The Rise Of MICE Tourism Cities Around The World
Looking at the world, Washington, New York, Athens, Frankfurt, Berlin, Milan, London, Paris, Istanbul, New Delhi and so on, these cities can clearly describe their characteristics and personality.
Here we will study the basic elements of a MICE tourism city.
City
Its attractiveness and good image depend on the following factors:
(1) traffic is convenient and fast.
The convenience and integrity of air, sea, water and land pportation are quite decisive factors.
For example, the seaports and air pport of the two cities in Amsterdam and Singapore are extremely developed.
(2)
Culture
The landscape is rich.
Cities with world-class cultural heritage or special cultural backgrounds and landscapes will attract more participants.
For example, Cairo (near the Jining tower), Kyoto (Jin Ge Shou is the representative of Japan's shogunate period), Beijing (the Great Wall drive up), and Athens (the shrine of Greek Culture).
(3)
Business affairs
Frequent activities.
Many cities, because of the abundant resources around them, form the main points of gathering of goods and people, thereby contributing to the flourishing of the exhibition: for example, New York, Shanghai, Frankfurt, Hongkong and Stockholm.
(4) the historical background is profound.
Whether it is a representative city in world history or national history, it is the focus of MICE tourism.
For example, Washington, Berlin, Budapest and Moscow:
(5) academic atmosphere is strong and associations are organized.
Many intercontinental conferences have chosen to hold the academic hall of the level and the location of the major international organizations. Similarly, this has also enhanced the visibility of the international exhibition.
For example, Geneva, London, Edinburgh and Los Angeles.
(6) tourism resources are plentiful.
Many cities have attracted many exhibitions in the same city because of the natural landscape, ecological environment or the perfect planning of leisure scenery. For example, Barcelona, Sydney (natural, ecological and leisure), Vancouver (the surrounding parks are pleasant), and llager (the natural European Plain scenery, the most beautiful in spring).
(7)
service
Good quality.
Many tourist cities will emphasize 24 hours of convenient service and guarantee of urban safety and quality.
For example, Bangkok (gentle and considerate services, such as orchid fragrance), Seattle (Seattle sleepless night's romantic movie scene), Vienna (the European town station).
(8) it's fun to enjoy food.
Most of the Convention and exhibition cities have special food and leisure activities, which are the most popular and popular factors of tourists.
For example, Paris, a cup of French coffee, Seoul (Han Gang barbecue with genuine wine), Lisbon (Portugal's famous paella and seaside leisure), Mexico City (black peppery beans and pancakes served with beer).
(9) urban planning is complete.
Many exhibition cities are multi-functional and multi-purpose "Exhibition Center", which not only has complete planning and special functions, but also becomes the spiritual landmark of the city, plus facilities, high level of hotel accommodation, low price, creative and national flavor commodities, high-tech network and communication system, healthy and healthy water supply quality, and safe social environment, all of which become the forming elements of the brand "Convention and exhibition tourism city", such as Chicago, Helsinki, Melbourne, jijiapu and so on.
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