Basic Elements Of Exhibition Management

　　 Exhibition The success of the exhibition not only refers to the great economic benefits brought by this exhibition, but also contributes to the company's profits. It also includes the benefits and gains for exhibitors and participants, as well as the contribution of exhibition to improving the city's image and promoting the economic development of the city.

(1) the environment of mice projects: a successful exhibition usually requires a sensitive understanding and a correct understanding of the environment in which they are dependent. Convention and exhibition projects and their management have a great impact on the environment under normal circumstances, but they are also constrained by the environment. Exhibition project Facility environment includes the internal environment and external environment in the process of implementation.

(2) stakeholder: an organization or individual who participates actively in the exhibition or whose interests are positively or negatively affected by the implementation of the exhibition or after the success of the exhibition. The parties to the exhibition have legal roles and responsibilities.

(3) resources: Resources The concept is broad and rich, and can be understood as everything that has real and potential value, including natural and artificial resources, internal and external resources, tangible and intangible resources, such as manpower and talents, raw materials and materials, capital and market, information and technology. In addition, patents, trademarks, credibility and certain official associations are also very useful resources. Especially in the era of knowledge economy, knowledge as intangible resources is more prominent. The phenomenon of resource lightening and softening is worth paying attention to. We should not only manage "hard" resources but also learn to manage well the "soft" resources.

(4) objectives: the objectives of the exhibition project can be divided into two categories, namely, the required requirements and the expected requirements for additional acquisition. The requirements include the scope of implementation, quality requirements, profit or cost objectives, time objectives and regulatory requirements that must be met. Expectations often have an important impact on opening up markets, striving for support and reducing resistance.

(5) demand and Expectation: the goals of exhibition requirements are based on demand and possible determination. Different stakeholders of a convention and exhibition have different needs, some of which are far away from each other and even contradict each other. The needs of stakeholders are often vague and vague. They sometimes lack expertise to express their needs precisely and clearly. The stakeholders of the participating parties may not particularly consider the possibility of their implementation when presenting their needs. The needs of stakeholders of the participating parties often change in the course of the development of the exhibition, and the change of demand will lead to a series of corresponding changes in the target, scope and plan of the exhibition.