At the same time, due to the higher demand for water quality in printing and dyeing process, the water reuse rate of printing and dyeing industry is relatively low, and the development is increasingly restricted by environment and resources.

"People's impression is that printing and dyeing has always been inseparable from pollution. But in the past 10 years, we have made many breakthroughs in printing and dyeing cleaner production technology, new textile materials dyeing and finishing technology, multi component fiber dyeing and finishing technology, application of new dyes and auxiliaries, deep treatment and reuse of waste water, and recycling technology of resources."

Wang Tiankai, President of China Textile Industry Federation, said.

Under the background of great importance of energy saving and emission reduction, the printing and dyeing industry has carried out large-scale technological pformation, adopting new equipment, new technology and new technology, and phasing out backward equipment with high energy consumption, high water consumption and poor stability. The proportion of advanced printing and dyeing equipment has been greatly improved, and the level of automatic control of equipment has been continuously improved. Remarkable achievements have been made in energy saving and emission reduction in the whole industry.

Data show that from 2005 to 2010, the amount of fresh water taken from 100 meter dyed dyed fabric decreased from 4 tons to 2.5 tons, down 37.5%; the water reuse rate of printing and dyeing production increased from 7% to 15%, and increased by 8 percentage points; the comprehensive energy consumption of 100 meter printing and dyeing production decreased from 59 kilograms of standard coal to 50 kilograms of standard coal, decreasing by 15%.

In addition, a number of new technologies for recycling resources have also been widely applied in the whole industry.

Among them, differential direct spinning and new spinning cooling technology have been popularized in the chemical fiber industry. Efficient short flow printing and dyeing pretreatment technology has been widely applied in cotton and cotton blended fabrics. The comprehensive utilization technology of waste water heat recovery, reclaimed water reuse, mercerizing light alkali recovery and other comprehensive utilization technologies has reached 50% in the industry.

The development of textile fiber reuse technology has been continuously upgraded. In 2010, China's textile fiber production exceeded 4 million tons. The production of viscose fiber from renewable, degradable bamboo pulp and hemp pulp was industrialized.

Data show that as of the end of 11th Five-Year, China's textile industry unit added value comprehensive energy consumption has dropped by about 32%.

The sewage discharge volume of the added value of industrial units has decreased by more than 40%, and the recycling of industrial resources has achieved remarkable results.