Shoe Industry Tries To Walk On Two Legs.

　　 change Sales strategy

Try walking on two legs.

The change of foreign trade environment and the adjustment of national export policy have forced more and more Wenzhou enterprises to seek "walking on two legs" in foreign trade and domestic sales, thus enhancing their ability to resist risks. Many industries such as eyeglasses, shoes and clothing, automobile and motorcycle fittings have made decisions to enter the domestic market.

Recently, Wang Yongqing, general manager of Zhejiang expedition Auto Accessories Co., Ltd. was "recruiting troops" to enhance the strength of its domestic sales team and increase the proportion of domestic sales, so as to put more "red flag" into the domestic market as early as possible. Within two years, the company plans to raise its share of gross domestic product from 20% to 1/3 or even higher.

In our city clothing In the industry, tengxu and Hui bang, which only started and developed on foreign trade, launched their own domestic brands a few years ago, and set up a marketing network in the whole country. In the shoe leather industry, some large exporters began to "carry out both inside and outside". For example, Wenzhou foreign trade giant gold shoes Co., Ltd. also began to layout the domestic market.

"Now the profit of garment foreign trade may be only 5 to 10, but the profit of the domestic market can be guaranteed to be around 20." Ms. Xu, director of clothing trade company in our city, said Ms. Xu. "Of course, we will continue to do in the foreign market, and we must do well in the domestic brands. Only in this way can we make up for the losses caused by exchange rate changes."

　 　 Order be selective

High quality and high price win profits

Unlike other small businesses that are under pressure from the appreciation of the renminbi, the days of Wenzhou's crown auto parts manufacturing company are still "moist".

"Our strategy is to abandon some African orders, and to do more in the European and American markets." Zhou Jiaru, chairman of the company said.

Relatively speaking, Africa's orders are mainly middle and low-grade products, with relatively small profits, while the products exported to the European and American markets are more upscale, and the profit margins are large. Under the trend of accelerated appreciation of RMB, enterprises can have more room for development.

Behind the successful transformation is the technological innovation that wins the rainy day. In recent years, Guan Sheng has invested more than 100 million yuan for the introduction of high-tech talents and equipment and the construction of corresponding supporting facilities. Zhou Jia Ju also brings out hundreds of thousands of yuan from the chairman's fund every year, and rewards the staff's innovation plan. Now, Guan Sheng has made fruitful achievements in innovation, and the quality of the company's products has reached the level of Germany and Japan, which has greatly improved the added value of the products.

Manufacturers in the eyeglasses industry are also more rational. Yang Maixu, Deputy Secretary General of the city glasses association, said that since last year, most of Wenzhou's eyeglasses enterprises no longer accept cheap and low-grade glasses orders, but instead turn to high-end products for export. Constant acceleration of technological innovation has earned the bottom line for enterprises to receive more high-grade orders. Zhejiang Tai Heng Optical Co., Ltd. invested 4 million yuan last year in the design of new products and the adoption of new technology. Its nano coating design has received 1 million 50 thousand yuan subsidy from the provincial government, and its products are well received by the European and American markets.