Analysis And Formulation Of Appropriate Clothing Exhibition Targets

There are many reasons for exhibiting activities in clothing enterprises, and the targets are varied.

　 Display new products and detect market reactions

　　 Exhibition The core part is composed of the "exhibition" of the enterprise and the audience's "view". Therefore, "exhibition" is the primary function of the exhibitors. Through fashion show, enterprises can communicate face-to-face with customers, and show them the new clothing products of the season intuitively and vividly. And through extensive contacts with customers interested in the products displayed in this booth, we can better improve the products of clothing and sales. For garment enterprises, the primary goal of exhibitors is to show themselves to the market.

Establish and maintain brand image

For the first time the new clothing brand is on display, its goal is to establish brand image. For the brand display with a certain market reputation, its goal is to maintain and enhance the brand image. Clothing enterprises can effectively publicize the brand and shape the image of the enterprise through the display of clothing, the design of the booth and the promotion of various sales promotion tools. This point has been recognized by more and more clothing enterprises and has made great efforts to this end.

Market Research and information acquisition

Good exhibitions are going on. market research Good chance. On the one hand, this exhibition can collect almost all buyers and sellers in the industry, so it can fully and comprehensively reflect the sales channel status, market supply and demand level and market development trend; on the other hand, it can collect almost all the main competitors in the exhibition. By participating in the fashion show, enterprises can communicate directly with the target customers in a very short time, at the same time, they can get the information of the main competitors conveniently and comprehensively, so as to better grasp the competitive situation of the garment industry and the trend of the development of the fashion industry, so as to provide reliable basis for the enterprise to formulate the development strategy.

Seek business opportunities and expand the market

Exhibitors with boundless business opportunities and touch sensitive exhibitors can find new business opportunities. The main purpose of most exhibitors of garment enterprises is to negotiate face-to-face with their customers, and finally sign a purchase or cooperation agreement, because this can bring direct economic benefits quickly. According to the data, if exhibitors can reach 20 effective customers every day, they will find potential business opportunities.

Establish and maintain customer relationship

Customer relationship is a prerequisite for trade negotiation and transaction. Many enterprises regard customer relationship as the lifeline of enterprise survival. They believe that the importance of customer relationship is no less important than even the importance of transaction. In the increasingly competitive clothing market, clothing companies emphasize the importance of customer relationship. In fashion show, establishing and consolidating good customer relationship is one of the important exhibitions.

Promote products and promote sales

Fashion shows have unique advantages in promoting products. First of all, clothing samples can be displayed, so that visitors can feel the most intuitive and most intimate feeling of clothing objects. Compared with most media such as newspapers, radio, television and so on, exhibitions can make visitors fully understand clothing, so it is easier to make assessment and purchase decisions. Secondly, the exhibition can show all the clothing products of the new season. For the clothing professional customers and garment manufacturers who need to see the order, the exhibition provides a full and comprehensive display of products. Thirdly, through the exhibition, clothing enterprises can communicate with customers deeply, through on-site product introduction and problem solving, so that customers can understand products in depth and increase their confidence in products, thus leading to customers' confidence. Traffic volume The increase.