There Is No Room For Preparation For The Exhibition.

If you want to take part in a

We must earnestly prepare for good things.

Exhibitors may wish to start with these aspects:

Selection of exhibits: exhibits are the most important factors for exhibitors to directly impress the observers.

According to incomplete statistics, the attraction of exhibits can account for 39% of the memory factors. Therefore, special attention should be paid to them.

Sample three

Pertinence, representativeness, uniqueness.

Pertinence - it means the exhibits should conform to the purpose, policy, nature and content of the exhibition.

Representativeness is to show the exhibitors' high and new technology, production capacity and characteristics of the industry.

Uniqueness means that exhibits must have their own uniqueness so that they can be distinguished from other similar products.

Display method: exhibits in most cases do not show all their properties, showing all the characteristics, which need to be explained, emphasized and rendered by means of other materials or equipment.

We should consider the participation of visitors at the scene and prepare some samples for free distribution.

All these are to arouse the interest of the visitors, and increase the customers' desire to buy.

Booth design: from the surface, the task of exhibition design should be beautiful, but in fact, it is not so simple.

The exhibition booth should fully reflect the image of exhibitors and attract visitors' attention.

Therefore, attention should also be paid to the design of the exhibition platform and the overall trade atmosphere. The booth design is for the sake of setting up exhibits, not to win the competition. The booth design should take into account the public image of exhibitors, and should not be overly innovative.

Staffing: it is the key to the success of the exhibition.

The staffing of the booth can be considered from four aspects: a) selecting suitable type or related departments according to the nature of the exhibition; b) determining the number of personnel according to the size of the workload; c) paying attention to the basic quality of personnel; d) strengthening professional knowledge training and product performance understanding, such as professional knowledge, product performance, presentation methods and so on.

The exhibition personnel should be flexible in dealing with the characteristics of exhibitors.

If mass consumer goods should focus on establishing brand image and forming affinity among consumers, if they are new products, they should vigorously publicize their differences; if products are ingenious, they should emphasize their technological breakthroughs.

Customer invitation.

If customers can get rich at the exhibition, of course, it will be unavoidable.

This requires participants not only to wait passively for customers, but also to consciously invite customers to come.

We can invite and attract customers through direct visits, advertising through the media, on-site publicity and distribution of materials.

The importance of the exhibition is obvious to all. The preparation for the exhibition is not well prepared. The exhibition can not get the desired effect. Everything will be wasted. In short, we should prepare for the rainy day and do the work ahead.