Digital Marketing Of Garment Enterprises

Conventional

Enterprises and media buying enterprises sell clothing creativity and media delivery plan, whether they are international 4A enterprises or local garment enterprises. Generally speaking, they do not have much technology content. Their core strengths lie in the formulation of clothing creativity and communication strategies, and media buying enterprises are based on the analysis ability of media data and the purchasing power of media.

Because of the rise of the Internet, digital marketing has gradually become a new topic, resulting in a lot of Internet marketing companies and digital marketing companies. They often have the internet background, make full efforts to reclaim the emerging market of network marketing, and occupy the most important market share in the field of network marketing.

The early international 4A clothing enterprises and traditional clothing enterprises do not attach importance to digital marketing business. They rarely devote much effort to research internet costumes. They often regard this business as an extension of traditional clothing business.

The natural technology short board has made traditional garment enterprises difficult to pform, so the emerging teams with technological background show strong energy in the field of digital marketing.

In China, Internet marketing solution providers and traditions

The difference between garment enterprises is that the former will make more use of digital technology to achieve the choice and delivery of clothing. They will study and analyze user behavior through a large amount of data, and even divide individual individual behavior into account, then analyze and build massive data, and ultimately achieve more accurate marketing and dissemination through a strong clothing management system. Relying on technological innovation is one of the core competitiveness of digital marketing enterprises.

It is precisely because of the support of technology that digital marketing enterprises can often get rid of the development mode of covering the market by increasing the scale of personnel. Enterprises can use technology to improve the utilization efficiency of media resources and increase the added value of network marketing, so that marketing is no longer just a completely dependent on human labor. It must rely on scale growth to increase profits. This is precisely why venture capital enterprises value these enterprises.

The traditional garment enterprises have a relatively low profit model. The clothing enterprises serve a fixed clothing customer, providing them with a series of services, such as research, strategy, creativity, making media purchase, etc., collecting a certain commission service fee from their customers every month. There are also some unfixed customers who collect fees according to a single item.

However, the charging mode of digital marketing enterprises is completely different. They often purchase some website location or package one day's flow in days or CPC way, then push these garments according to different users' acceptance habits, push different categories of clothing to them, so as to optimize the garment effect and improve conversion rate.

They set up cooperative agreements with the website. Once they push their website to their website, they will be divided into a certain proportion according to the website.

Of course,

The way of precise propagation is not once and for all.

For example, a brand of clothing owners think that digital marketing is more suitable for sales for the purpose of product Clothing promotion, as for brand promotion clothing, it is necessary to use the traditional media to make large scope and publicity.

Therefore, judging from the current use, precision marketing is more important for small and medium enterprises, as well as for sales business of large enterprises.

More clothing owners only regard digital marketing as an optimization means of traditional marketing communication.