Five Characteristics Of Modern Fashion Show

I. centralization of information

The exhibition is literally understood to be a show and watching party. The so-called gathering means to focus the exhibits and concentrate the customers in the exhibition.

Undoubtedly, it embodies the characteristics of this information centralization. By holding exhibitions, a large number of clothing products will be displayed in a specific environment. At the same time, a large number of spectators who are interested in clothing products will be gathered here for a visit.

This centralization embodies two aspects of meaning, one is the large amount of information, the two is to save resources and time.

The modern fashion show pursuing the scale effect pays great attention to the maximization and centralization of information. Under the principle of professional segmentation and market segmentation, the modern exhibition not only displays clothing products, but also involves related fashion products, household textiles and so on, providing as much information as possible in clothing and related industries in the exhibition.

For example, the seventeenth Dalian International Fashion Fair held the international senior clothing exhibition, men's and women's fashion show, children's wear and underwear exhibition, China Sewing exhibition.

The first China International Fur fashion exhibition, Dalian International Jewellery fragrance exhibition, Dalian interlining fabric accessories Expo, shoes and caps luggage and leather goods and accessories exhibition, home textiles exhibition were also held in the same period.

For commercial fashion shows, a large number of exhibitors and customers are gathered together in the same place at the same time, so that they can get in touch with each other and understand each other in a short time. This will maximize the time, effort and funds of exhibitors and merchants.

Two, innovation of ideas

Twenty-first Century is

In the era of pursuing individuality, a kind of thing can not achieve sustainable development if it can not be changed constantly.

Innovation is the soul of fashion show. It is manifested in the innovation of business concept, the innovation of innovative mode of operation of exhibition products, and the innovation of exhibition service mode.

The innovation of business concept advocates the idea of "not seeking the biggest but the best." to maximize the satisfaction of the needs of the audience, it is also an important stage for enterprises to achieve comprehensive benefits. The exhibition is an important stage for the appearance of new clothing products, new technologies and new trends. It is also the starting point for apparel products to move towards consumers and realize their own value. Without the innovation of products, the exhibition will lose its vitality and charm. The innovation of operational mode means continuous exploration and pformation in the way of organization and operation to adapt to the new market form: the innovation of service mode should embody the principle of "people first", and make full use of modern technology to provide more convenient services for exhibitors and customers.

For example, in 2005, China (Wuxi) International Textile and Clothing Fair showed this kind of innovation consciousness, which is different from the professional subdivision of the content of China International Clothing and Accessories Fair (CHIC). The positioning of the Shenzhen international hi tech Fair will be focused on. The trade fair chose to start from the upstream, while pulling the development of regional industrial economy, and gradually open up the industrial chain, forming the advantage of industrial clusters.

In addition, the two main activities launched by the organizers, China International Textile and garment logistics and e-commerce summit and the new Silk Road world model competition, have greatly enhanced the popularity index from two aspects of IT technology and beautiful economy.

According to the organizers, organizing the summit aims to strengthen the division and cooperation between the logistics industry and the textile industry, further reduce the management and production costs of textile enterprises, and enhance the rapid reaction capability of textile and garment enterprises.

This paction has made bold breakthroughs from originality to operation.

The modern fashion show is driven by this sense of innovation, full of vitality and vitality.

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Three. Specialization of operation

At present, whether it is the organizers of fashion show or clothing exhibitors or exhibitors, it is becoming more and more aware that only by specialization can we highlight the characteristics of fashion show, expand its scale and eventually form a brand.

In the past for a long time, China's fashion show has been looking for more comprehensiveness so as to attract more layers and more types of exhibitors and spectators.

Nowadays, most of the clothing industry knows that the exhibition must have a clear theme, otherwise it will not attract specific clothing exhibitors and professional visitors.

Through professional subdivision, the exhibition can avoid the weakness of "extensive and thin harvest" brought about by large-scale exhibitions in China.

For example, the seventh Jiangsu international clothing festival highlights three "specialties", professional exhibitions, special events and professional spectators.

Professional exhibition is to open up professional areas for collective display of competitive clothing brands in Jiangsu, and to introduce new brands in specific venues to enhance brand awareness and display effect; special events are the first time to select public figures in Jiangsu province's characteristic industrial clusters, in order to enhance the costumes festival as an industry platform for promoting their own brand awareness.

Thus, specialization has become an inevitable trend in the development of fashion show in China.

Four. Content integration.

The past fashion show is a simple fashion show, relatively simple.

In twenty-first Century, fashion show was not only an exhibition of products and technology, but also combined with various activities such as economic and trade, tourism and art festivals.

We often hear the name of the exhibition, such as the international fashion week and the clothing festival. The program is rich and colorful, and the scene is even more lively.

2005 the Qingdao International Fashion Week (September 1st and September 5th) fully displayed the characteristics of Putian celebration.

Compared with the "professionalization" development of fashion week in other parts of the world, the fashion week is more like an intimate contact between island people and fashion.

As an important component of fashion week, the two session of the "citizen show citizen creation competition" has been held, attracting more and more ordinary citizens with its close proximity to the people, close to life and close to the actual characteristics.

At the same time, the establishment of Fashion Week conference hall in major shopping malls has become another highlight of this fashion week.

The best way to participate in the fashion week is to carry out the preferential exhibition of Qingdao's famous brand clothing. The whole atmosphere highlights the overall image and level of Qingdao's clothing industry.

The integration of the exhibition has greatly enriched the contents of the exhibition, improved the quality of the exhibition and increased the attractiveness of the exhibition.

Five, artistic design

Fashion Show

Sex refers to the behavior of clothing display itself.

In order to highlight clothing exhibits and corporate brand image, exhibitors pay great attention to the artistry of the display effect, and use the artistic means of sound, light, color, shape, character and image, to display the exhibits and the exhibition as a work of art.

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At the thirteenth China International Clothing Fair (CHIC 2005) men's wear exhibition, there has been a new breakthrough in booth image layout and so on.

The exhibition hall environment, booth image and site layout are integrated into more innovative designs and cultural connotations, so that the overall ash and booth images of the exhibition hall show a strong sense of fashion and a strong artistic atmosphere.

A sub brand of the nine Shan Shan Theme Pavilion is arranged as a bar. The lights are dim and soft. Other non mainstream stands are designed like mazes and single black tones. The emperor wears costumes for the king's taste, such as the palace performance of traditional Chinese operas, and the accompaniment of erhu, the style is extraordinary; and more brands display sofa, champagne, piano, candy, flowers and other articles and their products together to create a warm atmosphere.

It is not difficult to see that the local brand has begun to pay attention to the cultural expression of the brand in the display and modeling of the exhibition hall. It has changed from the past focusing on single product, paying attention to the product itself, paying attention to the overall image of the brand, and paying attention to the brand culture. At the same time, it has made full use of various artistic design methods to create the overall effect of the exhibition atmosphere.