Home Textile Products: Sing "Golden Nine Silver Ten" To Start Double Sales War

"Three hundred full back to three hundred", "buy four pieces of clothing, send pillow core, quilt"...

Recently, reporters visited Ji'nan.

It is understood that home textile products have entered the selling season, and many new products fall on sale in the autumn, with a minimum discount of half off.

"Golden nine silver ten" is still the peak season for marriage. Basically, every home textile shop has set up a special area for wedding bed products, focusing on sales promotion.

While promoting sales in physical stores, home textile franchised stores such as Taobao and Jingdong have launched various promotional activities to attract consumers under the line.

The new listing is as low as half off.

Reporters visited Ginza mall, expensive and commercial, Hualian and other large shopping malls home textile area, as well as Luo Lai, Qian Rong, and many other brands of home textile stores found that the autumn home textiles new products have been listed.

Reporters noted that the new bedding in autumn is mainly made of sanding, Tencel and long staple cotton, and more focused on handle and warmth.

In terms of colors, new products emphasize hierarchy and individuality. For example, the new products of Meng Jie's home textiles have been used in pfer printing, printing and jacquard blending.

Many favorite wedding new products made embroidery cross stitch texture, combined with cartoon printing.

Fuanna's newly promoted wedding bed is permeated with a strong national wind, and the red and green traditional patterns remind people of the old new daughter-in-law's flower jacket.

This year's phenomenon is different.

As soon as the listing is launched, the discount is very large.

"The old minimum three fold, the new minimum five fold."

In the thousand wing home textiles of Wen Wen Road, the shopping guide is recommending the promotional activities to the customers this autumn.

In the home textile monopoly area of the six floor of Ginza mall, all brands are in the eye-catching position marked "full 300 to 100", "300 to 80," and other discount information.

The home textile area of GUI he commercial building and Hualian also launched promotional activities of "300 full back to 300" and "100 yuan for 217 yuan".

It is understood that, apart from a few single products, most home textile brands have said that the new products also participate in full return and deduction activities, the lowest discount is around half off.

Pay for the goods line offline.

In the busy season of home textile sales, more than just offline stores have been promoting sales, and home textile franchised stores such as Taobao and Jingdong have launched discounts, full returns and other promotional activities.

Most young consumers are more likely to see the goods offline, and then shop rationally after online price comparisons.

Last Friday afternoon, there were many home textile shops near the Quancheng Square.

Seeing reporters interested in a bed product, she quietly prompted reporters "cheaper online".

Ms. Lin said that the new "colorful feather" Tencel product is priced at four yuan, and the physical store is priced at 1980 yuan, with a discount of 1380 yuan, which can be sold on the Internet for 650 yuan.

Reporters in Taobao, Jingdong and other online mall survey found that home textile brand online merchants, prices generally lower than the physical store 2 to 5 percent.

For customers, physical stores, goods, online shopping.

Ms. Cheng, a shopping guide of Luo Lai textile, said that it will definitely impact the sales of physical stores.

However, middle aged customers with more spending power prefer to see the physical store selling mode that can be seen clearly.

In order to attract passenger flow, many home textile monopoly entities have increased their preferences during the season.

Like the expensive and mercury home textile monopoly, a "Kaiser Dynasty" 100% mulberry silk ten piece set is priced at 15712 yuan, and the online mercury home textile flagship store is 4612 yuan cheaper than the solid store.

But recently, expensive and mercury home textiles special sales promotion, this suite activity price fell to 6050 yuan, far lower than the online store selling price.

Be interested in the real benefits that you can get.

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Wedding bed products cost over 10000

Reporters found that all home textile brands aimed at the "golden nine silver ten" wedding season launched the wedding bed area, promotion efforts are not small.

Most of the home textile specialty's wedding bed products are bright red, and the fabrics are usually made of high quality materials such as jacquard, satin and silk.

Like fuanna's "Drunken Beauty", the traditional dragon and phoenix patterns are matched with the fashionable freehand flowers.

The brand of pink and rosy red, such as mercury and multi love brands, has merged fashion elements into traditional wedding beds.

According to a press survey, when people choose to buy wedding bed products, they consider more colors and fabrics than expenses and discounts.

In the vicinity of the big Lai fat home textile store, the reporter saw the Chinese lady who came to pick up the wedding bed for her daughter.

She told reporters that she was going to buy a set of wedding bed products of Luo Lai, including a set of satin four piece sets, a silk quilt, a pair of Yue color vines and so on, the original price was 12491 yuan, the discount was as high as 6999 yuan.

"In the past, the marriage, the maiden had to prepare 'eight shops and eight covers', now do not have to buy so much, less than 10000 yuan or can be accepted."

Ms. Zheng, a shopping guide, introduced the purchase of wedding products from shops, which cost from five thousand or six thousand yuan to ten thousand yuan. The sales of wedding bed products accounted for about 1/3 of the total sales of the shop.

According to the store manager who likes many stores, the sales of the wedding bed products account for about 20% of the total turnover. In the nine and October wedding season, the wedding bed products can account for about 40% of the total sales.