Success Of Cai Yu, Chief Designer Of Yiwen

He explained a man's desire to release his mood, yearn for dreams and passion, experience life and enjoy happiness in a busy and stressful state. He adheres to his specific design style and cultural thoughts; he is Cai Yu, chief designer of the Yiwen enterprise group.

　　 One step at a time, one step at a time.

　　 Cai Yu It has been less than 3 years since graduation to become the chief designer of Yiwen enterprise group. Is it lucky or well deserved?

When he was a university student, Cai Yu worked with 3 classmates to make a studio for some wedding photo studio. Subsequently, "eleven" holiday, Cai Yu did not like other students to travel or go home to rest, but with his own design sketches and previous studio design works came to Sanlitun, Beijing, volunteered, looking for job opportunities. "At that time, I heard that there were many studios in Sanlitun which made advanced customization, and the advanced customization was always a designer's dream. With this dream and passion, I bumped into various studios and asked if there was no need for a design assistant. I had a lot of walls, but finally I found a company who wanted me to be an assistant. Now I have become a good friend with the designer of this studio. Cai Yu introduced.

After graduation, Cai Yu did not choose to remain in the studio, he hoped to be able to do a big clothing business. The first company to interview was Yi Wen. In less than half a day, he received the notice of admission and skipped the design assistant. He was directly responsible for the design of the two brands as a designer.

Cai Yu formally joined in 2007. EVe In 2010, the Spring Festival was promoted to the chief designer. Maybe someone would think he was a lucky dog. He walked very smoothly all the way. But from reporters and his talks, we can see his efforts and the solid foundation he laid down step by step. Cai Yu thinks that this road is long and there are many things waiting for him to do. Next step, he is going to set up his own brand, Cai Yu.

　　 Style split brand and two

Cai Yu is very divided in his style of designing and making his own brand for Yi Wen. "Yi men's clothing" is a high-end business man's suit. For men over 35 years old, to meet the needs of the masses and the market, it can exert little space in design and is hard to fashion very avant-garde. After a long time, we can find out what kind of design the customers like. But I never gave up the design idea that I persisted in. This is a completely different concept, which can release my inner thoughts.

Cai Yu likes Italian culture and wants to integrate Buddhist culture into his own design works. "I highly admire Chinese culture. I find that many young people are very interested in Buddhism culture, so my design starts with young people, integrates Zen's thoughts, and makes it popular with flu. clothing "

At last year's Ningbo Clothing Fair, Cai Yu began to test the water, and friends said that he had felt the taste of Zen. This flavor is embodied in detail, not limited to style. Cai Yu wanted to express a Zen way of life, that is, relaxation, gratitude, pursuit of spirit, nature and comfort, which also determines that the version should be loose, giving people an old and old feeling, and even a design of holes. Cai Yu explained, "I want to do Zen Buddhism with Chinese details."

Throughout the Zen culture, we should listen and feel. "Sometimes spiritual practice is exile. You can walk around and see a lot and feel a lot. Recently, I have been watching a lot of backpackers and sofas. They are very brave and have a very active lifestyle. I hope that one day I can be on the road like them." Based on this experience, most of Cai Yu's design uses natural fibers, especially the use of wool. Sometimes the fabric is not ideal enough to remake it in order to achieve the desired effect.

In October of this year, he will once again join hands with China Fashion alliance to bring the real design concept to everyone at the Ningbo Clothing Fair. "The Ningbo Fair will be a vogue designer's feast at the forefront of fashion. For me, it will provide me with more stage, broader knowledge, more far-reaching development goals and more confident steps. I hope more people will pay attention to the Ningbo Clothing Fair, and hope that the Chinese fashion alliance will work together with these designers to make it perfect.