CHIC- Trend Brand Exhibition: Fashion Design Festival

As the young brand of China International Clothing Fair (CHIC), "CHIC" -

"Young people's attention to fashion clothing, hip-hop, graffiti, electronic music, extreme sports and other content gathered together, can be called a carnival for young people.

Here, there are more than 100 costumes and tide brands at home and abroad, with original design of local designer brands and Inspirations from overseas designers.

Following the successful launch of the first exhibition in 2011, at the new exhibition site, TeenTeam, Fiv5-S, Float, Lifecycle, Lyrique, inmix, murster, band aids, navel eye, ABS and other active brands and organizations once again brought their unique brand concepts and creative products. At the same time, CH "IN", "Havaianas", "Kimura I", "Lai,", "004", "*", ",", "lazy Sunday" and so on, a group of "new faces" were also on the way.

For this reason, the exhibition organizers have combined many fashionable brands to root out the precise resources needed by the market, so as to provide a strong guarantee for participants to find business opportunities.

Here, the "CHIC- trend brand exhibition" is not only an international platform for the trend and fashion brands at home and abroad, rooted in the Chinese market, but also will become an integrated marketing platform for enterprises and brands to enter the trend market and then affect young consumption.

During the exhibition, a number of "CHIC- fashion brand" special unit, Relay Fashion Talk, which brings about ideological exchanges, brings together different trends and viewpoints. People can talk about fashion culture with fashion artists such as Chinese American artists, Jeff Staple, senior fashion personas, Nicole Chen and so on. At the same time, they can also participate in fur design competition and charity charity activities brought by Copenhagen fur, so that they can participate in the form of "love package" project in China's poverty alleviation foundation. In addition, they can also feel a lot of cross-border experiences such as doll toys displayed by the famous American fashion designer and manufacturer MINDstyle.

This time, the "CHIC- trend brand exhibition" featuring the trend, fun and business opportunities is being held in the same period as Mercedes Benz China International Fashion week. Two fashionable platforms with different styles inspire each other to present an international and diversified fashion visual feast.

While supporting China's original brand and design power to convey China's fashion attitude and passion to the world, it is also widely integrated with extraterritorial fashion inspiration.

The biggest T show in life is on the street and never ends.

Focusing on the development of street culture, the "CHIC- trend brand exhibition", which combines many domestic and international perspectives, inspirations and works, has become the most fashionable fashion event in China.

Here, Unwilling ordinary souls will eventually find their spiritual home and stimulate uninhibited desire and passion for free creation.

General mobilization

It will diversify.

Views and ideas converge to reveal the unique characteristics of international fashion culture and fashion creativity.

JEFF STAPLE

Jeff Staple, an American Chinese artist, is the founder of Staple Design, Staple Clothing and Reed Space, and has multiple identities as graphic designer, fashion designer, artist, DJ, writer and entrepreneur. He is also a visiting professor in many American universities.

The designer, who is famous for dove, extends the design of the signboard pigeon to every corner.

In this year's exhibition, he came to Beijing from New York. He will be one of the speakers of "fashion relay talk" and PARTY NIGHT guest. He will communicate with local fashion brands, designers, and media and tide makers in the theme of "design creativity and brand marketing", "trend brand growth and development".

Chen Wei Nicole Chen

NC.STYLE founder and CEO have nearly 20 years of experience in fashion operation and established China's first international fashion brand agency and public relations marketing company.

Chen, who has been hailed as "the first godmother of Chinese fashion" by the media, has successfully operated the marketing promotion and channel construction of many famous international brands such as Y-3 in China. As the "fashion relay talk" and PARTY NIGHT guests, she will share with the brands the original view of "design creativity and brand marketing".

Zhao Qian

Zhao Qian, director of China's new international fashion agency, is presenting the excellent works to the exhibition, and is also a guest invited by PARTY NIGHT.

Today, with the increasingly strong voice of globalization, Zhao Qian has presented the internationalization level of Chinese designers to western fashion.

At the same time, from the perspective of China, it has opened a brand new door for the audience facing the West.

SKWAK

SKWAK, a French illustrator, presented the exhibition with "Chao Sneaky" mob and PARTY NIGHT.

Its creation belongs to its own graphic world, which is extremely exaggerated and absurd. It is called the "mad world".

Do not want to limit the audience's imagination, to limit what themes they should get from the world.

Here he only conveys himself, his world and his crazy behavior.

Jiang sang Hai

Starting with the band aid T-shirt and starting from the Nanluogu Lane in Beijing, they started their own T business.

For the two time, the "band aid" has been held for the first time in this year's CHIC- exhibition. It will take part in this year's Tee fashion design competition and the PARTY NIGHT carnival.

Today's band aid T-shirt draws inspiration from the unique characteristics of China and Beijing flavour, and is committed to recreating its flavor of the times.

Whether it is the neon sign flashing before Cara's OK hall or the beautiful flip flip pattern in Chinese acrobatics, everything that looks ordinary and ordinary is regarded as the source of creation.

Tide station

It brings together elements such as electronic music, hip-hop, graffiti, extreme sports and other street culture elements.

Fashion relay Relay Fashion Talk -- conduction space 1F /26 day ~27 day 11:00-16:00

Bring together JEFF STAPLE, Nicole Chen (NC.STYLE), Yang Dayun (UTA), Taobao world, youth records, Trend Magazine "1626" and other elite voices, discuss with the trend brand and designer brand face to face, discuss brand, culture, marketing and other contents, make suggestions for them, and tap the potential market together.

PARTY NIGHT - CHIC- trend brand exhibition /26 day 18:30-22:00

The trend of the brand, the cutting-edge designer, the circle of the tide, the annual full exchange, play, share the gathering night, is the music and dance, gourmet free combination of passion space.

This year, more American fashion artists Jeff Staple and American street organization 7th Letter members joined in this year.

Copenhagen fur accessories bazaar - Fashion corridor 2F/26 day ~28 day 10:00-18:00

Pay attention to creativity, and also concern about the pmission of love.

Copenhagen fur is closely integrated with young designers, holding the "Wonder-Fur Life!" fur accessories creative design competition, using creativity to interpret fur.

The charity works will be held at the exhibition site, and the proceeds will be donated to the "love package" project of China foundation for poverty alleviation.

MINDstyle display and sale - power Plaza /26 day ~28 10:00-18:00

Mindstyle, the famous American fashion designer and manufacturer, brings fashion dolls and dolls.

At the same time, lucky people will also harvest their favorite dolls and small gifts at the exhibition site.

Skateboard Skills Challenge - power Plaza /26 day ~28 day 10:00-18:00

It brings together skateboarder in Europe and Beijing to challenge skateboard's "new height".

Tide assembly order

It focuses on more than 100 famous brands, original designs and lifestyle brands at home and abroad. It is a paradise for designers.

VU -- the Trend Magazine "1626" builds its VU tide alliance with its tide influence, and attracts the strength of the tide brand alliance. Through this alliance, it brings the platform of exchange and interaction for the original power of Asia.

VU Chao brand alliance selected ten power tide cards, with "love and peace" as the theme, in series the whole cooperation project.

Each brand will deduce this theme with its own characteristics and give full play to its brand personality.

Havaianas -- the flip flops from Brazil are Brazil's national treasure products.

Founded in 1962, the "Dad grade" tidal product, made of high quality Brazil natural rubber as well as its unique design style and shoe making technology, made it soft, light and elastic. It has been a gift for Oscar's Star gift basket for six consecutive years and has gained fame in the fashion circles around the world.

There are many brands in Mu village well, such as JTYS&TYC (Yoshida Teruji), K-3, isbit, INFINITE 1X, CARA, LUCKY GOD, MARIA LUIZA, and different styles and positioning provide more creative choices for young people who want to show their individuality with costumes.

"Mu village well Hong" product design is avant-garde, every season will have new products to launch, limited amount of money is more sought after.

Sneaky mob, a famous French illustrator SKWAK, was inspired by the bustle of the city and the pressure of real life. She wanted to create an ideal world and a huge playground in the hearts of people.

Here we use the exaggerated and twisted technique, the colourful graffiti, leisurely and madly establish this paradise, some words, some voices, a flash idea can start our new story.

CH 'IN Qi - "Qi" means auspicious, CH' IN implies CHINA IN and IN CHINA.

Inspired by the passion and passion for Chinese culture, CH IN Kei interprets the Chinese elements from the perspective of international fashion and modern expression, and introduces the original leisure shoes products inspired by Chinese elements.

2012 brands launched 5 Series: Beijing series, Shanghai series, Taklimakan series, 1001 series and fashion series, all are re interpreted according to the unique style of the city, creating the international trend with the brand-new Chinese creativity.

Lazy Sunday - Lat S NdAg lazy Sunday is designer He Gudan's independent original brand, and 2010 was founded in Beijing.

I have always wanted to find a way of expressing my ideas.

Then gradually discovered that

For me, that is the way.

I want everyone who wears "Lat S NdAg lazy Sunday" to become happy and affable, and then infect people around us.

We hope to find out the little things in life, small touching and small warmth.