Yan Huaying Talks About Fabric'S "Fast Fashion"

Fast fashion comes from "no update, only update" market competition, also comes from its "first time" fast fashion service concept.

As we all know, China's textile and garment enterprises are facing unprecedented difficulties this year due to the impact of the European debt crisis and the weakening of the global economy, the sharp decline in exports, the fluctuation of raw material prices, the upside down of domestic and international cotton prices and the rising labor force.

At this point, Jianye textile industry has been keeping up with the brand energy of the industry, and has maintained a good momentum of growth. Why? From fashion trends, insight into customers, resource integration, product development, internal efficiency to market promotion, how can Jianye textile speed up fashion fabrics in the fashion of fast fashion? How to make fast fashion become the endogenous driving force of brand development? All these are closely related to Jianye textile's quick touch, quick innovation, quick mode and fast service.

Recently, on the stage of the 2012 China Liuhua International Fashion Festival and Guangdong fashion week, "the 2013 industry textile new product Conference - Yan Huaying" special fashion show ended perfectly, and Yan Hua, general manager of Guangdong Jianye Textile Co., Ltd., the twelfth top ten fashion designer of Guangdong, won the warm applause of the guests for a long time, and was fully affirmed by the professional judges at the scene.

The fabric industry is just like the source of the life of fashion clothing industry. Only by constantly changing the old, can the fashion trend never fade away.

In the entire apparel industry chain, it is not only a designer's support for fashion style, but also the source of clothing color based on the trend of fashion.

In fashion fast fashion today, fabrics must be "fast".

Touch is faster than fashion.

Insight into trends and insights into customers

How to grasp the fashion sense of fabric research and development, start from the source of popularity, take market dynamics as the first supplier of China's fast fashion fabric, and Jianye textile always focus on rapid development, rapid production and fast service, and think that the major fashion enterprises are famous for their small volume, multi batch and fast delivery fashion fabrics.

In Yan Huaying's view, to achieve the first step of fast fashion, we must first do a good job of seeing the trend and understanding the customers' two lessons.

Introduction to reporters: "the trend of insight is the first step of reading fast fashion." Jianye textile has fast forward looking capability, systematic information combing ability and sharp trend interpretation ability, so as to achieve synchronization with international fashion and even beyond development. "

Along with the development of the Internet and the popularization of information, Jianye textile, in addition to understanding the color and fabric dynamics through popular trend websites and press conferences, is also committed to developing its own buyer model, striving to collect first-hand valuable information at the first time, and improving systematic and specialized combing and discerning capabilities in the increasingly flood of information, refining and deducing the fashion genes that conform to the trend of the world and its own cultural style, thereby greatly reducing the "leading time" of the downstream clothing products, and making the garment enterprises more fashioned to create the style of clothing products.

In the hot and competitive fashion industry, Jianye textile is well aware of the importance and urgency of discerning customer needs and creating market value. Customer insight has become the second key elements of Jianye textile. "Whoever first promotes the fashion products recognized by customers will be able to win the market, who will be able to get orders if their production costs are low, delivery time is short and delivery is punctual."

Yan Huaying said that Jianye textile is promoting the market reaction and multi class production capacity through rapid development products, and is committed to the realization of the "small batch, multi batch, fast delivery" mode of operation, and strive to create a brand new product and sell well, and achieve the minimum inventory of products.

Become a forerunner of future market

Integration and innovation

Jianye textile has implemented and penetrated into every link of management and management with its deep exploration and comprehensive promotion of the productivity of the enterprise. With its innovative R & D capability, technological support and intelligent information management system, we have taken a comprehensive look at the macroscopic situation of the development of the fabric and garment industry. We are looking forward to the future trend of the industrial upgrading and pformation. We are committed to breaking through the traditional fabric brand competition pattern based on the innovative R & D power and the supply chain resources that are urgently needed by the "fast fashion".

As we all know, all innovations should be based on the resources of the entire supply chain. Manufacturing is the soil of innovation and innovation. Its interaction with upstream raw materials, auxiliaries and textile machinery enterprises is also particularly important.

For the supply chain, the accuracy and conformity of upstream and downstream resources integration directly determine the efficiency and potential of innovation.

"Whoever wins the lead in applying new raw materials, improving new processes and enabling new equipment will win competition."

Yan Huaying said that Jianye textile has continuously improved the added value of fabrics through the rapid application of new materials and new technology, and has speeded up and upgraded fabric production through the rapid application of new equipment.

"Material innovation even has more market radiation and value influence than pattern innovation. Through the continuous use of fiber innovation, the fabric quality is greatly improved. The application of fancy yarns enhances the fabric's sense of value, and the multi fiber mixture improves the style of dyeing and finishing."

Yan Huaying also made a typical case for this move. "For example, in the past few years, Jianye textile imported the European foamed paste in the first place, printed on the nylon net, increased the three-dimensional sense of the fabric, achieved a good market sales, and increased the profit margin of the product. The application of the new technology is very important to enhance the fabric's value."

In the field of R & D and innovation, Jianye textile is focusing on individualized, stylized and marketable products to continuously enhance the competitiveness and value added of fabric products.

At present, Jianye is making a product development cycle schedule and a structural development plan scientifically, paying close attention to the needs of all kinds of customers with different nature, different types and all channels, innovating with multiple product line models, and carrying out omnidirectional analysis, feedback, regulation and control of the development effect.

"The most important part of product development is constantly evaluating improvement, following up the whole life cycle management of products, analyzing the market share and profit of products, and paying attention to customer satisfaction in time, so as to perfect the development and improvement of follow-up products and create more competitive new products."

In addition, Jianye also provides solid support and support for the operation of fast fashion mode with information, platform and process oriented internal system.

At present, its product database has as many as about 200000 product barcodes, which has initially realized visual process management and effectively solved the link problem in all aspects of supply chain.

Be the first supplier at the first time.

"First time"

At present,

The fabric industry is facing a new round of reshuffle and reconstruction. When the downstream market and consumer market are becoming more fashionable, fast and high-end, Jianye realizes that only relying on diversified channels, fast and efficient service and information communication, first of all, help customers succeed, so that products can have sustainable competitiveness and indispensable market value, thus establishing the influence and radiation force of fast fashion brands.

In order to provide customers with the first service provider's modern service mode at the first time, Jianye textile has been innovational in the field of market promotion, creating the "first time mode" channel revolution, taking "quick" attack, covering the needs and market dynamics of customers, building a comprehensive, multi-channel and intelligent fashion service platform for customers, providing the first service for the first time with the brand strength of the first supplier.

Jianye textile has embarked on a fashion road which is completely different from traditional fabric brands. In addition to setting up a retail store for 8 hours a day, customers can also quickly understand the new products and trends of Jianye textile through e-commerce website "fashion fabric net".

The network platform displays products and brand images continuously for 24 hours. For the customers of Jianye textile all over the world, the network has brought the distance between them and the industry closely, and is closely linked to the same platform.

In addition, through telephone, e-mail, website, micro-blog and other new communication tools, customers can interact with Jianye textile anytime and anywhere, to achieve all-round, three-dimensional communication and compatibility across regions, across time and across fields, and to speed up the market promotion and exchange cooperation, and to share market dynamics at any time.