How To Do Well The Selection Of Exhibition Marketing Channels

Even a small one.

It is necessary to carry out marketing and publicity work. Besides attracting more people to participate in exhibition activities, it is more important to let more people understand and understand the idea and theme of organizing this exhibition through marketing channels.

Marketing and publicity have a very important impact on the masses. Investing in the necessary publicity funds, selecting effective marketing methods and practices, and publicizing interested groups and individuals can achieve different effects of increasing the number of participants, improving the image and gaining benefits.

How to do well in channel selection is quite important.

(1) publicity of the conference

(such as general assembly notices, exhibitors' instructions, invitation cards, posters, brochures, etc.)

Facing the target directly, the design should be exquisite, creative and interesting.

In these promotional materials, the names, addresses and URLs of the contacts must be clearly stated.

(2) advertising is published (professional newspapers, magazines, television, radio, etc.): it is published in professional newspapers and magazines, and the effect is relatively direct, which can arouse interest in the same industry and people.

For example, advertisements published in English study abroad magazines are usually promoted in English learning magazines.

If we choose local or national newspapers and TV stations or radio stations, it is not only high cost but also can not directly face the target audience. It is suggested that such a way should not be used to publicize exhibition activities.

(3) website (network, website, e-mail, etc.).

In modern technology, it is the best way to highlight the promotional and promotional benefits of exhibition activities.

The global network construction has been quite mature, and the only one who can not stop sleeping for 24 hours or 365 days is only the network.

Our country has 2500 large-scale and international exhibition activities every year.

Most of them did not adopt this approach. Even if they did, they seldom used bilingual or multilingual publicity. Nor did they send e-mail to win the exhibition and participate in the exhibition.

(4) other publicity.

Postcards, invitation cards, brochures, gifts, badges, badges, listing, salute cards, telephone calls, telephone cards, stamps and so on can be a promotional tool for the organizers of the exhibition.

Every noon Festival, customer's birthday and so on will be a good time for organizers to publicize and publicize public relations.

Be-all

Channels should consider the related costs when using.

For example, the cost of postage, the cost of advertising, the cost of publication, the cost of web design, the cost of website construction, the cost of renting a rental space, and the cost of telephone contact.

However, these costs are relatively low compared with other expenses of exhibition activities.

It is suggested that the organizers of the exhibition should give more consideration to the employment of professional companies in the publicity field, and help to do well in all aspects of exhibition marketing, because this is the most effective way to see the results and benefits directly.