Home Textile Industry: Seven Rules To Promote Invincible Position

Whether a franchised store can survive for a long time is closely related to the satisfaction of consumers on products and services. Only by grasping the purchasing psychology of consumers and understanding their real needs can they be invincible in the market competition.

In this regard, the following seven principles are summarized. Although they are all often talked about shop management problems, if we pay attention to them and apply them to daily management, we will benefit greatly from the sales promotion of home textile products.

First, strive for innovation.

Only the shops that strive to innovate will have a future, stick to the rules or imitate others, and in the end, they will fail.

Any shop can only create its own added value by presenting its own characteristics and increasing its customers.

It is always difficult and frustrating to do business, so we must rely on ourselves to break through. We must not make excuses for the unsalable goods, nor can we sell them at a reduced price. You must take the courage and determination to seek opportunities in innovation.

Second, pursue growth.

If you do not pursue growth or challenge higher goals, you will not be able to taste the joy and fulfillment of a businessman.

If a businessman just wants to eat and eat together, if he does not care about Chengdu, people who work underneath him will naturally be very disorganized.

Business growth is usually measured by turnover.

Want to think

It is necessary to strengthen all related activities, such as sales, procurement, stores, subordinates, funds and so on.

And this strengthening work must be based on a sound overall management concept.

Third, ensure a reasonable profit.

To do business, we must get a reasonable profit.

You can't attract customers by selling at a low price.

Rather, we must get better profits from better services.

From normal profits, we take out some of the profits to invest in the business so as to provide better services and better products to our customers in the long run.

Fourth, take customers as the starting point.

To run a shop, we must consider ourselves as a shop for customers, so that we can try to understand the needs of customers.

Therefore, knowing customers is the first step in opening a shop.

Fifth, listen to customers' opinions.

As mentioned earlier, we must understand the needs of customers.

How to do this? The best way is to listen.

Home textile business, we must follow the natural, brainstorm, and then do the thing to do, so that we can go all the way.

If you only care about it

Without listening to customers' opinions, they will not be popular with the public.

In daily business, we must adhere to the humble attitude of listening to the views of customers, as long as perseverance, business will flourishing.

Sixth, seize the opportunity.

The key to success in business is whether we can grasp the opportunity.

If we want to grasp the opportunity, we must always pay attention to choosing the right time to investigate the customers' purchase items and the timing of purchase, which will be convenient for the sale of home textiles.

Take the electrical appliance store as an example.

No matter when you go to a customer's house to deliver or repair, do not turn your head when things are done. You'd better take a look at the electrical appliances at home and see if they have any minor problems. At the same time, do a little simple service. This will surely improve your customers' sense of dependence.

Seventh, give full play to its characteristics.

Home textile monopoly stores are, to make customers door-to-door, there must be some special features.

The characteristics of a shop are like the characteristics of everyone.

Shops do not have characteristics, become worthless, it is very difficult to have customers willing to patronize.

If two stores display the same goods, but if the service is different, it will make the goods look different, which is the difference between the characteristics of the goods.

Shop characteristics, of course, to meet the needs of customers.

As for how to play, individual considerations should be taken into consideration.

Besides paying attention to regional factors and opening conditions, we should also consider the income level and cultural level of the region.

If the shops are located in areas where the workers are concentrated, it is best to remain open on Sunday or holiday. If necessary, business hours can also be extended appropriately.

But sometimes it may be limited by the realistic factors such as space, personnel, skills, funds and so on. Therefore, we should start with the possible issues and step by step to make full use of the characteristics.

For example, it would be a good idea to focus on familiar, competitive products, or introduce customers to customers by more professional managers.

In fact, the characteristics are not limited to commodities. Other services such as good service, gorgeous shops, and sincere staff are enough to attract customers to come to them if they play one or two characteristics.