Chengdu, The First Stop For More Than 20 International Brands Entering China For The First Time, Will Become The Fifth City Of Fashion Consumption In The World

At the meeting, the world's second largest luxury goods The company, Lifeng Group, has signed an investment cooperation agreement with Jinjiang District to set up a western regional headquarters in Jinjiang District; Jinjiang District also signed a cooperation agreement with Chengdu Youlu International Fashion Culture Co., Ltd. to hold the "New York International High Fashion Week". In addition, Chunxi Road, known as "the third commercial street in China", also joined hands with Orchard Road in Singapore

It is reported that Richemont Group is a Swiss luxury goods company, which was founded by South African billionaire Anton Rupert in 1988. As one of the three luxury brands in the world, it ranks between Louis Vuitton and Paris Spring. The company is involved in jewelry, watches, accessories and fashion. Liu Xiaobo, deputy head of Jinjiang District, said that Lifeng Group would establish its headquarters in the southwest of Jinjiang District, and many of its well-known brands would also enter Chengdu.

　　 Chengdu Youlu International Fashion Culture Co., Ltd. signed a cooperation agreement with Jinjiang District to hold the "Chengdu New York International High Fashion Week", which will also be permanently located in Chengdu.

It is reported that the "Chengdu New York International High Fashion Week" held in Jinjiang District is held every year after the "New York International High Fashion Week" held in the United States, but its scale and fashion are the same as that of the "New York International High Fashion Week" held in the United States. In the future, Chengdu will also enjoy the beauty and fashion of the "New York International High Fashion Week".

Zhang Yusong, the head of Jinjiang District, revealed that from October 13 to 18, the "First Chengdu New York International High Fashion Week" will be held in Yanlord Landmark, and more than 10 first-line and emerging high-end customized fashion, high-end customized jewelry, and senior ready to wear designers from international and local China will bring more than 20 spring/summer 2013 release shows.

　 New York Fashion Week moves to Chunxi Road next month

Chunxi Road is the place most Chengdu people often choose for shopping, tasting food and other leisure and entertainment activities. Soon, citizens will be able to access the Internet free of charge on Chunxi Road, which is fully covered by WIFI, and see the same wonderful fashion show 。 At the "2012 China (Chengdu) Commercial Street Industry Annual Conference" held yesterday, the relevant responsible person of Jinjiang District described the future blueprint of Chunxi Road Pedestrian Street for Chengdu citizens, and Tencent Weibo broadcast the whole conference live.

　　 Heavyweight message

The first stop for more than 20 international brands entering China for the first time: Chunxi Road, Chengdu

　　 Chaoren Surprise

Paris and Milan Fashion Weeks fly to Chunxi Road to launch new brands in Chengdu

At that time, more than 20 international brands that have just participated in New York Fashion Week will come to Chengdu to launch new spring clothing

　　 Chunxi Road Pedestrian Street is ten years old

Past life and present life

40 years ago, Chunxi Road

In the 1970s, Chunxi Road was very dilapidated. The shops were mainly department stores, with some private houses in the middle. At that time, there were two largest stores: Chengdu No. 100 Goods Company and Chunlan Shopping Mall, which sold basic daily necessities such as cloth, towels, clothes and washing powder. At that time, Chunxi Road had no commercial atmosphere.

　 20 years ago

In the early 1990s, with the reform and opening up, Chunxi Road Night Market appeared and became very popular. At six or seven o'clock every night, Chunxi Road will set up two rows of stalls, with various snacks, cheap jewelry, pirated tapes, noisy loudspeakers... These have become the eternal memories of many old Chengdu. At that time, Chunxi Road suddenly became noisy, secular, cheap, but also warm.

　 10 years ago

In 2002, Chunxi Road Pedestrian Street opened. The street is tiled and only allowed to walk through; The ancient book bookstores and ceramic shops in the central area were demolished to open up a spacious Zhongshan Square; The bronze statue was moved to Chunxi Road and became one of the scenic spots... At this time, Chunxi Road is already familiar to us.

{page_break}

　 In

Free Internet access anytime, anywhere

Yesterday, the "2012 China (Chengdu) Commercial Street Industry Annual Conference" was held in Jinjiang District.

It was announced at the meeting that by the end of this year, the public area of Chunxi Road will be fully covered by WIFI. At the same time, Jinjiang District is building an online business alliance for enterprises in the Chunxi Road Business District. Through the establishment of the alliance, people can enjoy the same privileges and discounts at McDonald's when they consume in Wangfujing. This will greatly promote enterprises in the Chunxi Road Business District to form closer cooperative relations and make the Chunxi Road Business District bigger and stronger.

In addition, Chunxi Road Business District will continue to promote the pace of internationalization. With the completion of a number of high-end Grade A office buildings such as Jiulongcang, more Fortune 500 and China's Top 100 enterprises will settle in. At that time, when citizens drink coffee in the Starbucks on Chunxi Road, they can see foreigners rushing to work with briefcases outside the window.

　　 Top

Close contact with international famous brands

Richemont Group, one of the three major luxury brands in the world, signed an investment cooperation agreement with Jinjiang District. When signing the cooperation agreement, the relevant person in charge of Richemont Group said that the shop signs of 298 international brands have been lit up in Chunxi Business District, "which has become an area that cannot be ignored by the international fashion industry."

According to the relevant person in charge of Jinjiang District Bureau of Commerce, Lifeng Group will set up its western headquarters in the Chunxi Road Yanshikou business circle. At that time, more than 20 world-class brands under Richemont Group, such as Jiangshi Danton and Montblanc, will settle in Chengdu. There will be no agents for the sales of the above first tier brands in Chengdu, and the time and efficiency of fashion products entering Chengdu will become faster.

The person in charge said: "In the past, new fashion products of world-class brands were first released in New York; in the near future, Chengdu's fashion consumption will keep pace with international fashion trends."

　 Most Fashion

New York Fashion Week next month

Chengdu Youlu International Fashion Culture Co., Ltd. signed a cooperation agreement with Jinjiang District to hold the "New York International High Fashion Week".

At the end of October this year, more than 20 international brands of 2012 New York Autumn Fashion Week will hold "New York International High Fashion Week" in Chunxi Road Business District. At that time, more than 20 international brands that have just participated in the New York Fashion Week will launch new spring clothing in Chengdu, and some of them will be released for the first time in the world. According to the relevant person in charge of Jinjiang District, Chengdu citizens can see the same wonderful fashion show as Paris and Milan Fashion Week.

Gao Jie, Chairman of Chengdu Youlu International Fashion Culture Co., Ltd., introduced that this is the first time more than 20 international brands have entered China.

The reason why more than 20 international brands chose Chengdu is that Chengdu's fashion consumption ability is in the forefront of China, the sales volume of Cartier in Chengdu is the first in China, and the sales volume of LV Chengdu store on the first day of opening hit the highest record in the world. "New York International High Fashion Week" will be held in Chengdu every year, which will build a world-class high fashion display and sales platform.

{page_break}

　 Charm of Chengdu

Build the fifth city of fashion consumption in the world

Since 2007, high-end fashion consumption in New York and other places has slowed down, and high-end fashion is in urgent need of finding a new growth market. Chengdu's huge consumer market is the most important reason for international brands to choose Chengdu.

It is understood that Chengdu has a huge high-end consumer market and a good foundation of design and creative talents, which will drive the development of local fashion design and production through the holding of Fashion Week. Chengdu acts as the receiving place for the transfer of New York's high-end fashion industry chain.

At present, there are four major fashion weeks in the world: London, Paris, Milan and New York. Fashion weeks have become the city cards of the above four cities. Gao Jie, the chairman of Chengdu Youlu International Fashion Culture Co., Ltd., said that the long-term plan of Jinjiang District and the company for this fashion week is to build a world famous fashion show like Paris, London, Milan and New York, and build the fifth city of fashion consumption in the world.

Gao Jie said: "Our choice of Chengdu over Beijing and Shanghai is based on sufficient market research. When we introduced our scheme to international brands, 90% of our customers did not know about Chengdu, and they hoped to locate the project in Shanghai and Beijing. But we successfully persuaded them that when we showed them the consumption statistics of Chengdu's fashion products, they agreed with our choice Choose ".

Gao Jie said, "At that time, the Fashion Week will invite international famous designers to design with Shu brocade, Shu embroidery, etc. If these designs are recognized in the international market, it will promote the export of raw materials in Sichuan".

　　 Gratifying figure

Total retail sales: 21.861 billion yuan

After 10 years of development, Chunxi Road Yanshikou has become the first business circle in the west. In 2011, Chunxi Road Business District, which accounts for 0.49% of the city's urban area, realized a total retail sales of consumer goods above the designated size of 21.861 billion yuan, accounting for 48% of the district and 7.6% of the city.

　　 50 international first-line brands

Chunxi Road Business District has 50 international first tier brands such as LV, Dior and Versace, more than 230 international second tier brands such as ZARA, and domestic first tier and second tier brands. At present, Chunxi Road has settled down and formed a cluster of international brand flagship stores with the number and area scale ranking the third in China and the first in the west, which has formed a tripartite development pattern of "North, Shanghai and Chengdu".

　　 Hardware matching

Expansion of 1.5 million square meters in the next three years

According to the plan, Jinjiang District will continue to increase the upgrading of Chunxi Road in the future. Chunxi Road and Yanshikou Business District will carry out "east connection and west expansion", connecting with Hongxing Road to the east, and extending to Renheng Landmark Square and near Hongzhaobi to the west.

In the next three years, the Chunxi Road Yanshikou Business District will expand by 1.5 million square meters, with an area equivalent to the current Chunxi Road Yanshikou Business District. Zhang Yusong, the head of Jinjiang District, said that Jinjiang District will also increase the traffic and ecological construction of Chunxi Road - Yanshikou Business District, develop underground space and underground economy, "the development of Chunxi Road - Yanshikou Business District will lead the consumer markets in Chengdu and Sichuan, so that more people can visit Chunxi Road and experience the fashion consumption synchronized with the international".