Chongqing Chaotianmen Market Test Water Network Sales Costs Rose Profits Decline

Although the economic environment is bad, but in 1-8 this year,

The turnover in Chaotianmen market still reached 14 billion 500 million yuan, an increase of 18% over the same period last year.

"From the second half of last year, the attitude of Chaotianmen operators to online shops has changed."

Yesterday, Xiao Yong, President of Chaotianmen chamber of Commerce, said that although some of Chaotianmen's owners started shop, they tried the water test.

There are nearly 100 operating households.

"T-shirt is 30 yuan, two yuan 50 yuan", "tears, men's clothing 70 yuan"...

With the autumn listing, shopkeepers in the major clothing wholesale stores in Chaotianmen rush to clear up the backlog to meet the autumn listing.

"Business is hard to do this year. More and more people are buying clothes online, and some old customers are losing."

A shopkeeper sighed, "not only that, this year's labor and freight rates are rising, the pressure is too great, some clothes can only be sold at cost price."

Costs rise and profits fall.

"Selling a 50 yuan clothes, the profit earned is much drier than the rising freight rate, but if it doesn't run, it will lose more."

A franchise

Zhang Yu, a Hong Kong and Chongqing shopping mall, told reporters yesterday.

He said that before a large truck was responsible for delivery, the monthly fuel cost was only 3000 yuan, and now it has risen to 5000 yuan / month. The driver's salary has gone up even higher. The truck driver who had originally been able to get 1700 yuan could not get the 3500 yuan.

"Business is much better than usual this year."

Liu Yihong, who has worked hard for 12 years in Chaotianmen Silver Star Mall, said she is a well-known among many good children, Xiaolong, Harbin and others.

First class agents.

According to her, the cost of manpower has been rising since the second half of last year, for example, a porter who is responsible for loading and unloading goods. The monthly price was 1500 yuan, but now it has doubled to 3000 yuan / month.

The salesperson is more difficult to recruit. A few years ago, the monthly salary of 800 yuan has risen to 2500 yuan to 3000 yuan in the first half of this year.

Liu Yihong said that the cost rose rapidly, and profits fell sharply. Like the 12 inch small car with a value of more than 100 yuan the year before, the wholesale volume could earn 20 yuan profit, but it can only earn 5 yuan now.

Wholesalers are "touching the net".

Although the economic environment is sluggish, data show that the volume of pactions in Chaotianmen market will not decrease this year.

"Although the small food market, leather shoes city, curtain city and some other demolition, some pformation, the original 28 office units in the past two years reduced to 23, but the paction volume has been bullish."

Yesterday, the head of the Chaotianmen Market Management Office revealed that in the 1-8 month of this year, the volume of pactions in the Chaotianmen market still reached 14 billion 500 million yuan, up 18% over the same period last year.

The official said that this is related to the recent collective operation of Chaotianmen operators.

He told reporters that at present there are only 13 e-commerce platforms related to Chaotianmen, such as "Chaotianmen market network" and "online Chaotianmen". Even the Silver Star Mall is preparing to build an online electronic mall, which has invested more than 400 yuan in the early stage.

At the new Chongqing international small commodity wholesale trading center, the owner of the Hong Kong heavy trade Co., Ltd., who runs small household appliances, is one of the first people to touch the net in Chaotianmen.

Like Liu Yihong, Dai is a big step up in Chaotianmen. Now it has more than 200 counters in bazaar, new century and so on. It is the first class agent in Chongqing, such as Gillette, Philip and ASD.

"In the second half of last year, I set up a special online shopping department. Most of the team members are hired outside, and they are very strict with the sales habits of the Internet and the consumption habits after 70 and after 80".

According to Dai Dai, the sales volume of the network reached hundreds of thousands of yuan a month after "touches the net" for nearly half a year.

Shopping centres rush to upgrade headquarters

Yesterday, Xiao Yong, President of Chaotianmen chamber of Commerce, told reporters that although Hechuan, Yongchuan and other counties were in the wholesale market, the newly opened stores in the main city and similar formats in Chaotianmen also mushroomed, but the rivals that Chaotianmen faced were no longer the market of other districts and counties, but the potential threat of the network was even greater.

"Chaotianmen is a first-class agent of all brands. All District wholesalers and stores sell goods through Chaotianmen and then distribute them."

"But now we have no obvious advantage over selling clothes on the Internet.

For some pavements, the annual rent will be 200 thousand yuan, and the cost of opening a shop online may only be our "zero".

Xiao Yong said.

"The future will become the headquarters of Chongqing commodity wholesale market."

Xiao Yong said that large enterprises and large agents will be introduced into Chaotianmen to set up headquarters in Chongqing, and its distribution points will be distributed throughout the main city and county and County wholesale markets. Enterprises will be able to radiate the entire Chongqing through information control County stores and commodity distribution networks, and also include Sichuan, Guizhou, Yunnan and other surrounding markets.

At that time, Chao Tian Men will become the information distribution and commodity exhibition center of Chongqing and even the southwest wholesale market.

According to him, in order to upgrade the image of the headquarters, many shopping malls have been rectify. For example, the new Chongqing international commodity wholesale trading center has invested about 80000000 in building a new department store + wholesale trade center.

Logistics has moved out of Chaotianmen.

Now, in order to adapt to the new market mode, logistics has been changing quietly.

For example, we have recently bought land in Changsheng town to build an online platform distribution center, which is expected to be built two years later.

Liu Yihong moved his distribution center to Jiangbei and rented a more than 2000 square meter logistics warehouse.

"In dawning, the port city industrial park area, there are twenty or thirty large business operators in Chaotianmen are buying warehouses, one launch is two storeys, it costs 300-400 yuan."

Xiao Yong said.

He said that today the Chaotianmen market has become a business card in Chongqing and even in the western region.

With the demolition of the two landmark buildings of the Chongqing port passenger pport building and the Three Gorges Hotel, a new business circle will be formed.

The Jialingjiang bridge, which opened to traffic in 2013, will connect Chaotianmen and Jiangbei and the south bank.

Related links >

Yiwu Internet merchants nearly 40 thousand

Chaotianmen can learn from other models

Cao Shenghong, an industrial planner of the Beijing Institute of economics and management, who has worked as a planner in Chaotianmen, said that under the background of increasingly prosperous online shopping, the advantage of the parity commodity wholesale market is gradually weakening, and trying to differentiate the line of operation is a way out.

For example, he said, Zhejiang Yiwu Small Commodity City, known as "the first city in the country", encouraged operators to participate in online pactions a few years ago.

The survey shows that among the effective registered members of the official website of the Yiwu small commodity market, the "China Small Commodity City Network", there are nearly 40 thousand merchants in the market, of whom more than 30% of the merchants' online orders account for more than 30% of the total turnover, and 60% of the Merchants' online pactions account for 10% of the total turnover.

Internet trading in Yiwu has become a new force, and Chaotianmen can learn from it.

The boss says >

The boss of the men's clothing in the Hong Kong and Chongqing shopping malls, who used to shop on the Internet, consumed too much time and energy and had to spend 24 hours on the line. Now it seems that it is better to catch up with the Internet stores earlier than others.

The boss of Chaotianmen Hong Hou Trading Co., Ltd., Mr. Dai: my son came back from summer vacation in Singapore and saw me being a shop. He immediately patted me on the shoulder and said, "Dad, you are really walking this way!"

Liu Yihong, the operator of silver star shopping cart, when the shop opened just now, business was often "wasted". I abandoned it for a while. I never expected that the future of the shop would be so hot.

Chaotianmen is also the boss of student bags: the online shop is booming now. Many of my friends around the world are "freshmen" in the Internet. All of them are posted on the forum of Alibaba, learning about the source of goods, orders and so on.