Marketing Strategy Of New Products In Shoe Market

Today's shopping arcade is to maintain the business.

Vitality and expand the market share of footwear industry. Many enterprises try to promote the growth of sales through continuous development of new products. Most of them result in the phenomenon of "disorderly product structure, difficulty in variety and slow brand promotion", which disrupts the overall sales layout of the shoe market.

The strategy of launching new products is right, but no new product can be listed successfully.

First, a large number of shoe Market Research and analysis.

If a product is not able to meet the needs of consumers, if it is not different from other competitors, if it does not have the support of its own strength, if there are no selling points, appeal points and profit points, it will be difficult to shoot in the shoe market. Therefore, if a product needs to have above characteristics, it is necessary to conduct a research and analysis of the shoe market in the early stage.

Only by investigating, can we accurately grasp the needs of consumers, avoid the barriers of competitors and establish their own competitive advantages, so as to satisfy consumers with strong selling points and interests.

That is to say, only in the shoe Market Research, can we sell the right products to the right people at the right price in the right way.

The market research of footwear industry is generally divided into three stages: first, product research, including the research of listed products and the research and development of products, and the identification of products, names, positioning, pricing and other topics through qualitative and quantitative research methods. Two, the footwear industry market test research before the launch of new products, mainly for consumers to launch trial, first repurchase, adoption and purchase frequency.

Two, product packaging design

It includes the concept refinement of the product, the name of the commodity, the specification of the commodity, the selection of the inside and outside materials, and the design of the outer package.

Product naming is a very important part.

Just like a girl, Liu Xiaohua and Liu Ru Yan give people different feelings.

Well

The name itself is a straightforward advertising slogan, which shows the uniqueness of the product directly, and can also give consumers a positive association.

Packaging design.

Outer packaging is the most direct contact with consumers of the media, a visual, visual impact of strong product packaging is very helpful to promote the purchase of terminals, if it can be more vivid when it comes to Chen, it is a very good advertising.

Good packaging can speak, to achieve maximum pmission of effective information in a confined space, product packaging must be able to jump out of many products.

Three, footwear industry market forecast

Concept prediction: is our product concept consistent with product quality? Is our product quality integrated with the needs of consumers? Can our product concept be deeply loved by consumers and deeply rooted in the hearts of people? Is our product concept distinctive or unique?

Sales forecast: sales volume forecast, on the one hand, comes from the product strategic target of the enterprise organization. On the other hand, it comes from the combination of the shoe market capacity and the consumption demand, and it comes from the intensity of competition again. Finally, it also considers the resources strength of the enterprise organization itself.

With a sales forecast, without a more accurate prediction, we will follow the feeling that we are going to follow the feeling, skim the skin of the west, or sell the product more than the people who buy it, then add resources, and then jump off the building again, and the new product has not yet been listed, so we have begun to withdraw from the shoe market, or the product is out of stock, and the subsequent resources can not keep up with each other, and the two allocation is much less.

The success of a product is a very meticulous work in every link and a lot of tedious links. Every link is very important, and there are different focuses on different products and promotion modes.

Harmony

Planning the chief marketing consultant, the parallel teacher thinks that there are many ways to solve the many problems of new product listing. The core is to integrate the existing resources of the enterprise and make use of the existing resources or external resources as far as possible in the marketing links, so that every penny spent can be played the most nightmare role.