Basic Ideas Of Clothing Promotion

The five element is China's traditional ideology, which is known to both women and children. There is a basic line among the five elements. thought It is mutual growth and growth. Jin Mu water and fire soil is a system that is interwoven. They complement each other, improve each other, support each other, and penetrate each other. Gold generates water, water generates wood, wood generates fire, fire generates soil, and earth generates gold, but they are mutually exclusive. The five elements explain the marketing very often.

I believe that such a mutually compatible system can explain the methods and theories of marketing. Of course, when I use five elements to explain marketing, I have also done some exertion and new annotation, instead of directly putting the traditional five elements theory into practice, but using modern people's understanding and language to explain it, so it is easier to understand.

For enterprise marketing, this is what I define: products are gold, price is wood, distribution is water, clothing promotion is fire, marketing is the soil, these five elements are interdependent and endless, they are mutually preconditions, and they restrict each other. They support both one strategy and another strategy.

The product is gold. I think this is well understood. For an enterprise, the product is the foundation. Only when the product is sold, can it benefit, so the product is gold. For example, when a motorcycle helmet factory is built, Bluetooth technology is installed when producing helmets. When people drive motorcycles, they can listen to cell phones and listen to music without being disturbed. Its price is 10 times that of the original helmet, and the market is selling crazy this year. Marketing Revenue is several times that of last year.

The price is wood. In ancient times, the five line says "wood is straight," which means that wood has the characteristics of growth and growth. Even if the market environment is not good, people's consumption is still needed, but the purchasing power is decreasing. He wants to use the lower price to realize the market demand, so the sensitivity of the price increases. People will compare the 1 yuan here, and he will choose a relatively low price product. Volatility has increased, the form of price performance has been enriched, and the role of price has increased. Therefore, it is necessary for enterprises to set up a price system based on value, to squeeze moisture out of commodity prices, and to be as solid as wood, in pursuit of the small profits of enterprise products, and pay attention to the price performance ratio of products, so as to achieve long-term benefits.

Distribution is water. When we talk about the concept of water distribution, we will find that our market should be everywhere and omnipotent like water. But you have to flow from high places to low places, that is, water flows downwards, the heights of enterprise marketing are established, and then spread to the periphery to spread the distribution market.

In the form of exhibition, we can make products close to market users, understand the market and understand your needs. Pay attention to physical introduction, highlight functional distribution, carry out franchising chain, facilitate distribution, and attach importance to network marketing with seamless distribution, which can permeate every corner like water, especially the last mentioned network marketing. It has no boundaries, no time and no region. It is a marketing tool that can penetrate the concept of time and space to infiltrate all networks.

Clothing sales promotion is fire. We should use fire concept to make clothing sales promotion. It is to be like fire enthusiasm. We should strengthen the clothing sales promotion like the fire temperature. We should be confident, energetic and have certain intensity. Therefore, clothing promotion should be vigorous. If it is not painful or itchy, it is better to not do it. Clothing promotion To be rich and colorful, there are all kinds of enthusiasm to promote clothing sales. Primary Clothing promotion is a simple behavior driven by price. Intermediate Clothing promotion is a kind of emotional behavior promoted by service. Advanced clothing sales promotion is a satisfying value behavior, especially continuous satisfaction. We say that everyone will make clothing promotions, and tricks will be changed and clever.