Wynn Warp Knitting: Using Technology To Fight Market Management To Get Benefits

"We import one.

It is equivalent to the capacity of 8 domestic warp knitting machines.

This is the most impressive sentence we heard in this interview.

In the past two years, facing the continuous downturn of the external market, the market competition is more and more intense.

A large number of enterprises have entered the trend of bankruptcy and pformation, and some of the better ones have capacity, no market or market but no capacity.

This light textile has an appointment. Let's talk with Mr. Fu Jiancai, vice general manager of Zhejiang Yongli warp knitting Limited by Share Ltd, to talk about how Wynn warp can be bigger and stronger in such a difficult environment.

Steady growth

Yongli warp knitting is the predecessor of Shaoxing County Tianqiao textile factory, located in Yang xunqiao Town, and was founded in 1986.

In the first ten years, the company focused on the production and trade of warp knitted fabrics, focusing mainly on the domestic market.

In the second ten years, the company gradually set foot in jacquard cloth, sofa cloth and so on.

In the past 99 years or so, in order to comply with the government's call and the trend of the market, the company has gradually shifted its main business from the domestic market to the export market and engaged in self export business.

Besides warp knitting, some jacquard and embroidery fabrics can also be produced.

Probably in 2006, in order to meet the needs of further development of enterprises, the company moved from Yang Xun bridge to the present Hutang Industrial Park as a whole.

Now, the company occupies an area of 144 mu, employs 398 people, and has an annual output value of 100 million yuan. Its products include warp knitting series and embroidery series.

Series.

The company's main target export market is based on the traditional European and American markets, and gradually radiates to some emerging markets such as Southeast Asia, Oceania and Africa.

Order is scheduled for next January.

Yongli warp has been focusing on the development of warp knitting industry since its establishment for 26 years.

From the current situation, Wynn warp is in the leading position in the industry, regardless of its equipment, product quality, technology and productivity.

In the development of new products, the company is divided into two parts: curtain and clothing fabric.

Among them, the finished products of curtain can be supplied to international famous chain supermarkets and stores all year round, such as WAL-MART and IKEA.

Traditional warp knitting machines can only produce home textile products, such as curtains, tablecloths and sofa cloth.

In the past two years, women's lace fabric has strong market demand. Combined with the existing imported warp knitting machine, the company has developed a new lace fabric for women's wear.

"If you go to the mall, you can find many brands of women's clothing will be used lace fabric elements, and even a few brands, the whole season will be designed with lace fabrics.

No matter the domestic market or foreign market, we are doing very well.

Therefore, the business of the warp knitting company has been in short supply in the past two years, including now, the order should be at the end of the year or even next January. "

When we talk about it, we can clearly feel his confidence.

Facing the continuous downturn in the demand of the entire textile industry, the market competition is becoming increasingly fierce.

Wynn warp also felt the pressure of survival and development at this time.

About two years ago, the company realized that adjusting and upgrading is something that must be done by Wynn warp knitting.

With the strong support of the group company, the company started planning and upgrading its own production equipment in 2010.

In the early days, 20 large jacquard looms imported from Italy and France were used to make high-grade and high-precision jacquard fabrics.

Matching this piece is to develop the domestic market, high quality and high precision jacquard machine can enhance the brand concept of "Wynn life home".

"There are 8 sets of warp knitting machines imported from Germany just now.

If full load operation, an imported warp knitting machine is equivalent to the capacity of 8 domestic warp knitting machines.

Wynn warp has tasted sweetness in technology investment.

On the one hand, the imported warp knitting machine is advanced in technology, it can produce products that can not be produced by domestic machines, and increase the competitive cost of competitors. On the other hand, the imported machine has high efficiency and large capacity, which is equivalent to the labor cost of relative proportions.

The quality of cloth produced by home-made machines is not very stable, and 6-8 people need to be repaired.

Generally speaking, importing machines have great advantages.

Next, the company will further promote technological pformation, and gradually introduce such advanced international production equipment.

Asking management to get benefits

From the inside of enterprises, we should strengthen company management.

A series of related rules and regulations were introduced, such as increasing production efficiency and reducing wastage of auxiliary materials.

On the one hand, we should strengthen personnel management, pform staff skills and reduce manpower investment; on the other hand, reduce non production front-line staff and improve administrative efficiency.

Truly make the best use of everything and make the best use of talents.

Externally speaking, the company actively responds to the call of the national foreign trade revitalization plan and is willing to develop new markets.

The plateau is relatively unfamiliar with the South American market, and has been doing well since the second half of last year.

Market focus shifted from outside to inside

The traditional export market in Europe and the United States accounts for 80% of the total volume of Wynn warp knitting.

But in the past two years, the overall economic downturn in Europe and America has led to a decline in market demand.

Wynn warp has the courage to develop new markets and fill the vacancy with orders from South American and South African markets.

Returning to the domestic market, he said, "frankly, the pace is not so fast, because the company is still mainly exporting.

But over the past two years, we have gradually realized that the domestic market is a very large market and a very big cake.

We often compare horizontally and vertically in the same level or peer enterprises, and then recognize their own shortcomings and learn from them the advanced consciousness and institutional concept.

Through observation and comparison, it is found that in the domestic market, Wynn warp knitting is relatively backward compared with other relatively few counterparts.

Invest 30 million to buy Jacquard machines and matching equipment, the purpose is to make their own brand of curtain products in the domestic market.

Next, the company will set up an independent domestic sales team to plan and operate the domestic market.

In the fierce market competition, Wynn warp is bold and committed.

And move forward steadily.

The company finally talked about: "in the past two years, the company has participated in the autumn Textile Fair. It is understood that the Textile Fair is better every year, and it is better than one session, including the number and quality of the customers, including the number of orders that the factory can actually receive.

In the future, Yongli warp knitting will continue to participate, hoping that the Expo will be better and better.