Planning Of Fashion Shows And Exhibitions

If brand Showing a clear theme will greatly enhance the audience's understanding and understanding of clothing display activities. Because the theme is the central idea of the exhibition activity, it will give the audience a clear, clear, vivid and profound general impression. Some of the international fashion conferences and exhibitions that have achieved good results and have some influence have been highlighted and permeated throughout the exhibition, and the theme of the exhibition has been expressed in an infectious way. On the international fashion week of China, Wen Wen has brought the whole "Yun Dun supreme" release to an absolute commercial atmosphere. The unique music has been drawn from the stage to the most familiar everyday life with the sound of mobile phone, car voice and facsimile. The fast pace of life makes people feel nervous, but the style of casual and relaxed clothing is contrasted with it.

The theme can not only enhance the information displayed, but also enhance the creativity of the form and the specific mode of information transmission. The theme should have the accuracy of information, the literariness of expression and the appropriate emotional color, so as to make the exhibition activity convincing and appealing, so as to conquer the audience's heart.

The essence of planning is a process of thinking and seeking to solve problems. Originality It is based on creative thinking to find specific ways and means to solve problems. The planning work in the clothing exhibition activities focuses on the conception and layout of the overall structure, and creativity focuses on the specific form of exhibition activities and the means to achieve the planning. How to effectively convey the fashion information to the audience must start with the interest of the audience. This is one of the principles of fashion display design and planning. While capturing the internal demand information, the audience will have great interest in the unknown and novelty. The creative work emphasizes innovation and leading. In the exhibition design, we need to pursue new ways of showing and convey the information.

For example, in the ancient world of Florence, Italy, the name of the men's clothing brand was held at the fashion show. The castle is thick, profound and quiet. The green grass and ancient trees outside the castle are separated from the noisy market. It seems to be covered by a classic and simple cultural veil. The guests entered the castle and tasted natural, peaceful and long traditional culture. They had more direct, more peaceful and relaxed communication with fashion. This bold and novel fashion show has attracted the attention of the fashion world, media and businessmen.

People's demand for clothing is the purpose of fashion show activities. Exhibition activities The purpose of the exhibition is to lay the foundation for fashion display planning. The exhibition plan is the guarantee of the display effect. The display effect is the final judging standard of the exhibition activity planner, and the pursuit of the perfect and perfect effect is the most concern of every fashion exhibition organizer and planner.