Footwear Information Briefing 2012

The world clothing shoe and hat net invites you to review the information of shoe industry for a week, and easily browse both inside and outside the country.

Information about brand dynamics, in-depth analysis of the hot topics of the industry, fully explore the trend of market development, timely grasp the precise supply and demand business opportunities, and create wealth together.

The shoe net is among the top ten B2C e-commerce websites.

The Internet core data of the second quarter of 2012, released by AI research, a well-known market research firm, selected the ten largest B2C e-commerce websites with the fastest growth rate of orders in the first half of 2012. The footwear sales of Fujian footwear merchants ranked second in the monthly compound growth rate of 21.6% of the order volume.

Sports products industry overseas expansion gradually "fever"

Recently, a Li Ning Co spokesman told the media that the Lining sports clothing store in Hongkong, the only branch of Li Ning Co, was in early June this year.

The Li Ning Co did not take a positive view of the reasons for closing the Hongkong branch, but said it would pay more attention to the mainland market in the future.

Shoes and clothing enterprises invest in shooting "micro animation" to launch new marketing.

Over the past 10 years, shoes and clothing enterprises have launched a brand road in the form of "star + advertising".

In the past two years, children's products industry has set off an upsurge of comic animation and animation marketing.

Reporters recently learned from the industry.

There are children's shoes enterprises to invest in building 3D "micro anime", and in fact, this new marketing method has also been caught up in other industries, and many enterprises are eager to try to achieve the pformation and upgrading of the brand.

Shoe clothing brand channel pformation must go "to join"?

The late season promotion of shoe brand Daphne is booming, and the franchisee who fought with Daphne has gone through two days of ice and fire.

In fact, not just Daphne, but almost every shoe brand that has developed into a scale has been actively reforming its channels.

Why do brands and distributors develop from close cooperation to self destruction? What will this brand bring to the brand?

New autumn shoes, low key enter the market, merchants start the "promotion card".

As the summer heat gradually subsided, Jiangcheng shopping malls had been fully changed.

In previous years, consumers often complained that shoes were more expensive than clothes. However, this year the situation is different. Reporters visited three large shopping centers in three towns, and found that the price of autumn shoes entering the market this year is flat, and the discount price is not strong enough.

BELLE group visits Tongxiang to discuss shoe business cooperation

Recently, the head of fast fashion department of BELLE group of Guangdong came to Tongxiang to inspect shoe making enterprises.

This is two months ago, Jiaxing City fur and

After taking the lead in organizing Tongxiang shoe enterprises to study and study in Guangdong, BELLE group first came to Tongxiang for inspection and cooperation.

Exports of Indonesian footwear and leather products increased in the first half of the year

In 1-6 months of 2012, Indonesia's textile and textile products, footwear and leather products increased by 2.86%, far below 9.45% of the same period last year.

The decline in export growth of textile industry, footwear and leather products was attributed to a 6.16% decline in the textile industry and an increase of 5.9% in footwear and leather products, said Indonesia industry minister HDA.

Germany's textile and apparel consumer goods rose 1.5% in August

Germany's Federal Bureau of Statistics recently pointed out that in August this year, German prices rose by 0.4% from 1.7% in July to 2.1%, which is the first time since April this year (2.1%) has risen by more than 2%.